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- Tasks: Lead regional media planning and translate global strategies into local campaigns.
- Company: Dynamic media consultancy offering a unique freelance opportunity.
- Benefits: Competitive pay, flexible working, and rapid career development.
- Other info: Freelance role with control over your time and increased earning potential.
- Why this job: Join a cutting-edge team and make a real impact across multiple markets.
- Qualifications: 7+ years in media planning with strong data analytics skills.
The predicted salary is between 80000 - 80000 £ per year.
Regional Media Planning Director - Mid Level 6 Month Contract Freelance | £80,000 pro rata | Hybrid working | Starting ASAP
This is a rare opportunity for a mid-level planning specialist to step into a freelance contract without sacrificing the substance, scale, or senior exposure of a full-time role. The role starts immediately, so if you've been waiting for the right moment to make the move into contracting, or looking for your next gig, read on!
The model itself is new, part strategic consultancy, part data intelligence unit, part media planning engine. You'll own a full regional cluster (UK, US, Canada, Australia), translating global brand strategy into locally relevant campaign architectures. And because it's freelance, you keep the flexibility.
Regional Strategy & Campaign Planning- Own local media plans across your cluster markets, from annual planning through to campaign launch
- Translate global brand strategy into cluster-specific, integrated campaign architectures
- Make evidence-based media mix recommendations grounded in performance data and market insight
- Brief and manage local media and digital teams, aligning execution to cluster strategy
- Consult on local market nuance, cultural context, and campaign timing
- Turn performance data and analytics into predictive, actionable recommendations — not just reporting
- Feed market-level intelligence into global quarterly business reviews and planning cycles
- Serve as the primary client-facing contact for local marketing teams across your cluster
- Lead regional QBRs with a clear performance narrative and forward-looking planning recommendations
- Work as an integrated member of the central team, reporting to the Global Business Lead
- Partner with the Digital Hub and Transformation & Enablement team
- Contribute to shared planning infrastructure — naming conventions, data dashboards, and ways of working across 30 markets
- 7+ years planning media across international or multi-market environments
- Proven ability to adapt global strategy into local campaign architectures with clear media mix rationale
- Strong data and performance analytics capability — you translate numbers into strategic direction
- Ability to work at pace, deliver on short turnarounds, and maintain quality under pressure
- Familiarity with AI-powered planning or intelligence tools
- Additional language skills relevant to the cluster region
A Word on Freelancing: You retain control of your time, build breadth of experience faster, and — in many cases — significantly increase your earning potential.
Associate Regional Director in London employer: Liberty Hive
Contact Detail:
Liberty Hive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Regional Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for freelance opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your best work in media planning and data analytics. This will help potential clients see the value you bring to the table.
✨Tip Number 3
Stay flexible and open-minded! Freelancing means adapting to different client needs and market nuances. Be ready to pivot your strategies based on what works best for each unique situation.
✨Tip Number 4
Apply through our website! We’ve got some fantastic freelance roles waiting for you, so don’t miss out. Your next gig could be just a click away!
We think you need these skills to ace Associate Regional Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Associate Regional Director. Highlight your experience in media planning and how you've adapted global strategies into local campaigns. We want to see your unique skills shine!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this freelance gig. Share your passion for media planning and how your data-led decision-making has driven success in past roles. Keep it engaging and personal!
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with performance analytics. Give us examples of how you've turned data into actionable insights that have influenced campaign strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Liberty Hive
✨Know Your Stuff
Make sure you thoroughly understand the role of Associate Regional Director. Familiarise yourself with media planning, data analytics, and how to translate global strategies into local campaigns. Brush up on recent trends in the industry, especially around AI-powered tools, as this could set you apart.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your ability to manage media plans across different markets. Highlight instances where you've successfully adapted global strategies to local contexts, and be ready to discuss the outcomes of those campaigns.
✨Be Data-Driven
Since the role requires strong data and performance analytics skills, come prepared to discuss how you've used data to inform your decisions in previous positions. Think about how you can turn numbers into actionable insights and be ready to share examples.
✨Engage with Stakeholders
As a primary client-facing contact, it's crucial to show your communication skills. Prepare to discuss how you've managed relationships with clients and stakeholders in the past. Think about how you can convey complex information clearly and effectively, especially during regional QBRs.