Global Marketing Manager

Liberty Hive is partnering with an exciting international education organisation to find a

Global Marketing Manager to lead the launch of an ambitious new premium brand across multiple global markets.

This is a genuinely rare opportunity to build and run the global marketing function from the ground up.

You'll own the brand strategy, performance marketing, content, PR, influencer partnerships and parent/customer journey, creating a scalable marketing engine that will support launches across Europe and beyond.

About the role

Reporting into the Global CMO and working closely with senior business leadership, you'll be responsible for developing the global brand while partnering with local marketing teams to ensure campaigns are consistent, commercially effective and locally relevant.

This is a hands-on role for someone who enjoys both thinking strategically and executing brilliantly.

You'll be just as comfortable building a global brand narrative as you are launching Meta campaigns, analysing conversion data or producing compelling content.

Key responsibilities include

• Global Brand Strategy
• Develop and evolve the global brand positioning, messaging and value proposition.
• Own the brand guidelines, tone of voice and visual identity.
• Partner with regional marketing teams to ensure consistency while allowing local flexibility.
• Performance Marketing
• Own paid social, paid search and programmatic campaigns across multiple international markets.
• Build a shared measurement framework, continually optimising creative, audiences and spend based on performance.
• Drive lead generation and maximise ROI across all markets.
• Content & Social
• Lead the always-on content strategy across social media, video, webinars, websites and digital collateral.
• Create scalable content that can be localised by each market.
• Build a global social presence while supporting local teams with best-in-class assets.
• PR & Partnerships
• Manage global PR campaigns and thought leadership activity.
• Build relationships with influencers, strategic partners and industry ambassadors operating across multiple markets.
• Support regional teams with shared assets and messaging.
• Customer Journey & CRM
• Design the end-to-end customer journey from first enquiry through to conversion.
• Develop CRM and lead nurture programmes.
• Produce sales enablement materials that support local commercial teams.
• Marketing Operations
• Own the global marketing budget and KPI reporting.
• Implement AI-enabled marketing tools and technology.
• Produce cross-market reporting and performance dashboards that inform investment decisions.
• Work closely with local stakeholders to build scalable processes that enable successful launches.

We're looking for an experienced international marketer who combines strategic thinking with a genuine willingness to roll up their sleeves.

You'll likely bring

• 5-8+ years' marketing experience
• Hands-on experience running paid media campaigns (rather than solely managing agencies)
• Strong experience across brand, content, performance marketing, PR and analytics
• CRM and marketing automation expertise
• Experience managing marketing budgets and reporting on commercial performance
• Excellent stakeholder management skills with the ability to influence senior leaders across multiple countries
• A commercial, entrepreneurial mindset with a passion for building brands in fast-moving environments.

Why this role?

This is an opportunity to shape a brand from launch and have a genuine impact on its global growth.

You'll work across multiple international markets, collaborate with senior leadership, and enjoy a broad remit that combines strategy, creativity and commercial delivery in a high-growth environment.

Interested?

We'd love to hear from you.

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