At a Glance
- Tasks: Lead high-value accounts and design impactful digital marketing strategies.
- Company: Dynamic agency focused on growth and client satisfaction.
- Benefits: Unlimited holiday, competitive salary, and opportunities for professional development.
- Other info: Join a collaborative team that values accountability, bravery, and curiosity.
- Why this job: Be a trusted advisor and drive real results for top clients.
- Qualifications: 5 years in account management with a strong digital marketing background.
The predicted salary is between 36000 - 60000 £ per year.
Reports to: Client Services Director
Experience required: 5 years (agency environment essential)
Employment type: Full time
Salary: £42k (£50k OTE)
Holiday entitlement: Unlimited
Hours: 39 hpw
Probationary period: 6 months
As an Account Director, you are a commercially minded digital marketing consultant who plays a critical role in both the growth and retention of the agency’s most valuable clients. You combine strategic thinking with hands-on client leadership, confidently managing high-value accounts while identifying opportunities to increase revenue through upsell, cross-sell, and new business acquisition.
You will act as the primary strategic advisor for your clients, shaping marketing activity that delivers measurable ROI and helping clients achieve their commercial goals. You’ll also be expected to lead new business opportunities from pitch through to close, demonstrating confidence in presenting value-led proposals and building trust with senior stakeholders.
This is a role that requires autonomy, proactivity, and confidence in managing large and complex relationships. You’ll be responsible for translating business objectives into performance-driven marketing strategies, working closely with delivery leads and department heads to execute effectively, and proactively steering account direction.
In doing so, you’ll also support Liberty’s financial goals by achieving retention and growth targets across your portfolio, while also contributing to the agency’s new business efforts. You are expected to lead by example — showcasing best practice across strategy, client service, communication, and commercial thinking.
Core Responsibilities
- Own and manage a portfolio of high-value accounts, delivering measurable results aligned with client objectives.
- Design, lead and pivot digital marketing strategies in collaboration with delivery leads and heads, ensuring alignment with client business and marketing goals.
- Deliver consistently high client satisfaction through proactive communication, strategic planning, and performance reviews.
- Lead client meetings, Quarterly Strategic Reviews (QSR) and strategic discussions, positioning yourself as a trusted marketing advisor.
- Manage expectations around performance, clearly defining “what good looks like” and aligning internal teams and clients accordingly.
- Maintain and grow a Total Portfolio Value (TPV) target (£44k monthly TPV, £451k annual revenue) through strong retention and growth.
- Proactively identify, pitch and close upsell and cross-sell opportunities, creating compelling business cases that demonstrate ROI.
- Report accurately on commercial forecasting, contract start dates, and renewal confidence levels.
- Ensure quality and consistency across all strategic documentation including pitch decks, QSRs, reports, proposals and SOWs.
- Contribute to Liberty’s growth through successful pitches and new business wins.
- Support team development by sharing knowledge, providing feedback and leading by example.
- Uphold and contribute to Liberty’s processes, client health reviews, and continuous improvement initiatives.
- Lead the resolution of any client performance or service issues, working cross-functionally to deliver solutions and safeguard relationships.
The Ideal Person
- Minimum 5 years’ experience managing a portfolio of retained marketing clients, with full accountability for commercial outcomes, within an agency environment.
- Demonstrable track record of consistently retaining and growing revenue YoY through strategy led account management.
- Strong understanding of digital marketing strategy across channels, with hands-on experience in either agency or in-house environments.
- Experienced in delivering marketing strategies that tie into client business goals, demonstrating real commercial impact.
- Skilled in building and maintaining senior client relationships, marketing leadership and commercial stakeholders.
- Confidence presenting complex ideas and strategies in a compelling and persuasive way, in person and virtually.
- Comfortable pitching and closing new business opportunities, with experience contributing to proposals, decks and commercial forecasts.
- Adept at interpreting performance data to tell a compelling story and make informed strategic recommendations.
- Proactively identifies problems and opportunities before they arise, taking accountability for course-correcting when needed.
- Demonstrated ability to collaborate effectively with delivery leads, teams and stakeholders.
- Embodies Liberty’s values: Accountable, Brave and Curious.
Account Director in Cardiff employer: Liberty Marketing
Liberty Marketing is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the digital marketing landscape. With a strong focus on employee growth, we offer tailored development opportunities and a hybrid working model that promotes work-life balance, ensuring our team thrives both professionally and personally. Join us in Cardiff, where you can engage with high-value clients and contribute to innovative campaigns while enjoying the vibrant local community.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director in Cardiff
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Understand their business goals and think about how you can help them achieve those. This will not only impress your interviewers but also show that you’re genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Whether it’s for a formal interview or a casual chat, being able to clearly articulate your experience and how it aligns with the role is key. Make sure you can confidently discuss your past successes and how they relate to the Account Director position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and submit your application today!
We think you need these skills to ace Account Director in Cardiff
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Account Director role. Highlight your experience in managing high-value accounts and your success in delivering measurable results. We want to see how you've made a real impact in previous roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your strategic thinking and client leadership skills. Tell us about specific examples where you've driven growth and retention for clients, and why you're excited about joining our team.
Showcase Your Digital Marketing Knowledge:Since this role is all about digital marketing, make sure to highlight your understanding of various channels and strategies. We love seeing candidates who can connect marketing activities to business goals, so share those insights with us!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Liberty Marketing
✨Know Your Numbers
As an Account Director, you'll need to demonstrate your understanding of commercial outcomes. Brush up on key metrics related to client retention and revenue growth. Be ready to discuss specific examples from your past experience where you successfully managed a portfolio and achieved measurable results.
✨Showcase Your Strategic Thinking
Prepare to talk about how you've designed and led digital marketing strategies in the past. Think of a few case studies where your strategic input directly contributed to a client's success. This will show that you can translate business objectives into effective marketing strategies.
✨Build Rapport with Confidence
Since this role involves managing senior client relationships, practice your communication skills. Be prepared to present complex ideas clearly and persuasively. Consider doing mock interviews or presentations to get comfortable with articulating your thoughts in a compelling way.
✨Demonstrate Proactivity
The ideal candidate is someone who identifies problems and opportunities before they arise. Think of instances where you took the initiative to resolve issues or pitch new ideas. Highlighting your proactive approach will resonate well with the interviewers looking for someone who embodies accountability and curiosity.
