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For Companies At a Glance
- Tasks: Lead site optimisation experiments and collaborate with teams to enhance digital products.
- Company: Join a dynamic team focused on digital trade and customer experience.
- Benefits: Enjoy training opportunities, remote work flexibility, and access to cutting-edge tools.
- Why this job: Make a real impact on customer journeys while developing your skills in a supportive environment.
- Qualifications: Experience with Google Analytics, Power BI, and a background in web trade/merchandising is essential.
- Other info: This is a maternity cover role, perfect for those looking to gain valuable experience.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
The Digital Optimisation Manager will be responsible for leading site-optimisation focused experimentation within the Digital Trade team. They will utilise existing tooling and be the focal point for Trade team recommendations for digital product improvements. Responsible for understanding customer journeys and performance of our website and sharing data and insights with all internal stakeholders. They are expected to analyse the site experience from both a category-agnostic and category-specific viewpoint. They are expected to collaborate closely with the Category Trade Managers to translate these insights into practical site optimisation activities in conformance with our digital strategy.
Key responsibilities
Site Optimisation & Experimentation
- Lead the work to determine and action category-agnostic site optimisation improvements (e.g. search optimisation through Algolia)
- Collaborate with the Category Managers to determine category-specific site optimisation activities, challenging category discrepancies without a clearly understood purpose
- Provide project management for trade-led initiatives
- Lead site optimisation focused experimentation activity
- Work with category managers to collate experiment ideas into a single prioritised backlog
- Manage the experiments through their lifecycle ensuring they are setup correctly and the results analysed in a standardised manner
Training & Support
- Continued training and development for our key trading tools: Algolia, ContentSquare Dynamic Yield, Pyramid BI, Power BI
- Ensure we are getting maximum value from existing optimisation, and analytical tools.
Data & Research
- Use data and analytics to understand site performance and our customer’s behaviour and share insights with relevant teams
- Understand internal and external benchmarks to identify risks and opportunities
- Provide regular site mappings and updates in ContentSquare for internal stakeholders.
- Collaborate with relevant 3rd parties or internal IT and Analytics teams to request enhancements to our data & tooling capability or request specific research and insights
- Provide insights to support the Product/UX teams when investigating new experiences
Product development
- Contribute to data led business cases, presenting back to internal stakeholders for backlog consideration
- Use insights to recommend new experiments or digital product improvements to the Digital Product/UX teams
- Collate Trade team recommendations for new experiments or digital product improvements and be the main contact point for the Product/UX teams
Knowledge, skills & abilities
- Google Analytics
- Power BI Analytics
- Contentsquare
- Dynamic Yield
- Algolia
- Web trade/merchandising background
- Detail oriented
- Qualitative and quantitative research
- Understanding of multivariate/split testing
- Project management
Digital Optimisation Manager - Maternity Cover employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Optimisation Manager - Maternity Cover
✨Tip Number 1
Familiarise yourself with the key tools mentioned in the job description, such as Google Analytics, Power BI, and ContentSquare. Having hands-on experience or even a basic understanding of these platforms will give you an edge during discussions and demonstrate your proactive approach.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive site optimisation in previous roles. Be ready to discuss specific metrics you tracked and how your insights led to tangible improvements.
✨Tip Number 3
Network with professionals in the digital optimisation field, especially those who have experience with category-specific strategies. Engaging in conversations about best practices can provide you with valuable insights and potentially useful contacts.
✨Tip Number 4
Prepare to discuss your project management experience, particularly in relation to leading experiments and managing backlogs. Highlight any relevant methodologies you’ve used, such as Agile or Scrum, to show your capability in handling multiple projects effectively.
We think you need these skills to ace Digital Optimisation Manager - Maternity Cover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital optimisation and project management. Emphasise your familiarity with tools like Google Analytics, Power BI, and Algolia, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of customer journeys and site performance analysis. Mention specific examples of how you've successfully led site optimisation projects or experiments in the past.
Showcase Analytical Skills: Provide examples of how you've used data and analytics to drive decisions in previous roles. Highlight any experience you have with qualitative and quantitative research, as well as your ability to present insights to stakeholders.
Highlight Collaboration Experience: Since the role requires close collaboration with Category Trade Managers and other teams, include examples of successful teamwork in your application. Discuss how you've worked with cross-functional teams to achieve common goals.
How to prepare for a job interview at Liberty.
✨Showcase Your Analytical Skills
As a Digital Optimisation Manager, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used tools like Google Analytics or Power BI to derive insights and improve site performance.
✨Understand Customer Journeys
Make sure you can articulate your understanding of customer journeys and how they impact site optimisation. Discuss any previous experiences where you successfully mapped customer behaviours and translated those insights into actionable strategies.
✨Collaboration is Key
This role requires close collaboration with Category Trade Managers. Be ready to share examples of how you've worked with cross-functional teams in the past, particularly in translating insights into practical actions that align with a digital strategy.
✨Prepare for Project Management Questions
Since project management is a significant part of this role, prepare to discuss your experience managing experiments and initiatives. Highlight your organisational skills and how you've ensured projects are executed smoothly from start to finish.
