At a Glance
- Tasks: Create and manage social media strategies for artists and labels, driving engagement and growth.
- Company: Liberty Music PR, a vibrant agency in music PR and digital marketing.
- Benefits: Flexible freelance role with opportunities to work on exciting music projects.
- Other info: Stay ahead of trends and collaborate with diverse teams in a dynamic environment.
- Why this job: Join a creative team and amplify the voices of artists you love.
- Qualifications: 2-4 years of social media experience, strong content creation skills, and a passion for music.
The predicted salary is between 36000 - 60000 £ per year.
Description
Social Media Marketer (Freelance) - £15 Per Hour
Liberty Music PR is an independent music PR & digital marketing agency. We partner with artists and labels to amplify their reach through playlist pitching, Spotify ad campaigns, brand collaborations, YouTube optimisations, influencer partnerships, radio, and more.
As we continue to grow, we're seeking a creative, data-driven Social Media Marketer to lead and elevate our clients’ social presence across platforms, aligning with Liberty’s ethos of authenticity and impact.
What You’ll Do
- Develop and execute social media strategies for multiple clients (artists, labels, campaigns).
- Create and curate compelling content (posts, stories, reels, carousels, short video clips).
- Manage editorial calendars, scheduling, and publishing across Instagram, TikTok, Twitter/X, Facebook, YouTube (shorts), etc.
- Monitor social media performance and analytics; report on KPIs (reach, engagement, growth) and make recommendations for optimisation.
- Collaborate with PR, playlist, video teams to integrate content into wider campaigns.
- Engage with followers, respond to comments/messages, grow community and brand affinity.
- Stay on top of trends, memes, platform algorithms, and emerging features.
- Assist in influencer outreach and partnerships (identifying potential collaborators, negotiating content deals).
- Occasionally support ad-level social media boosts or testing new formats.
Who You Are
- You live and breathe social media, you keep up with trends, platform changes, viral content.
- You have 2–4 years of experience managing social accounts (agency or in-house, ideally in music/entertainment).
- You’re data literate: comfortable reading analytics dashboards and using insight to iterate.
- Strong content creation skills, writing captions, sourcing visuals/UGC, basic design or editing skills (Canva, Photoshop, or equivalent).
- Good communicator and collaborator: you can work across teams (PR, video, campaigns).
- Highly organized, able to juggle multiple clients and deadlines.
- Passion for music and the industry (a plus).
Social Media Marketer employer: Liberty Music PR
Liberty Music PR is an exceptional employer that offers a flexible work schedule and the opportunity to collaborate with a dynamic team passionate about creativity and innovation in the music marketing industry. As a Sales Recruiter, you will play a vital role in shaping a talented sales team while enjoying competitive compensation and the chance to work on exciting projects with independent artists. Our vibrant culture fosters personal growth and encourages you to stay ahead of trends in music marketing, making this a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Liberty Music PR and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Liberty Music PR are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Liberty Music PR on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Liberty Music PR. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Marketer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Liberty Music PR. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Liberty Music PR:Show us that you’ve done your homework! In your application, briefly mention what you admire about Liberty Music PR’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Liberty Music PR
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Liberty Music PR will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Liberty Music PR, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
