At a Glance
- Tasks: Lead regional media planning and translate global strategies into local campaigns.
- Company: Dynamic company with a fast-paced, innovative culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and thrive in a high-energy environment.
- Why this job: Make a real impact by shaping campaigns across multiple markets.
- Qualifications: 7-10 years in media planning with strong data analytics skills.
The predicted salary is between 60000 - 80000 € per year.
The Director of Media Planning is the strategic and analytical backbone at the regional level. You will own a regional cluster of markets (Anglophone Cluster: UK / US / CA / AUS), translating global brand strategy into locally relevant, data-informed campaign architectures — and feeding intelligence back to the centre to sharpen global decision-making. This is a fast-paced account. The brand moves quickly, and short turnarounds are part of the rhythm. You are someone who thrives in that environment: organised, decisive, and able to produce high-quality work at speed without losing strategic rigour. You are also the primary point of contact for local marketing teams across your cluster markets. Excellent communication and presentation skills are central to how this role creates value.
What You Will Do
- Regional strategy and campaign planning
- Adapt global strategy into integrated, cluster-specific campaign architectures
- Develop and own local media plans across your cluster markets, from annual planning through to campaign launch
- Make clear, evidence-based media mix recommendations grounded in performance data and market insight
- Brief and manage local media and digital teams, aligning their execution to cluster strategy
- Consult on local market nuance, cultural context, and campaign timing — bringing the centre and the market into productive alignment
- Data-led decision making
- Use performance data and analytics to generate predictive, actionable recommendations — not just reporting
- Continuously evaluate media mix effectiveness and make optimisation recommendations across channels
- A clear view of cluster performance against shared KPIs and measurement frameworks
- Feed market-level intelligence into global quarterly business reviews and planning cycles
- Client and stakeholder management
- Serve as the primary client-facing contact for local marketing teams across all markets in your cluster
- Lead regional QBRs with a clear performance narrative and planning recommendations
- Manage multiple client relationships across geographically dispersed markets, with the responsiveness and clarity that a fast-moving account demands
- Operate within a clear RACI: accountable for regional plan quality, consulted on global strategy
- Collaboration and ways of working
- Work as an integrated member of the central team, reporting to the Global Business Lead
- Partner with the Digital Hub, Transformation & Enablement team
- Contribute to shared infrastructure: naming conventions, data dashboards, planning standards, and ways of working across 30 markets
What We Are Looking For
- 7-10 years of experience planning media across international or multi-market environments
- Demonstrated ability to adapt global or regional strategy into local campaign architectures with clear media mix rationale
- Strong data and performance analytics capability to translate numbers into strategic direction
- Excellent written and verbal communication skills; confident presenting to and managing senior client stakeholders across multiple markets simultaneously
- Able to work at pace, meet short turnaround requests, and maintain quality under pressure
- Strong English language skills — English is the working language of the central team and the primary language of client communications
Advantageous
- Experience with the home appliance / lifestyle category
- Familiarity with AI-powered planning or intelligence tools
- Additional language skills relevant to your cluster region
Regional Planning Director - 6 month FTC employer: Liberty Hive
As a Regional Planning Director at our company, you will be part of a dynamic and fast-paced environment that values strategic thinking and data-driven decision-making. We offer a collaborative work culture where your insights directly influence global strategies, alongside opportunities for professional growth and development within a supportive team. Located in the vibrant Anglophone cluster, you will enjoy the unique advantage of working across diverse markets while being empowered to make impactful contributions to our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Planning Director - 6 month FTC
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in fast-paced environments.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. This is key for a role focused on media planning and performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Regional Planning Director - 6 month FTC
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Regional Planning Director role. Highlight your experience in media planning and how it aligns with the fast-paced environment we thrive in at StudySmarter.
Showcase Your Data Skills:Since this role is all about data-led decision making, don’t forget to include specific examples of how you've used performance data to drive campaign success. We love seeing those numbers in action!
Communicate Clearly:Your written communication skills are key! Keep your application clear and concise, demonstrating your ability to present complex ideas simply. Remember, we want to see how you can manage client relationships effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Liberty Hive
✨Know Your Markets Inside Out
Before the interview, dive deep into the specific markets you'll be managing. Understand their unique cultural nuances and how they impact media planning. This will not only show your commitment but also help you tailor your responses to demonstrate your strategic thinking.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data in past roles to inform campaign strategies. Bring examples of how you've translated performance metrics into actionable insights. This is crucial for a role that relies heavily on data-led decision making.
✨Practice Your Presentation Skills
Since excellent communication is key, practice presenting your ideas clearly and confidently. You might even want to simulate a QBR (Quarterly Business Review) scenario where you explain performance narratives and recommendations. This will help you feel more at ease during the actual interview.
✨Demonstrate Agility and Organisation
Given the fast-paced nature of the role, be ready to discuss how you've successfully managed multiple projects under tight deadlines. Share specific examples that highlight your organisational skills and ability to maintain quality work while adapting to quick changes.
