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- Tasks: Lead regional media planning and translate global strategies into local campaigns.
- Company: Dynamic global brand with a fast-paced, collaborative environment.
- Benefits: Gain valuable experience in media planning and client management.
- Other info: Opportunity to work with diverse markets and enhance your career in media.
- Why this job: Be at the forefront of innovative media strategies and make a real impact.
- Qualifications: Strong analytical skills and excellent communication abilities required.
The predicted salary is between 40000 - 50000 £ per year.
The Director of Media Planning is the strategic and analytical backbone at the regional level. You will own a regional cluster of markets, translating global brand strategy into locally relevant, data-informed campaign architectures — and feeding intelligence back to the centre to sharpen global decision-making. This is a fast-paced account. The brand moves quickly, and short turnarounds are part of the rhythm. You are someone who thrives in that environment: organised, decisive, and able to produce high-quality work at speed without losing strategic rigour. You are also the primary point of contact for local marketing teams across your cluster markets. Excellent communication and presentation skills are central to how this role creates value.
What You Will Do
- Regional strategy and campaign planning
- Adapt global strategy into integrated, cluster-specific campaign architectures
- Develop and own local media plans across your cluster markets, from annual planning through to campaign launch
- Make clear, evidence-based media mix recommendations grounded in performance data and market insight
- Brief and manage local media and digital teams, aligning their execution to cluster strategy
- Consult on local market nuance, cultural context, and campaign timing — bringing the centre and the market into productive alignment
- Data-led decision making
- Use performance data and analytics to generate predictive, actionable recommendations — not just reporting
- Continuously evaluate media mix effectiveness and make optimisation recommendations across channels
- A clear view of cluster performance against shared KPIs and measurement frameworks
- Feed market-level intelligence into global quarterly business reviews and planning cycles
- Client and stakeholder management
- Serve as the primary client-facing contact for local marketing teams across all markets in your cluster
- Lead regional QBRs with a clear performance narrative and planning recommendations
- Manage multiple client relationships across geographically dispersed markets, with the responsiveness and clarity that a fast-moving account demands
- Operate within a clear RACI: accountable for regional plan quality, consulted on global strategy
- Collaboration and ways of working
- Work as an integrated member of the central team, reporting to the Global Business Lead
- Partner with the Digital Hub, Transformation confident presenting to and managing senior client stakeholders across multiple markets simultaneously
- Able to work at pace, meet short turnaround requests, and maintain quality under pressure
- Strong English language skills — English is the working language of the central team and the primary language of client communications
Advantageous
- Experience with the home appliance / lifestyle category
- Familiarity with AI-powered planning or intelligence tools
- Additional language skills relevant to your cluster region
Global Media Planner - 6 Months FTC employer: Liberty Hive
Contact Detail:
Liberty Hive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Media Planner - 6 Months FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to show how you can thrive in a fast-paced environment like this one.
✨Tip Number 3
Showcase your skills with a portfolio or case studies. If you’ve worked on relevant campaigns before, we suggest putting together a presentation that highlights your strategic thinking and data-driven decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Global Media Planner - 6 Months FTC
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Media Planner role. Highlight your experience in media planning and data analysis, and show how you can adapt global strategies to local markets. We want to see how you can bring value to our fast-paced environment!
Showcase Your Communication Skills: Since excellent communication is key for this role, don’t shy away from demonstrating your presentation skills in your application. Use clear, concise language and structure your documents well. We love a good narrative that showcases your ability to manage client relationships effectively.
Highlight Data-Driven Decision Making: We’re looking for someone who thrives on data! Make sure to include examples of how you've used performance data to inform your media strategies. Show us your analytical side and how you’ve made actionable recommendations based on insights.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about StudySmarter and what we stand for!
How to prepare for a job interview at Liberty Hive
✨Know Your Markets
Before the interview, dive deep into the specific markets you'll be managing. Understand their cultural nuances and how they impact media planning. This will show your potential employer that you can adapt global strategies to local contexts effectively.
✨Data is Your Best Friend
Brush up on your data analysis skills! Be prepared to discuss how you've used performance data in past roles to make actionable recommendations. Bring examples of how you've optimised media plans based on analytics to demonstrate your data-led decision-making prowess.
✨Master Your Communication Skills
Since this role involves a lot of client interaction, practice articulating your thoughts clearly and confidently. Prepare to present a mock campaign plan or strategy during the interview to showcase your presentation skills and ability to manage multiple stakeholders.
✨Stay Organised and Decisive
Given the fast-paced nature of the role, think of examples from your past where you had to make quick decisions without compromising quality. Highlight your organisational skills and how you prioritise tasks to meet tight deadlines while maintaining strategic rigour.