Role Summary
The Senior SEO Specialist delivers high-quality, data-driven SEO strategies that improve visibility, engagement, and commercial performance for clients. They combine technical knowledge, strategic thinking, and strong analysis to drive measurable results.
As a senior practitioner, they take ownership of complex accounts, mentor others, and work closely with colleagues across the agency to deliver integrated performance. They are actively developing consultant-ready capability through supported leadership in client forums (calls and QBRs).
Responsibilities (Actions)
- Lead day-to-day SEO strategy and delivery across assigned accounts and workstreams.
- Analyse performance, diagnose issues, and turn insight into practical recommendations.
- Conduct technical audits, keyword research, and opportunity analysis to prioritise growth.
- Translate client goals into actionable SEO plans with clear milestones and KPIs.
- Translate performance data into clear optimisation actions that improve rankings, visibility, and organic traffic on assigned accounts.
- Advise on technical, content, and authority improvements to drive performance.
- Produce clear reporting and recommendations, focusing on what changed, why, and what we are doing next.
- Actively develop consultant-ready capability by contributing to client calls and QBRs, with supported ownership where appropriate.
- Provide coaching, peer review, and feedback to specialists and executives to raise standards.
- Support best practice development through templates, processes, and quality checks.
- Contribute to pitches, renewals, and proposals by providing channel insight, evidence, and recommendations.
- Stay up to date with industry changes and translate them into delivery improvements.
- Uphold Liberty’s delivery and quality standards in every aspect of work.
- Own delivery quality and performance across complex SEO accounts and workstreams.
- Support client retention and renewal through consistent delivery and clear recommendations.
- Identify opportunities for optimisation, efficiency, and process improvement.
- Support team training, mentoring, and knowledge sharing to elevate capability.
- Collaborate with Client Services, SEO, Paid Media, Content, Digital PR, and Social to align activity with wider campaigns and client objectives.
Skills & Competencies (Behavioural)
- Strong knowledge of technical SEO, on-page and off-page optimisation, and analytics.
- Commercially minded, able to connect performance to client goals and outcomes.
- Confident communicator who builds trust with clients and colleagues.
- Highly organised and proactive, able to manage priorities across multiple workstreams.
- Collaborative across disciplines, supporting integrated planning and delivery.
- Analytical and solutions-focused, turning insight into clear recommendations.
- Actively developing consultant-ready capability through client exposure and supported leadership in calls and QBRs.
- Demonstrates Liberty’s values: Accountable, Brave, Curious.
Development & Progression
Pathway to Strategist. Development focus: strategy ownership, stronger client leadership, and cross-channel integration.
Culture & Team Fit
We’re a performance-focused agency that values ownership, clarity, and momentum. We tell a commercial story, measure our impact, and make decisions that move clients forward. We’re Accountable for outcomes, Brave in our recommendations, and Curious about better ways to get results. We coach each other, keep promises, and raise standards through clear feedback and simple processes. We work across hybrid and remote environments, so clear communication, visibility of work, and proactive collaboration are essential to how we operate. We work across hybrid and remote environments, so clear communication, visibility of work, and proactive collaboration are essential to how we operate. If you thrive on practical problem-solving, collaborate well across disciplines, and enjoy turning insight into action, you’ll feel at home here.
