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- Tasks: Lead trade marketing strategies for our wine portfolio and drive brand growth.
- Company: Join Liberty Wines, an award-winning company with a focus on inclusivity and development.
- Benefits: Enjoy 25 days holiday, performance bonuses, and discounts on wine and travel.
- Why this job: Make a real impact in the wine industry while developing your leadership skills.
- Qualifications: Proven experience in trade marketing and strong leadership capabilities required.
- Other info: Access to training through Liberty Wines Academy and WSET courses.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a commercially minded Head of Trade Marketing to lead the development and delivery of marketing strategies across our wine portfolio. This is a high-impact role with responsibility for driving brand growth, customer engagement and commercial performance. Reporting into the Marketing and Strategy Director, you will foster strong collaboration across Sales, Buying and Brand Management teams to ensure unified planning and execution that elevates Liberty Wine's position in the market.
Role Responsibilities
- Strategic Leadership
- Develop and implement a comprehensive trade marketing strategy aligned with Liberty Wine's vision and commercial objectives.
- Manage the overall marketing budget, ensuring cost-effective delivery of trips and events that maximise return on investment.
- Lead and inspire a multi-disciplinary marketing team, promoting a collaborative, customer‑centric approach.
- Share expertise, insights and best practice with marketing colleagues in other teams.
- Work with Portfolio/Champagne team colleagues to identify marketing opportunities to strengthen the brand of Liberty Wines and the relevant producer.
- Act as a key stakeholder in cross-functional projects, working closely with Sales, Portfolio and Customer Support teams to agree processes and timelines, and ensure accountability for delivery.
- Marketing
- Establish clear processes, timelines, and accountability for all marketing activities, ensuring tools and workflows are optimised for maximum efficiency and impact.
- Set direction for customer trips and producer visit itineraries, working with the Head of Commercial Operations to use data and insights to evaluate and prioritise activities so resources focus on those that deliver the greatest commercial impact and strengthen brand reputation.
- Oversee the timely compilation of new vintage fact sheets for each wine and coordination of wine award entries, ensuring timely and accurate submissions that support producer visibility.
- Ensure delivery of high-quality marketing support for Sales, including customised event collateral and training tools.
- Communications
- Maintain Liberty Wines' brand identity, tone of voice, and messaging across all channels.
- Oversee creation of compelling content for customer communications and press engagement across all appropriate channels, working closely with the portfolio team on relevant producer content.
- Lead Liberty Wines' social media strategy and oversee content creation and drive digital innovation to enhance customer engagement and brand visibility.
- Guide press engagement strategy to maximise coverage for Liberty Wines and its producers.
- Oversee tracking and reporting of communications and press strategy and its commercial impact.
- Events Management
- Provide strategic oversight for Liberty Wines' events calendar, including portfolio tastings, category tastings, producer masterclasses, and external trade events.
- Ensure events reflect Liberty Wines' brand identity, while tailoring them to best reflect the nature of the event, provide an exceptional experience for attendees and achieve optimal commercial outcomes.
- Work with the Head of Commercial Operations to use data and insights to evaluate past events and improve future planning.
- Design
- Oversee design and production of all marketing materials, including annual price lists, promotional magazines, event collateral, and customer collateral, including wine lists, labels and POS.
- Ensure creative output reflects brand standards and supports commercial objectives.
About You
- Proven track record in developing and implementing trade marketing strategies to help achieve commercial objectives.
- Experience in event strategy and execution within a B2B or trade environment.
- Experience building communications strategy and able to effectively review draft communications to improve their effectiveness.
- Experienced in driving collaborative projects across teams, ensuring clear processes, timelines, and accountability.
- Comfortable leveraging analytics to evaluate marketing effectiveness and ROI.
- Strong leadership capabilities with a focus on team growth and development; experienced managing multi-disciplinary teams and budgets.
- Commercially focused, customer-centric and highly organized.
- Strong knowledge of and empathy for the hospitality and retail sectors.
- Strong wine empathy, ideally a minimum of WSET Level 3.
What you can expect
- 25 days holiday excluding public holidays increasing after 2 years' service and the option to buy additional days.
- Personal bonus of up to 5% of salary, based on performance against key objectives.
- Company bonus of up to 15% of salary.
- Company pension scheme matching up to 5% of contributions.
- 18 weeks enhanced maternity leave and 4 weeks paternity leave.
- Cycle to work & electric car scheme.
- Employee Assistance Programme.
- Travel insurance.
- Employee wine discount.
- Retail, wellbeing, technology, and travel discounts.
Liberty Wines is an award‑winning company and accredited silver by Investors in People which offers excellent opportunities for training and development alongside a great working environment. We encourage all our employees to further their wine knowledge through our in‑house Liberty Wines Academy and WSET (Wine & Spirit Education Trust) courses alongside building skills and experience over the course of their professional development. Liberty Wines celebrates diversity, and we are committed to creating an inclusive environment where everyone feels comfortable to be themselves.
Head of Trade Marketing employer: Liberty Wines
Contact Detail:
Liberty Wines Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Trade Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wine industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers or during interviews, share your insights on trade marketing strategies and how they can elevate brand growth. This will demonstrate your knowledge and passion for the role.
✨Tip Number 3
Prepare for those interviews! Research Liberty Wines thoroughly—know their products, values, and recent news. Tailor your answers to show how your experience aligns with their goals, especially in driving customer engagement and commercial performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Liberty Wines team. Let’s make it happen!
We think you need these skills to ace Head of Trade Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in trade marketing and event strategy. We want to see how your skills align with our vision at Liberty Wines!
Showcase Your Leadership Skills: As a Head of Trade Marketing, you'll be leading a team. Share examples of how you've inspired and developed teams in the past. We love seeing candidates who can foster collaboration and drive results!
Highlight Your Commercial Acumen: Demonstrate your understanding of commercial objectives and how you've achieved them in previous roles. Use specific metrics or outcomes to show us your impact on brand growth and customer engagement.
Apply Through Our Website: We encourage you to submit your application through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Liberty Wines
✨Know Your Wine
As a Head of Trade Marketing, having a solid understanding of wine is crucial. Brush up on your wine knowledge, especially if you have WSET Level 3 or higher. Be prepared to discuss trends in the wine industry and how they can impact marketing strategies.
✨Showcase Your Leadership Skills
This role requires strong leadership capabilities. Think of examples where you've successfully led a team or project. Be ready to share how you foster collaboration and drive results, especially in cross-functional settings.
✨Prepare for Strategic Discussions
The interview will likely focus on your ability to develop and implement trade marketing strategies. Prepare to discuss specific strategies you've executed in the past, including how you managed budgets and maximised ROI on events and campaigns.
✨Engage with Their Brand
Familiarise yourself with Liberty Wines' brand identity and recent marketing initiatives. Be ready to discuss how you would maintain and enhance their brand messaging across various channels, and bring fresh ideas to the table that align with their vision.
