At a Glance
- Tasks: Analyse customer behaviour and support marketing campaigns in the sports betting sector.
- Company: Fast-growing business in the sports betting and gaming industry.
- Benefits: Competitive salary, fully remote work, bonus potential, and career development opportunities.
- Other info: Ideal for those seeking a long-term career in gaming analytics.
- Why this job: Join a dynamic team and make an impact in the exciting world of sports betting.
- Qualifications: 1-5 years in retention or data-focused roles, strong analytical skills, and passion for sports.
The predicted salary is between 30000 - 40000 £ per year.
Client is looking for 1 to 5 years retention experience, ideally in Sports Betting. This role is fully remote. UK based preferred, however if you have excellent English and the right experience our client can be flexible.
About the Company:
Our client is a fast-growing business operating within the sports betting and gaming sector, focused on delivering engaging customer experiences through innovation, data and technology. They are looking for a commercially minded Retention Analyst to join their growing team and help drive player engagement, retention and customer value across sportsbook products. This is an exciting opportunity for someone with a passion for sport, betting and data who wants to build a long-term career within the gaming industry.
The Role:
Working closely with CRM, marketing and commercial teams, you will support the analysis of player behaviour, promotional performance and customer retention activity across sportsbook and gaming products. You will help identify trends, opportunities and insights that improve customer engagement, reduce churn and maximise player lifetime value. This is a hands-on role within a growing business where products, processes and campaigns are still evolving. There is a strong operational element to the position, including campaign monitoring, reporting, spreadsheet work and real-time CRM activity.
The role would suit someone analytical, detail-oriented and commercially curious, who enjoys working with data but also understands sportsbook customers and the wider betting environment.
Key Responsibilities:
- Analyse sportsbook customer behaviour and retention trends
- Support CRM and lifecycle marketing campaigns through reporting and insight
- Identify player churn risks and reactivation opportunities
- Monitor the effectiveness of promotions, bonuses and free bet campaigns
- Assist with customer segmentation and player value analysis
- Produce regular dashboards and performance reports
- Work with internal teams to optimise customer journeys and engagement
- Support A/B testing and campaign analysis
- Track key retention KPIs and customer performance metrics
- Monitor live campaigns and troubleshoot issues where required
- Support retention activity across sportsbook and casino products
Promotional & CRM Activity Examples include:
- Deposit-based offers
- Loyalty points and rewards systems
- In-app/store reward systems
- Internal notifications and messaging
- Real-time CRM activity
- Sports and casino hybrid promotions
- General retention and lifecycle marketing campaigns
Skills & Experience Essential:
- Interest in sports betting and gaming
- Strong analytical mindset
- Advanced Excel skills
- Good attention to detail
- Strong communication skills
- Commercial awareness
- Fluent English written communication skills
Desirable:
- Previous experience within sportsbook, gaming or iGaming
- SQL knowledge
- Experience with Power BI, Tableau or similar tools
- CRM or retention marketing exposure
- Understanding of sportsbook customer behaviour
Ideal Candidate Profile:
We are looking for someone who:
- Has around 1 to 5 years of experience in a retention, marketing, customer operations or data-focused role
- Understands sportsbook customers and follows sport closely
- Is commercially curious and enjoys solving problems
- Is ambitious, hardworking and happy to get stuck in
- Enjoys operational, detail-focused work
- Can work independently within a remote environment
- Wants to develop a long-term career within gaming and sportsbook analytics
Package:
£30,000 - £40,000 basic salary
Fully remote working
Bonus potential
Career development opportunities
Fast-paced and entrepreneurial environment
Retention Specialist in Slough employer: Liberty Towers
Our client is an exceptional employer in the fast-paced sports betting and gaming sector, offering a fully remote work environment that promotes flexibility and work-life balance. With a strong focus on employee growth, they provide ample opportunities for career development and skill enhancement, all while fostering a collaborative and innovative culture that values data-driven insights and customer engagement. Joining this dynamic team means being part of a forward-thinking company that is committed to delivering engaging experiences and maximising player value.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Specialist in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the sports betting industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your analytical abilities and understanding of customer behaviour in sports betting. This can really set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially around player engagement and retention strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Retention Specialist in Slough
Some tips for your application 🫡
Show Your Passion for Sports Betting:Make sure to highlight your interest in sports and betting in your application. We want to see that you’re not just looking for any job, but that you’re genuinely excited about the industry and ready to dive into the world of sportsbook analytics.
Be Data-Driven:Since this role is all about analysing player behaviour and retention trends, don’t shy away from showcasing your analytical skills. Use specific examples from your past experiences where you’ve used data to drive decisions or improve customer engagement.
Tailor Your Application:Take the time to customise your CV and cover letter for this role. We love seeing candidates who take the extra step to align their skills and experiences with what we’re looking for. It shows us you’re serious about joining our team!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved!
How to prepare for a job interview at Liberty Towers
✨Know Your Sports Betting
Make sure you brush up on your sports betting knowledge before the interview. Understand the basics of how sportsbooks operate and be ready to discuss current trends in the industry. This will show your passion for the role and help you connect with the interviewers.
✨Show Off Your Analytical Skills
Prepare to talk about your experience with data analysis. Bring examples of how you've used data to drive retention strategies or improve customer engagement in previous roles. If you have experience with tools like Excel, Power BI, or SQL, be ready to highlight that too!
✨Demonstrate Your Problem-Solving Mindset
Think of specific challenges you've faced in past roles and how you overcame them. The company is looking for someone who is commercially curious and enjoys solving problems, so share your thought process and the outcomes of your actions.
✨Be Ready for Operational Questions
Since this role involves a lot of operational work, prepare for questions about campaign monitoring and reporting. Familiarise yourself with key retention KPIs and be ready to discuss how you would track and optimise customer journeys in a remote environment.
