At a Glance
- Tasks: Lead our global customer strategy and enhance customer relationships through data-driven insights.
- Company: Join Liberty, a brand known for its loyal customer base and innovative approach.
- Benefits: Enjoy a supportive work environment with opportunities for growth and development.
- Other info: This is a maternity cover role with a commitment to diversity and inclusion.
- Why this job: Make a real impact on customer engagement and loyalty in a dynamic retail setting.
- Qualifications: Experience in CRM strategy, team management, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Role Overview: Liberty has a uniquely loyal customer base, and this role sits at the heart of it. As CRM Manager you will own our global customer strategy, turning data and insight into activity that deepens relationships, drives engagement and maximises lifetime value across all channels. You'll also take the lead on Liberty Collective, our loyalty programme, and The Beauty Drop, our beauty subscription, using segmentation and behavioural insight to keep customers coming back.
Key Responsibilities:
- Define and own the customer contact strategy across channels, continuously improving it to enhance experience and drive incremental revenue.
- Lead and develop the CRM team in planning and delivering all customer campaigns, with particular emphasis on email, ensuring activity is relevant, targeted and consistently measured.
- Own and optimise customer journey communications across the full lifecycle, from welcome and repeat purchase through to retention and reactivation.
- Drive campaign performance improvements through robust test and learn practices.
- Manage Liberty Collective and The Beauty Drop, driving retention, engagement and customer growth.
- Manage and develop a team of 3, including 2 direct reports.
About You:
- Proven experience in a retail environment designing, delivering and embedding a customer-focused CRM strategy.
- Experience developing commercial CRM strategies that deliver incremental revenue and profit.
- Proven experience across customer segmentation and targeting, lifecycle strategy, campaign execution and measurement, loyalty programme management, omni-channel customer experience and team management.
- Strong analytical skills with the ability to monitor performance and interpret results.
- Technical knowledge of data systems, ecommerce and ESP platforms; experience onboarding a CDP or ESP is an advantage.
- Solid understanding of industry benchmarks and emerging developments.
Please note this is a maternity cover contract. Applications close 3 July 2026.
Liberty is proud to be an equal opportunities employer and opposes all forms of unlawful discrimination. We are committed to creating an environment where people from all backgrounds can thrive – bringing their unique perspectives, skills, and experience to everything we do. We are dedicated to eliminating both conscious and unconscious bias from our practices. Our approach is grounded in respect, fairness, and consistency, ensuring that no one is treated less favourably based on gender, race, age, disability, sexual orientation, religion or belief, or any other protected characteristic.
CRM Manager, Maternity Cover employer: LIBERTY
Liberty is an exceptional employer, offering a vibrant work culture that values diversity and fosters personal growth. As a CRM Manager, you will be at the forefront of engaging with a loyal customer base, while benefiting from a supportive environment that encourages innovation and collaboration. With opportunities for professional development and a commitment to inclusivity, Liberty ensures that every employee can thrive and contribute meaningfully to our success.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager, Maternity Cover
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM Manager, Maternity Cover
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at LIBERTY from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at LIBERTY specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at LIBERTY
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at LIBERTY, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show LIBERTY you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure LIBERTY that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for LIBERTY, so think on your feet and don't hesitate to showcase your creativity!
