At a Glance
- Tasks: Analyse player behaviour and support marketing campaigns to boost engagement and retention.
- Company: Fast-growing sports betting business focused on innovation and customer experience.
- Benefits: Competitive salary, fully remote work, bonus potential, and career development opportunities.
- Other info: Ideal for ambitious individuals seeking a long-term career in gaming analytics.
- Why this job: Join a dynamic team and make an impact in the exciting world of sports betting.
- Qualifications: Interest in sports betting, strong analytical skills, and advanced Excel proficiency.
The predicted salary is between 30000 - 40000 £ per year.
About the Company:
Our client is a fast-growing business operating within the sports betting and gaming sector, focused on delivering engaging customer experiences through innovation, data and technology. They are looking for a commercially minded Junior Retention Analyst to join their growing team and help drive player engagement, retention and customer value across sportsbook products. This is an exciting opportunity for someone with a passion for sport, betting and data who wants to build a long-term career within the gaming industry.
The Role:
Working closely with CRM, marketing and commercial teams, you will support the analysis of player behaviour, promotional performance and customer retention activity across sportsbook and gaming products. You will help identify trends, opportunities and insights that improve customer engagement, reduce churn and maximise player lifetime value. This is a hands-on role within a growing business where products, processes and campaigns are still evolving. There is a strong operational element to the position, including campaign monitoring, reporting, spreadsheet work and real-time CRM activity. The role would suit someone analytical, detail-oriented and commercially curious, who enjoys working with data but also understands sportsbook customers and the wider betting environment.
Key Responsibilities:
- Analyse sportsbook customer behaviour and retention trends
- Support CRM and lifecycle marketing campaigns through reporting and insight
- Identify player churn risks and reactivation opportunities
- Monitor the effectiveness of promotions, bonuses and free bet campaigns
- Assist with customer segmentation and player value analysis
- Produce regular dashboards and performance reports
- Work with internal teams to optimise customer journeys and engagement
- Support A/B testing and campaign analysis
- Track key retention KPIs and customer performance metrics
- Monitor live campaigns and troubleshoot issues where required
- Support retention activity across sportsbook and casino products
Promotional & CRM Activity Examples include:
- Deposit-based offers
- Loyalty points and rewards systems
- In-app/store reward systems
- Internal notifications and messaging
- Real-time CRM activity
- Sports and casino hybrid promotions
- General retention and lifecycle marketing campaigns
Skills & Experience
Essential:
- Interest in sports betting and gaming
- Strong analytical mindset
- Advanced Excel skills
- Good attention to detail
- Strong communication skills
- Commercial awareness
Desirable:
- Previous experience within sportsbook, gaming or iGaming
- SQL knowledge
- Experience with Power BI, Tableau or similar tools
- CRM or retention marketing exposure
- Understanding of sportsbook customer behaviour
Ideal Candidate Profile
We are looking for someone who:
- Has around 1 year of experience in a junior CRM, retention, marketing, customer operations or data-focused role
- Understands sportsbook customers and follows sport closely
- Is commercially curious and enjoys solving problems
- Is ambitious, hardworking and happy to get stuck in
- Enjoys operational, detail-focused work
- Can work independently within a remote environment
- Wants to develop a long-term career within gaming and sportsbook analytics
Package
£30,000 - £40,000 basic salary
Fully remote working (UK based)
Bonus potential
Career development opportunities
Fast-paced and entrepreneurial environment
Retention Analyst employer: Liberty Towers
Join a dynamic and fast-growing company in the sports betting sector, where your passion for data and sports can flourish. With fully remote working options, a competitive salary, and ample career development opportunities, this role as a Junior Retention Analyst offers a unique chance to make a significant impact in a vibrant, entrepreneurial environment. Embrace the opportunity to work collaboratively with innovative teams while driving player engagement and retention in an exciting industry.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the sports betting and gaming industry on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your analytical skills! Prepare a portfolio of any relevant projects or analyses you've done, especially if they relate to customer behaviour or retention strategies. This will give you an edge during interviews and show that you’re ready to dive into the data.
✨Tip Number 3
Stay updated on industry trends! Follow sports betting news, subscribe to relevant blogs, and keep an eye on competitor promotions. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a better chance. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Retention Analyst
Some tips for your application 🫡
Show Your Passion for Sports:Make sure to highlight your love for sports and betting in your application. We want to see that you’re not just about the numbers, but that you genuinely enjoy the industry and understand what makes it tick.
Be Data-Driven:Since this role is all about analysing player behaviour and retention trends, we recommend showcasing any relevant experience with data analysis. Use specific examples to demonstrate your analytical mindset and how you've used data to drive decisions.
Tailor Your Application:Don’t just send a generic CV and cover letter! We want to see that you’ve tailored your application to us. Mention specific skills from the job description and explain how they relate to your experience. It shows you’ve done your homework!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy and straightforward!
How to prepare for a job interview at Liberty Towers
✨Know Your Sports Betting
Make sure you brush up on your knowledge of sports betting and gaming. Familiarise yourself with the latest trends, popular games, and customer behaviours in the industry. This will not only show your passion but also help you answer questions more confidently.
✨Show Off Your Analytical Skills
Prepare to discuss your analytical mindset and how you've used data in previous roles. Bring examples of how you've analysed customer behaviour or campaign performance, and be ready to explain your thought process. This is key for a Junior Retention Analyst role!
✨Excel at Excel
Since advanced Excel skills are essential, practice using functions, pivot tables, and data visualisation techniques. You might even want to prepare a small example of how you've used Excel to solve a problem or analyse data in the past.
✨Communicate Clearly
Strong communication skills are a must, especially when working with CRM and marketing teams. Practice explaining complex data insights in simple terms. This will demonstrate your ability to collaborate effectively and ensure everyone is on the same page.
