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- Tasks: Lead sales and marketing strategies for Piper-Heidsieck in the UK & Ireland.
- Company: Join Liberty Wines, an award-winning company with a focus on growth and inclusivity.
- Benefits: Enjoy 25 days holiday, performance bonuses, and a great pension scheme.
- Why this job: Be part of a celebrated Champagne house and drive its next phase of growth.
- Qualifications: Experience in sales or marketing, strong analytical skills, and a passion for wine.
- Other info: Opportunities for training, development, and a supportive work environment.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a commercially driven leader to accelerate Piper-Heidsieck's growth across the UK & Ireland. In this role, you will shape and deliver the sales and marketing strategies that strengthen our market presence, support the Business Development Manager to maximise field execution and commercial opportunities, and work closely with the Head of Champagne on high-impact commercial and strategic initiatives. This is a rare opportunity to champion one of the world's most celebrated Champagne houses and drive its next phase of growth across these key markets.
Role Responsibilities
- Commercial Strategy
- Develop and execute the commercial strategy across on- and off-trade.
- Build channel and customer plans in partnership with National Accounts & Regional Sales teams.
- Shape pricing, forecasting, margin planning and distribution priorities.
- Analyse brand performance, market trends, competitor activity, and commercial KPIs.
- Support the preparation and presentation of major tenders and represent the brand in key customer meetings.
- Marketing & Activation
- Translate global brand strategy into focused UK & Ireland plans with a strong commercial lens.
- Lead product launches, PR, digital activity, and all brand communications.
- Manage A&P budgets with clear accountability for ROI.
- Deliver consumer and trade events, sponsorships, and tastings.
- Oversee POS, brand visibility, and in-market execution across key channels.
- Maintain producer materials, including fact sheets, website updates, and technical content.
- Sales Team Support
- Create clear, high-impact sales tools, presentations, toolkits, and selling stories for sales teams.
- Ensure sales teams understand brand priorities, commercial targets, and key performance measures.
- Build customer-specific plans that drive distribution, visibility, and rate of sale.
- Work closely with the Business Development Manager on market activity, tastings, and customer proposals.
- Maintain consistent brand representation across all trade environments.
- Reporting and Insights
- Deliver monthly customer performance and market activity reports.
- Evaluate the effectiveness and ROI of marketing and commercial activities.
- Oversee stock, forecasting, and planning to ensure alignment with business and customer needs.
- Cross Functional Leadership
- Work hand in hand with the Business Development Manager to maximise commercial impact.
- Establish strong cross-functional collaboration between the Champagne Team, Marketing, Sales, and Communications.
- Uphold execution standards and ensure consistent delivery across customer plans and market activity.
About You
- Extensive experience in sales, customer marketing, brand management, or a commercial role.
- Strong commercial acumen with a track record of driving sales and revenue growth.
- Highly numerate with strong analytical skills.
- Excellent written and verbal communication skills.
- Highly organised, able to manage multiple priorities in a fast-paced environment.
- Strong understanding of on-trade and off-trade market dynamics.
- Experience managing suppliers and working with agencies.
- Proficient in Microsoft tools, including Power BI, PowerPoint, and Excel (pivot tables, lookups).
- Passion for wine; WSET or similar qualification is an advantage.
- Fluent in English; French beneficial but not essential.
What you can expect
- 25 days holiday excluding public holidays increasing after 2 years' service.
- Personal bonus of up to 5% of salary, based on performance against key objectives.
- Sales incentive bonus of up to 10% of salary.
- Company pension scheme matching up to 5% of contributions.
- 18 weeks enhanced maternity leave and 4 weeks paternity leave.
- Birthday day off.
- Health Cash Plan.
- Cycle to work scheme & Season ticket loan.
- Employee Assistance Programme.
- Travel insurance.
- Employee wine discount.
- Retail, wellbeing, technology, and travel discounts.
Liberty Wines is an award-winning company and accredited silver by Investors in People which offers excellent opportunities for training and development alongside a great working environment. We encourage all our employees to further their wine knowledge through our in-house Liberty Wines Academy and WSET (Wine & Spirit Education Trust) courses alongside building skills and experience over the course of their professional development. Liberty Wines celebrates diversity, and we are committed to creating an inclusive environment where everyone feels comfortable to be themselves.
Sales and Marketing Manager - Piper-Heidsieck employer: Liberty Wines
Contact Detail:
Liberty Wines Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Manager - Piper-Heidsieck
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their market position and be ready to discuss how you can contribute to their growth. Tailor your pitch to show how your experience aligns with their goals.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. This will help you articulate your thoughts clearly and confidently when it’s your turn in the hot seat.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Sales and Marketing Manager - Piper-Heidsieck
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales and Marketing Manager role. Highlight your experience in sales, brand management, and any relevant achievements that showcase your commercial acumen. We want to see how you can drive growth for Piper-Heidsieck!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your skills align with our needs. Be sure to mention your understanding of on-trade and off-trade market dynamics, as this is key for us.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, don’t forget to include examples of how you've used data to drive decisions in previous roles. Whether it's forecasting or evaluating marketing effectiveness, we want to see your numbers game!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Liberty Wines
✨Know Your Numbers
As a Sales and Marketing Manager, you'll need to demonstrate your strong analytical skills. Brush up on key commercial metrics and be ready to discuss how you've used data to drive sales growth in previous roles. This will show that you understand the importance of numbers in shaping strategies.
✨Showcase Your Creativity
Piper-Heidsieck is looking for someone who can translate global brand strategies into local plans. Prepare examples of past marketing campaigns you've led, especially those that involved product launches or events. Highlight your ability to think outside the box and deliver impactful marketing initiatives.
✨Understand the Market Dynamics
Familiarise yourself with the on-trade and off-trade market dynamics specific to the UK and Ireland. Research current trends in the Champagne industry and be prepared to discuss how these could influence Piper-Heidsieck's strategy. This will demonstrate your commitment and understanding of the role.
✨Prepare for Cross-Functional Collaboration
This role requires strong collaboration with various teams. Think of examples where you've successfully worked across departments to achieve a common goal. Be ready to discuss how you can foster teamwork and ensure consistent brand representation across all channels.