The job
You’d lead digital PR strategy and delivery on some of our more complex, higher-value client accounts, reporting to our Digital PR Team Lead. You’d work largely independently, with regular client contact, and mentor the Specialists and Executives in the team.
Our clients are a mix of ecommerce, beauty, B2B and financial services brands, and our Digital PR team works alongside specialists in SEO, Content, Paid Media and Social. Your job is to make sure the digital PR on your accounts is creative, data-led and clearly tied to what each client needs from it (coverage, links and authority that improve their organic performance).
What you’d be doing
You’d lead the digital PR strategy and delivery on your accounts. That means coming up with the ideas, planning and running the campaigns, writing the pitches and copy, and building the relationships with journalists and editors that earn coverage and links. You’d report back on what changed, why, and what we’re doing next, and with support, take a growing lead in weekly client calls and QSRs.
You’d also:
- Lead on securing top-tier coverage for our priority clients (national news, high-authority industry sites, global outlets).
- Keep links relevant and varied, so coverage builds each client’s authority in the topics that matter to their SEO.
- Analyse how campaigns perform and turn what you learn into recommendations for your own clients and the wider team.
- Mentor, coach and peer review our Specialists and Executives, and help build the templates, processes and quality checks that make good work repeatable.
- Share what you know inside and outside Liberty (lunch and learns, blogs, webinars, award entries) and build a reputation for your expertise.
- Bring channel insight and evidence to pitches, renewals and proposals, and spot where a client would benefit from more of what we do.
- Work with Client Services, SEO, Content, Paid Media and Social so digital PR is part of each client’s wider plan.
Who we think this is
- You’ve worked as part of a digital PR team in an agency and been judged on client outcomes (KPIs, account performance and business impact).
- You’ve probably been at an agency of 20 to 100+ people with SEO, content, digital PR, paid media and social on the services list, or a specialist digital PR agency of a similar size.
- You’ve led digital PR campaigns on multiple accounts at once, from idea through to coverage, and grown the results they deliver.
- You know what makes a story land with journalists, and you have the media relationships and the coverage to show for it.
- You’re comfortable talking to clients regularly, explaining your results and recommendations and answering questions on your approach.
- You can talk about digital PR performance in commercial terms (organic visibility, traffic, revenue) as well as links and coverage.
- You’ve worked in at least one of ecommerce, B2B lead generation, beauty and wellbeing, or financial services, either client side or agency.
If most of this sounds like you, we’d like to hear from you. If there are gaps, tell us in your application what you’d bring instead.
Where it could lead
There’s a development path towards Digital PR Strategist as your experience grows, with a focus on owning strategy, leading client relationships and working across channels.
About Liberty
We’ve been in Cardiff since 2008 and we’re one of the largest independent digital agencies in Wales. We were chosen this year by Visit Wales for the biggest marketing account in the country. Our CEO, Gareth, is a true digital marketer who built an agency, and sits on the board of the CIM. Doing good marketing is at the core of what we stand for. Our people speak at Hero Conf, Brighton SEO and Women in Tech.
You’d be joining a Digital PR team known for doing some exciting work, including a single Astutis campaign that earned 54 new AI citations.
Our values are Accountable, Brave and Curious. In practice this means that you own the outcome, say when something isn’t working, and keep looking for a better way to do it.
• 36 days off a year (25 holiday, bank holidays and Christmas closure)
• Private healthcare
• Perkbox
• One day a week in the Cardiff office if you’re commutable, quarterly visits if you’re remotely based
If you’re interested, send us your CV and a short note on a digital PR campaign you’re proud of and what it did for the client. We look forward to hearing from you.
Please note we are unable to provide visa sponsorship for this role and we are unable to accept CVs from outside of the United Kingdom.
Senior Digital PR Specialist employer: Liberty Marketing
At Liberty, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our hybrid and remote working model not only promotes flexibility but also encourages collaboration and mentorship, allowing you to grow alongside talented colleagues while making a significant impact on client success. With a focus on data-driven strategies and performance, you'll find ample opportunities for professional development in a supportive environment that values your contributions.
