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- Tasks: Lead regional media planning and adapt global strategies into local campaigns.
- Company: Dynamic global brand with a fast-paced, collaborative environment.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Fast-paced role with opportunities to work across 30 markets.
- Why this job: Join a vibrant team and make an impact on international marketing strategies.
- Qualifications: 7-10 years in media planning with strong data analytics skills.
The predicted salary is between 60000 - 80000 £ per year.
The Director of Media Planning is the strategic and analytical backbone at the regional level. You will own a regional cluster of markets, translating global brand strategy into locally relevant, data-informed campaign architectures — and feeding intelligence back to the centre to sharpen global decision-making.
This is a fast-paced account. The brand moves quickly, and short turnarounds are part of the rhythm. You are someone who thrives in that environment: organised, decisive, and able to produce high-quality work at speed without losing strategic rigour.
You are also the primary point of contact for local marketing teams across your cluster markets. Excellent communication and presentation skills are central to how this role creates value.
What You Will Do
- Regional strategy and campaign planning
- Adapt global strategy into integrated, cluster-specific campaign architectures
- Develop and own local media plans across your cluster markets, from annual planning through to campaign launch
- Make clear, evidence-based media mix recommendations grounded in performance data and market insight
- Brief and manage local media and digital teams, aligning their execution to cluster strategy
- Consult on local market nuance, cultural context, and campaign timing — bringing the centre and the market into productive alignment
- Data-led decision making
- Use performance data and analytics to generate predictive, actionable recommendations — not just reporting
- Continuously evaluate media mix effectiveness and make optimisation recommendations across channels
- A clear view of cluster performance against shared KPIs and measurement frameworks
- Feed market-level intelligence into global quarterly business reviews and planning cycles
- Client and stakeholder management
- Serve as the primary client-facing contact for local marketing teams across all markets in your cluster
- Lead regional QBRs with a clear performance narrative and planning recommendations
- Manage multiple client relationships across geographically dispersed markets, with the responsiveness and clarity that a fast-moving account demands
- Operate within a clear RACI: accountable for regional plan quality, consulted on global strategy
- Collaboration and ways of working
- Work as an integrated member of the central team, reporting to the Global Business Lead
- Partner with the Digital Hub, Transformation & Enablement team
- Contribute to shared infrastructure: naming conventions, data dashboards, planning standards, and ways of working across 30 markets
What We Are Looking For
- Essential
- 7-10 years of experience planning media across international or multi-market environments
- Demonstrated ability to adapt global or regional strategy into local campaign architectures with clear media mix rationale
- Strong data and performance analytics capability to translate numbers into strategic direction
- Excellent written and verbal communication skills; confident presenting to and managing senior client stakeholders across multiple markets simultaneously
- Able to work at pace, meet short turnaround requests, and maintain quality under pressure
- Strong English language skills — English is the working language of the central team and the primary language of client communications
- Advantageous
- Experience with the home appliance / lifestyle category
- Familiarity with AI-powered planning or intelligence tools
- Additional language skills relevant to your cluster region
Global Media Planner - 6 Months FTC in London employer: Liberty Hive
Contact Detail:
Liberty Hive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Media Planner - 6 Months FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to be able to speak their language and show how your experience aligns with their needs. Practice common interview questions and have your own ready to ask!
✨Tip Number 3
Showcase your skills with a portfolio or case studies. If you’ve worked on campaigns before, we suggest putting together a few examples that highlight your strategic thinking and data-driven decisions. This will set you apart from the crowd!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Global Media Planner - 6 Months FTC in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Global Media Planner. Highlight your experience in media planning and how you've adapted global strategies into local campaigns. We want to see how your skills align with our fast-paced environment!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in media planning and how you’ve used data to drive decisions. Keep it engaging and relevant!
Showcase Your Communication Skills: Since excellent communication is key for this role, make sure your application reflects that. Use clear, concise language and structure your documents well. We want to see how you can present ideas effectively, just like you would in the role!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows us you're keen on joining the StudySmarter team!
How to prepare for a job interview at Liberty Hive
✨Know Your Numbers
As a Global Media Planner, you'll need to demonstrate your strong data and performance analytics skills. Brush up on key metrics and be ready to discuss how you've used data to inform campaign strategies in the past. Prepare specific examples that showcase your ability to translate numbers into actionable insights.
✨Master the Art of Communication
Excellent communication is crucial for this role. Practice articulating your thoughts clearly and confidently, especially when discussing complex strategies. Consider doing mock presentations to friends or colleagues to refine your delivery and ensure you can manage client relationships effectively.
✨Stay Organised and Decisive
Given the fast-paced nature of the role, it's essential to show that you can work efficiently under pressure. Prepare a few examples of how you've successfully managed tight deadlines and multiple projects simultaneously. Highlight your organisational skills and decision-making process during these times.
✨Understand Local Nuances
Since you'll be working across various markets, it's important to demonstrate your understanding of local cultural contexts. Research the specific markets in your cluster and be prepared to discuss how you would adapt global strategies to fit local needs. This shows that you're not just a numbers person but also someone who values market insights.