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- Tasks: Create and manage social media strategies for artists and labels, driving engagement and growth.
- Company: Liberty Music PR, a vibrant agency in music PR and digital marketing.
- Benefits: Flexible freelance role with opportunities to work on exciting music projects.
- Why this job: Join a creative team and amplify the voices of artists you love.
- Qualifications: 2-4 years of social media experience, strong content creation skills, and a passion for music.
- Other info: Stay ahead of trends and collaborate with diverse teams in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
Social Media Marketer (Freelance)
Liberty Music PR is an independent music PR & digital marketing agency. We partner with artists and labels to amplify their reach through playlist pitching, Spotify ad campaigns, brand collaborations, YouTube optimisations, influencer partnerships, radio, and more.
As we continue to grow, we\’re seeking a creative, data‑driven Social Media Marketer to lead and elevate our clients\’ social presence across platforms, aligning with Liberty\’s ethos of authenticity and impact.
What You\’ll Do
- Develop and execute social media strategies for multiple clients (artists, labels, campaigns).
- Create and curate compelling content (posts, stories, reels, carousels, short video clips).
- Manage editorial calendars, scheduling, and publishing across Instagram, TikTok, Twitter/X, Facebook, YouTube (shorts), etc.
- Monitor social media performance and analytics; report on KPIs (reach, engagement, growth) and make recommendations for optimisation.
- Collaborate with PR, playlist, video teams to integrate content into wider campaigns.
- Engage with followers, respond to comments/messages, grow community and brand affinity.
- Stay on top of trends, memes, platform algorithms, and emerging features.
- Assist in influencer outreach and partnerships (identifying potential collaborators, negotiating content deals).
- Occasionally support ad‑level social media boosts or testing new formats.
Who You Are
- You live and breathe social media, keeping up with trends, platform changes, and viral content.
- You have 2-4 years of experience managing social accounts (agency or in‑house, ideally in music/entertainment).
- You’re data literate: comfortable reading analytics dashboards and using insights to iterate.
- You have strong content creation skills—writing captions, sourcing visuals/UGC, and basic design or editing skills (Canva, Photoshop, or equivalent).
- You’re a good communicator and collaborator, able to work across teams (PR, video, campaigns).
- You’re highly organized, able to juggle multiple clients and deadlines.
- You are passionate about music and the industry (a plus).
Seniority level
Entry level
Employment type
Full‑time
Job function
Other
#J-18808-Ljbffr
Social Media Marketer employer: Liberty Music PR
Contact Detail:
Liberty Music PR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketer
✨Tip Number 1
Network like a pro! Get out there and connect with people in the music and marketing scene. Attend events, join online forums, and don’t be shy to slide into DMs. You never know who might have the inside scoop on a job opportunity!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social media campaigns. Use real examples of your work, including analytics and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Follow industry leaders and keep an eye on what's hot in social media. Being able to discuss current trends during interviews shows you're passionate and knowledgeable about the field.
✨Tip Number 4
Apply through our website! We love seeing applications directly from our site. It shows initiative and gives you a better chance to stand out. Plus, you’ll get all the latest updates on new opportunities!
We think you need these skills to ace Social Media Marketer
Some tips for your application 🫡
Show Your Passion for Music: When you're applying, let your love for music shine through! Share any relevant experiences or projects that highlight your enthusiasm for the industry. We want to see how you connect with the music scene.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your social media strategies and content creation skills that align with what we’re looking for at Liberty Music PR.
Be Data-Driven: Since we're all about analytics, don’t forget to mention your experience with monitoring performance and using data to optimise social media strategies. Show us how you've used insights to drive engagement and growth in past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Liberty Music PR
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their latest features and trends, especially those relevant to music and entertainment. This will show your passion and understanding of the industry.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your content creation skills. Include examples of posts, stories, or campaigns you've developed. Be ready to discuss your thought process behind each piece and how it aligns with brand goals.
✨Be Data-Driven
Since the role requires monitoring performance and analytics, brush up on your data literacy. Be prepared to discuss how you've used analytics to inform your strategies in the past. Bring specific examples of KPIs you've tracked and how you optimised content based on those insights.
✨Engagement is Key
Demonstrate your ability to engage with audiences by discussing your experience in community management. Share examples of how you've interacted with followers, responded to comments, and built brand affinity. This shows you understand the importance of building relationships online.
