At a Glance
- Tasks: Analyse customer behaviour and support marketing campaigns in the sports betting sector.
- Company: Fast-growing business in the sports betting and gaming industry.
- Benefits: Competitive salary, fully remote work, bonus potential, and career development opportunities.
- Other info: Ideal for those passionate about sports and looking for a long-term career in gaming.
- Why this job: Join a dynamic team and make an impact in the exciting world of sports betting.
- Qualifications: 1-5 years in retention or data-focused roles, with strong analytical and communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Client is looking for 1 to 5 years retention experience, ideally in Sports Betting. This role is fully remote. UK based preferred, however if you have excellent English and the right experience our client can be flexible.
About the Company:
Our client is a fast-growing business operating within the sports betting and gaming sector, focused on delivering engaging customer experiences through innovation, data and technology. They are looking for a commercially minded Retention Analyst to join their growing team and help drive player engagement, retention and customer value across sportsbook products. This is an exciting opportunity for someone with a passion for sport, betting and data who wants to build a long-term career within the gaming industry.
The Role:
Working closely with CRM, marketing and commercial teams, you will support the analysis of player behaviour, promotional performance and customer retention activity across sportsbook and gaming products. You will help identify trends, opportunities and insights that improve customer engagement, reduce churn and maximise player lifetime value. This is a hands-on role within a growing business where products, processes and campaigns are still evolving. There is a strong operational element to the position, including campaign monitoring, reporting, spreadsheet work and real-time CRM activity.
The role would suit someone analytical, detail-oriented and commercially curious, who enjoys working with data but also understands sportsbook customers and the wider betting environment.
Key Responsibilities:
- Analyse sportsbook customer behaviour and retention trends
- Support CRM and lifecycle marketing campaigns through reporting and insight
- Identify player churn risks and reactivation opportunities
- Monitor the effectiveness of promotions, bonuses and free bet campaigns
- Assist with customer segmentation and player value analysis
- Produce regular dashboards and performance reports
- Work with internal teams to optimise customer journeys and engagement
- Support A/B testing and campaign analysis
- Track key retention KPIs and customer performance metrics
- Monitor live campaigns and troubleshoot issues where required
- Support retention activity across sportsbook and casino products
Promotional & CRM Activity Examples include:
- Deposit-based offers
- Loyalty points and rewards systems
- In-app/store reward systems
- Internal notifications and messaging
- Real-time CRM activity
- Sports and casino hybrid promotions
- General retention and lifecycle marketing campaigns
Skills & Experience Essential:
- Interest in sports betting and gaming
- Strong analytical mindset
- Advanced Excel skills
- Good attention to detail
- Strong communication skills
- Commercial awareness
- Fluent English written communication skills
Desirable:
- Previous experience within sportsbook, gaming or iGaming
- SQL knowledge
- Experience with Power BI, Tableau or similar tools
- CRM or retention marketing exposure
- Understanding of sportsbook customer behaviour
Ideal Candidate Profile:
We are looking for someone who:
- Has around 1 to 5 years of experience in a retention, marketing, customer operations or data-focused role
- Understands sportsbook customers and follows sport closely
- Is commercially curious and enjoys solving problems
- Is ambitious, hardworking and happy to get stuck in
- Enjoys operational, detail-focused work
- Can work independently within a remote environment
- Wants to develop a long-term career within gaming and sportsbook analytics
Package:
£30,000 - £40,000 basic salary
Fully remote working
Bonus potential
Career development opportunities
Fast-paced and entrepreneurial environment
Retention Specialist in Sheffield employer: Liberty Towers
Our client is an exceptional employer in the fast-paced sports betting and gaming sector, offering a fully remote work environment that promotes flexibility and work-life balance. With a strong focus on employee growth, they provide career development opportunities and foster a culture of innovation and collaboration, making it an ideal place for those passionate about sports and data to build a rewarding long-term career.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Specialist in Sheffield
✨Tip Number 1
Network like a pro! Reach out to people in the sports betting industry on LinkedIn or through relevant forums. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your passion for sports and data during interviews. Share personal experiences or insights that relate to the role. It’s all about making that connection with the hiring team!
✨Tip Number 3
Prepare for those tricky questions! Think about how you’d tackle player churn or improve customer engagement. Having solid examples ready will make you stand out as a retention whiz.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities, and applying directly can give you a better shot at landing that dream job in the gaming sector.
We think you need these skills to ace Retention Specialist in Sheffield
Some tips for your application 🫡
Show Your Passion for Sports Betting:Make sure to highlight your interest in sports betting and gaming in your application. We want to see that you’re not just looking for any job, but that you’re genuinely excited about this industry and the role of a Retention Specialist.
Be Data-Driven:Since this role is all about analysing player behaviour and retention trends, we recommend showcasing your analytical skills. Use specific examples from your past experience where you’ve used data to drive decisions or improve customer engagement.
Tailor Your Application:Don’t just send out a generic application! We love it when candidates take the time to tailor their CV and cover letter to our job description. Mention relevant experiences and skills that align with what we’re looking for in a Junior Retention Analyst.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Liberty Towers
✨Know Your Sports Betting
Make sure you brush up on your knowledge of sports betting and gaming. Understand the latest trends, popular games, and customer behaviours in the industry. This will not only show your passion but also help you answer questions more effectively.
✨Show Off Your Analytical Skills
Prepare to discuss your analytical mindset and how you've used data in previous roles. Be ready to share specific examples of how you've identified trends or improved retention rates. Highlight your advanced Excel skills and any experience with tools like Power BI or Tableau.
✨Demonstrate Your Communication Skills
Since this role involves working closely with various teams, practice articulating your thoughts clearly. Prepare to explain complex data insights in a way that’s easy to understand. Good communication can set you apart from other candidates.
✨Be Ready for Operational Questions
Expect questions about your experience with campaign monitoring and real-time CRM activity. Think of examples where you've successfully managed campaigns or solved operational issues. Showing that you can handle the hands-on aspects of the role will be crucial.
