At a Glance
- Tasks: Analyse customer behaviour and support marketing campaigns in the sports betting sector.
- Company: Fast-growing business in the sports betting and gaming industry.
- Benefits: Competitive salary, fully remote work, bonus potential, and career development opportunities.
- Other info: Ideal for those passionate about sports and looking for a long-term career in gaming.
- Why this job: Join a dynamic team and make an impact in the exciting world of sports betting.
- Qualifications: 1-5 years in retention or data-focused roles, with strong analytical and communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Client is looking for 1 to 5 years retention experience, ideally in Sports Betting. This role is fully remote. UK based preferred, however if you have excellent English and the right experience our client can be flexible.
About the Company:
Our client is a fast-growing business operating within the sports betting and gaming sector, focused on delivering engaging customer experiences through innovation, data and technology. They are looking for a commercially minded Retention Analyst to join their growing team and help drive player engagement, retention and customer value across sportsbook products. This is an exciting opportunity for someone with a passion for sport, betting and data who wants to build a long-term career within the gaming industry.
The Role:
Working closely with CRM, marketing and commercial teams, you will support the analysis of player behaviour, promotional performance and customer retention activity across sportsbook and gaming products. You will help identify trends, opportunities and insights that improve customer engagement, reduce churn and maximise player lifetime value. This is a hands-on role within a growing business where products, processes and campaigns are still evolving. There is a strong operational element to the position, including campaign monitoring, reporting, spreadsheet work and real-time CRM activity.
The role would suit someone analytical, detail-oriented and commercially curious, who enjoys working with data but also understands sportsbook customers and the wider betting environment.
Key Responsibilities:
- Analyse sportsbook customer behaviour and retention trends
- Support CRM and lifecycle marketing campaigns through reporting and insight
- Identify player churn risks and reactivation opportunities
- Monitor the effectiveness of promotions, bonuses and free bet campaigns
- Assist with customer segmentation and player value analysis
- Produce regular dashboards and performance reports
- Work with internal teams to optimise customer journeys and engagement
- Support A/B testing and campaign analysis
- Track key retention KPIs and customer performance metrics
- Monitor live campaigns and troubleshoot issues where required
- Support retention activity across sportsbook and casino products
Promotional & CRM Activity Examples include:
- Deposit-based offers
- Loyalty points and rewards systems
- In-app/store reward systems
- Internal notifications and messaging
- Real-time CRM activity
- Sports and casino hybrid promotions
- General retention and lifecycle marketing campaigns
Skills & Experience
Essential:
- Interest in sports betting and gaming
- Strong analytical mindset
- Advanced Excel skills
- Good attention to detail
- Strong communication skills
- Commercial awareness
- Fluent English written communication skills
Desirable:
- Previous experience within sportsbook, gaming or iGaming
- SQL knowledge
- Experience with Power BI, Tableau or similar tools
- CRM or retention marketing exposure
- Understanding of sportsbook customer behaviour
Ideal Candidate Profile
We are looking for someone who:
- Has around 1 to 5 years of experience in a retention, marketing, customer operations or data-focused role
- Understands sportsbook customers and follows sport closely
- Is commercially curious and enjoys solving problems
- Is ambitious, hardworking and happy to get stuck in
- Enjoys operational, detail-focused work
- Can work independently within a remote environment
- Wants to develop a long-term career within gaming and sportsbook analytics
Package
£30,000 - £40,000 basic salary
Fully remote working
Bonus potential
Career development opportunities
Fast-paced and entrepreneurial environment
Retention Specialist in York employer: Liberty Towers
Our client is an exceptional employer in the fast-paced sports betting and gaming sector, offering a fully remote work environment that promotes flexibility and work-life balance. With a strong focus on innovation and employee growth, they provide ample opportunities for career development and skill enhancement, making it an ideal place for those passionate about sports and data to thrive. The collaborative and entrepreneurial culture encourages creativity and engagement, ensuring that every team member plays a vital role in shaping the future of customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Specialist in York
✨Tip Number 1
Network like a pro! Reach out to people in the sports betting industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your analytical abilities and understanding of customer behaviour in sports betting. This can really set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially around player engagement and retention strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Retention Specialist in York
Some tips for your application 🫡
Show Your Passion for Sports Betting:Make sure to highlight your interest in sports betting and gaming in your application. We want to see that you’re not just looking for any job, but that you’re genuinely excited about this industry and the role of a Retention Specialist.
Be Data-Driven:Since this role is all about analysing player behaviour and retention trends, we recommend showcasing your analytical skills. Use specific examples from your past experience where you’ve used data to drive decisions or improve customer engagement.
Tailor Your Application:Don’t just send out a generic application! We love it when candidates tailor their CVs and cover letters to match the job description. Highlight relevant experience and skills that align with what we’re looking for in a Junior Retention Analyst.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Liberty Towers
✨Know Your Sports Betting
Make sure you brush up on your knowledge of sports betting and gaming. Familiarise yourself with the latest trends, popular games, and customer behaviours in the industry. This will not only show your passion but also help you answer questions more confidently.
✨Show Off Your Analytical Skills
Prepare to discuss your analytical mindset and how you've used data in previous roles. Bring examples of how you've identified trends or improved retention rates. If you have experience with tools like Excel, Power BI, or Tableau, be ready to talk about that too!
✨Understand the Role Inside Out
Read the job description thoroughly and understand the key responsibilities. Be prepared to explain how your skills align with tasks like monitoring campaigns, analysing player behaviour, and supporting CRM activities. Tailor your answers to reflect the specific needs of the role.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the company culture, team dynamics, or how they measure success in retention strategies. This shows your genuine interest in the role and helps you assess if it’s the right fit for you.
