Role Summary
We're looking for an experienced Account Director with a strong track record of delivering marketing campaigns within public sector and publicly funded environments. The successful candidate will be comfortable operating within governance-led organisations, understand behavioural change approaches and have experience managing bilingual (Welsh and English) marketing activity.
The Account Director (AD) is responsible for managing a portfolio of high-value clients, acting as Liberty’s primary commercial contact and trusted advisor. While this role will lead on public sector and publicly funded client relationships, it will also support a broader portfolio of clients across the agency as required.
The role combines strategic insight, commercial rigour and relationship management to deliver measurable growth, retention and client satisfaction.
This is a strategic and commercially accountable role, with responsibility for portfolio growth, commercial forecasting, senior stakeholder engagement and long-term client success. Working closely with Liberty’s Delivery Teams, Account Directors ensure client objectives, execution and commercial outcomes remain tightly aligned.
Responsibilities
- Owning the strategic and commercial performance of a portfolio of clients, including public sector and publicly funded organisations, ensuring retention, growth and long-term partnership success.
- Leading strategic planning and campaign direction, ensuring delivery aligns with client goals, behavioural objectives and commercial outcomes.
- Conducting monthly client meetings, QSRs, renewal discussions and commercial forecasting.
- Building strong, trusted relationships with senior client stakeholders.
- Providing strategic counsel on public sector communications activity, ensuring campaign approaches align with audience insight and behavioural change principles.
- Managing relationships with public sector stakeholders and navigating governance, approval and reporting processes effectively.
- Ensuring bilingual campaign activity is planned, coordinated and delivered to a high standard across Welsh and English language outputs.
- Identifying, shaping and converting upsell and cross-sell opportunities, primarily within existing accounts.
- Supporting public sector tender responses, mini-competitions and framework call-offs, working with internal teams and partner agencies to develop compelling and client-focused proposals.
- Reporting accurately on revenue forecasts, renewal confidence, churn risk and margin performance.
- Ensuring quality and consistency across proposals, QSR decks and reporting outputs.
- Supporting new business opportunities through briefing calls, pitch contribution and opportunity shaping where specialist public sector expertise is required.
- Collaborating closely with the Delivery Team to ensure work meets agreed strategic and commercial standards.
- Supporting strategy evaluation and reporting requirements, demonstrating outcomes against agreed objectives and public sector success measures.
Essential Experience
- Experience managing cross-channel digital marketing strategies within public sector, government, arm’s-length body or publicly funded environments, with the ability to apply this experience across a Government communications campaigns would be advantageous.
- An understanding of behavioural change approaches and audience-led campaign planning within public sector marketing environments.
- Experience working with senior stakeholders within structured governance and reporting environments.
Skills & Competencies
- Strong commercial acumen and ability to interpret marketing performance data.
- Confident communicator and presenter with senior stakeholders.
- Strategic thinker who balances client ambition with agency profitability.
- Collaborative mindset with strong attention to process and detail.
- Calm under pressure, outcome-driven and comfortable managing competing priorities.
- Embodies Liberty’s values: Accountable, Brave, Curious.
Culture & Team Fit
We’re a performance-focused agency that values ownership, clarity and momentum. We tell a commercial story, measure our impact and make decisions that move clients forward. We’re Accountable for outcomes, Brave in our recommendations and Curious about better ways to get results.
We coach each other, keep promises and raise standards through clear feedback and simple, effective processes. We work across hybrid and remote environments, so clear communication, visibility of work and proactive collaboration are essential to how we operate.
If you enjoy solving complex marketing challenges, building trusted client relationships and turning insight into action, you’ll feel at home here.
