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- Tasks: Lead global media planning and strategy for diverse markets, translating brand goals into actionable campaigns.
- Company: Dynamic media agency in London, redefining the traditional agency model.
- Benefits: Competitive salary, opportunity to work on global campaigns, and a fast-paced environment.
- Other info: Fast-paced role with opportunities for professional growth and collaboration with global teams.
- Why this job: Be at the forefront of innovative media strategies and make a real impact across multiple markets.
- Qualifications: Strong analytical skills, excellent communication, and experience in media planning.
The predicted salary is between 80000 - 80000 £ per year.
We are recruiting on behalf of our client, a leading media agency based in London, who operate a specialist integrated team managing global brand campaigns across 30 markets worldwide. Structured around regional clusters, the team functions as an always-on partnership: part strategic consultancy, part data intelligence unit, part media planning engine. This is not a traditional agency role. It is a new model and they are looking for someone to help define it.
The Global Media Planning Manager is the strategic and analytical backbone of the team at the regional level. You will own a cluster of markets, translating global brand strategy into locally relevant, data-informed campaign architectures and feeding intelligence back to the centre to sharpen global decision-making. This is a fast-paced account with short turnarounds as part of the rhythm. You are organised, decisive, and able to produce high-quality work at speed without losing strategic rigour. You are also the primary point of contact for local marketing teams across your cluster markets — excellent communication and presentation skills are central to how this role creates value.
What You Will Do
- Regional strategy and campaign planning
- Adapt global brand strategy into integrated, cluster-specific campaign architectures
- Develop and own local media plans across your cluster markets, from annual planning through to campaign launch
- Make clear, evidence-based media mix recommendations grounded in performance data and market insight
- Brief and manage local media and digital teams, aligning their execution to cluster strategy
- Consult on local market nuance, cultural context and campaign timing — bridging the centre and the market
- Data-led decision making
- Use performance data and analytics to generate predictive, actionable recommendations — not just reporting
- Continuously evaluate media mix effectiveness and make optimisation recommendations across channels
- Maintain a clear view of cluster performance against shared KPIs and measurement frameworks
- Feed market-level intelligence into global quarterly business reviews and planning cycles
- Stakeholder management
- Serve as the primary contact for local marketing teams across all markets in your cluster
- Lead regional QBRs with a clear performance narrative and forward planning recommendations
- Manage multiple stakeholder relationships across geographically dispersed markets with pace and clarity
- Operate within a clear RACI: accountable for regional plan quality, consulted on global strategy
- Collaboration and ways of working
- Work as an integrated member of the central team, reporting to the Global Business Lead
- Partner with the Digital Hub and Transformation confident presenting to and managing senior stakeholders across multiple markets simultaneously
- Able to work at pace, meet short turnaround requests, and maintain quality under pressure
- Strong English language skills — English is the working language of the central team
Global Media Planning Manager employer: Liberty Hive
Contact Detail:
Liberty Hive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Media Planning Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Global Media Planning Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. We want you to be able to discuss how you can adapt global strategies into local contexts. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your presentation skills! As a Global Media Planning Manager, you’ll need to communicate effectively with local marketing teams. We suggest doing mock presentations to friends or family to get comfortable with your delivery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for talented individuals who can bring their strategic and analytical skills to the table.
We think you need these skills to ace Global Media Planning Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Global Media Planning Manager role. Highlight your experience in media planning and data analysis, and don’t forget to showcase any relevant campaigns you've worked on that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this unique role. Mention your strategic thinking skills and how you can adapt global strategies to local markets, just like they’re looking for.
Showcase Your Communication Skills: Since excellent communication is key for this role, make sure your application reflects that. Use clear, concise language and structure your documents well. This will demonstrate your ability to present ideas effectively, which is crucial for managing stakeholders.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Liberty Hive
✨Know Your Markets
Before the interview, dive deep into the specific markets you'll be managing. Understand their cultural nuances and media landscapes. This will not only show your commitment but also help you tailor your responses to demonstrate how you can adapt global strategies to local contexts.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to inform your decisions in past roles. Bring examples of how you've translated performance data into actionable recommendations. This is crucial for a role that relies heavily on data-led decision making.
✨Communicate Clearly
Since excellent communication is key, practice articulating your thoughts clearly and concisely. You might even want to prepare a brief presentation on a past campaign you've managed, highlighting your strategic thinking and stakeholder management skills.
✨Emphasise Collaboration
This role requires working closely with various teams. Be ready to share examples of how you've successfully collaborated with different stakeholders in the past. Highlight your ability to manage relationships across diverse markets while maintaining clarity and pace.