At a Glance
- Tasks: Analyse customer behaviour and support marketing campaigns in the sports betting sector.
- Company: Fast-growing business in the sports betting and gaming industry.
- Benefits: Competitive salary, fully remote work, bonus potential, and career development opportunities.
- Other info: Ideal for ambitious individuals seeking a long-term career in gaming analytics.
- Why this job: Join a dynamic team and make an impact in the exciting world of sports betting.
- Qualifications: 1-5 years in retention or data-focused roles, strong analytical skills, and passion for sports.
The predicted salary is between 30000 - 40000 £ per year.
Client is looking for 1 to 5 years retention experience, ideally in Sports Betting. This role is fully remote. UK based preferred, however if you have excellent English and the right experience our client can be flexible.
About the Company:
Our client is a fast-growing business operating within the sports betting and gaming sector, focused on delivering engaging customer experiences through innovation, data and technology. They are looking for a commercially minded Retention Analyst to join their growing team and help drive player engagement, retention and customer value across sportsbook products. This is an exciting opportunity for someone with a passion for sport, betting and data who wants to build a long-term career within the gaming industry.
The Role:
Working closely with CRM, marketing and commercial teams, you will support the analysis of player behaviour, promotional performance and customer retention activity across sportsbook and gaming products. You will help identify trends, opportunities and insights that improve customer engagement, reduce churn and maximise player lifetime value. This is a hands-on role within a growing business where products, processes and campaigns are still evolving. There is a strong operational element to the position, including campaign monitoring, reporting, spreadsheet work and real-time CRM activity.
The role would suit someone analytical, detail-oriented and commercially curious, who enjoys working with data but also understands sportsbook customers and the wider betting environment.
Key Responsibilities:
- Analyse sportsbook customer behaviour and retention trends
- Support CRM and lifecycle marketing campaigns through reporting and insight
- Identify player churn risks and reactivation opportunities
- Monitor the effectiveness of promotions, bonuses and free bet campaigns
- Assist with customer segmentation and player value analysis
- Produce regular dashboards and performance reports
- Work with internal teams to optimise customer journeys and engagement
- Support A/B testing and campaign analysis
- Track key retention KPIs and customer performance metrics
- Monitor live campaigns and troubleshoot issues where required
- Support retention activity across sportsbook and casino products
Promotional & CRM Activity Examples include:
- Deposit-based offers
- Loyalty points and rewards systems
- In-app/store reward systems
- Internal notifications and messaging
- Real-time CRM activity
- Sports and casino hybrid promotions
- General retention and lifecycle marketing campaigns
Skills & Experience
Essential:
- Interest in sports betting and gaming
- Strong analytical mindset
- Advanced Excel skills
- Good attention to detail
- Strong communication skills
- Commercial awareness
- Fluent English written communication skills
Desirable:
- Previous experience within sportsbook, gaming or iGaming
- SQL knowledge
- Experience with Power BI, Tableau or similar tools
- CRM or retention marketing exposure
- Understanding of sportsbook customer behaviour
Ideal Candidate Profile
We are looking for someone who:
- Has around 1 to 5 years of experience in a retention, marketing, customer operations or data-focused role
- Understands sportsbook customers and follows sport closely
- Is commercially curious and enjoys solving problems
- Is ambitious, hardworking and happy to get stuck in
- Enjoys operational, detail-focused work
- Can work independently within a remote environment
- Wants to develop a long-term career within gaming and sportsbook analytics
Package
£30,000 - £40,000 basic salary
Fully remote working
Bonus potential
Career development opportunities
Fast-paced and entrepreneurial environment
Retention Specialist in Coventry employer: Liberty Towers
Our client is an exceptional employer in the fast-paced sports betting and gaming sector, offering a fully remote work environment that promotes flexibility and work-life balance. With a strong focus on innovation and employee growth, they provide ample opportunities for career development and skill enhancement, making it an ideal place for those passionate about sports and data to thrive. The collaborative and entrepreneurial culture encourages creativity and engagement, ensuring that every team member plays a vital role in shaping the future of customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Specialist in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the sports betting industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your analytical abilities and understanding of customer behaviour in sports betting. This can really set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially around player engagement and retention strategies.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles, and applying directly can sometimes give you an edge. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Retention Specialist in Coventry
Some tips for your application 🫡
Show Your Passion for Sports Betting:Make sure to highlight your love for sports and betting in your application. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and understand what makes it tick.
Be Data-Driven:Since this role is all about analysing player behaviour and retention trends, don’t shy away from showcasing your analytical skills. Use specific examples from your past experiences where you’ve used data to drive decisions or improve outcomes.
Tailor Your Application:Take the time to customise your CV and cover letter for this role. We’re looking for someone who understands our needs, so make sure to align your skills and experiences with the key responsibilities mentioned in the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our growing team!
How to prepare for a job interview at Liberty Towers
✨Know Your Sports Betting
Make sure you brush up on your sports betting knowledge before the interview. Understand the basics of how sportsbooks operate and be ready to discuss current trends in the industry. This will show your passion for the role and help you connect with the interviewers.
✨Show Off Your Analytical Skills
Since this role is all about analysing customer behaviour and retention trends, be prepared to share examples of how you've used data to drive decisions in previous roles. Bring along any relevant reports or dashboards you've created to demonstrate your analytical mindset.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like identifying churn risks or optimising a campaign. Think through some scenarios in advance and be ready to explain your thought process and the steps you would take to resolve them.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role, especially when working with different teams. Practice articulating your thoughts clearly and confidently. You might even want to do a mock interview with a friend to get comfortable discussing your experience and ideas.
