At a Glance
- Tasks: Lead and develop a dynamic Digital PR team to achieve client success and commercial targets.
- Company: Performance-focused agency that values ownership, clarity, and momentum.
- Benefits: Hybrid work environment, clear feedback culture, and opportunities for personal growth.
- Other info: Join a team that values accountability, bravery, and curiosity in all we do.
- Why this job: Make a real impact in a collaborative setting while driving innovative PR strategies.
- Qualifications: Expertise in Digital PR strategy, strong leadership, and excellent communication skills.
The predicted salary is between 50000 - 60000 £ per year.
The Team Lead is responsible for the performance and health of the Digital PR portfolio, ensuring the team delivers strong client results while contributing to the department’s revenue, margin and utilisation targets. Working closely with the Operations Director, they translate strategic direction into clear priorities, delivery standards and team development. They remain billable team members, primarily through advisory work, review, client communication and strategic oversight, while ensuring the team delivers consistently high standards across client accounts. They also support pitching, renewals, upsell and cross-sell opportunities within the Digital PR client portfolio.
Responsibilities
- Lead, manage and develop the Digital PR team to achieve client KPIs, commercial targets and service standards.
- Translate strategic direction into clear priorities and delivery standards for the team.
- Oversee content quality, strategy alignment and reporting accuracy across the Digital PR portfolio.
- Own campaign standards, outreach quality, media engagement standards and authority-building frameworks across the team.
- Manage team capacity, project allocation and deadlines.
- Support recruitment, onboarding and training of new team members.
- Run regular 1:1s and quarterly reviews to support individual development and accountability.
- Act as the escalation point for client or delivery issues within the Digital PR team.
- Work closely with SEO, Paid Media, Social, Content and Client Services teams to deliver integrated strategies and campaigns.
- Lead channel client calls and QSRs, connecting performance back to client goals and commercial outcomes.
- Support pitches, renewals and upsell opportunities with clear and commercially grounded Digital PR input.
- Ensure all work meets Liberty’s quality standards and demonstrates clear commercial value.
- Contribute to channel dashboard and P&L management, identifying efficiencies and opportunities for improvement.
- Drive renewal and upsell opportunities within existing accounts in collaboration with the Client Services team.
- Collaborate with other channel leads to support integrated planning and delivery.
- Identify opportunities for innovation, automation and improved ways of working within Digital PR delivery.
- Step into delivery work when needed to support the team or protect deadlines during capacity gaps.
Skills & Competencies
- Expert understanding of Digital PR strategy and delivery.
- Confident leader who sets clear expectations and supports the development of others.
- Commercially aware, with a strong understanding of forecasting, profitability and return on investment.
- Clear communicator with strong written and verbal standards.
- Organised and proactive, able to manage multiple priorities across accounts and deadlines.
- Collaborative across disciplines, supporting integrated planning and delivery.
- Demonstrates Liberty’s values: Accountable, Brave and Curious.
Culture & Team Fit
We’re a performance-focused agency that values ownership, clarity and momentum. We tell a commercial story, measure our impact, and make decisions that move clients forward. We’re Accountable for outcomes, Brave in our recommendations, and Curious about better ways to get results. We coach each other, keep promises, and raise standards through clear feedback and simple processes. We work across hybrid and remote environments, so clear communication, visibility of work and proactive collaboration are essential to how we operate. If you thrive on practical problem-solving, collaborate well across disciplines and enjoy turning insight into action, you’ll feel at home here.
Digital PR Team Lead employer: Liberty Marketing
Liberty Marketing is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the digital marketing landscape. With a strong focus on employee growth, we offer tailored development opportunities and a hybrid working model that promotes work-life balance, ensuring our team thrives both professionally and personally. Join us in Cardiff, where you can engage with high-value clients and contribute to innovative campaigns while enjoying the vibrant local community.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Team Lead
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Liberty Marketing. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Liberty Marketing, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Liberty Marketing inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Digital PR Team Lead
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Liberty Marketing. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Liberty Marketing.
How to prepare for a job interview at Liberty Marketing
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
