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- Tasks: Lead regional planning and adapt global strategies into impactful local campaigns.
- Company: Dynamic agency focused on electrical appliance brands with a collaborative culture.
- Benefits: Competitive salary, flexible working arrangements, and opportunities for professional growth.
- Why this job: Shape innovative marketing strategies and make a real impact across diverse markets.
- Qualifications: 7+ years in media planning with strong data analytics skills.
- Other info: Fast-paced environment with a focus on collaboration and strategic excellence.
The predicted salary is between 75000 - 100000 £ per year.
The Global Director of Planning is the strategic and analytical backbone of the team at the regional level. You will own a regional cluster of markets, translating global brand strategy into locally relevant, data-informed campaign architectures and feeding intelligence back to the centre to sharpen global decision-making.
This is a fast-paced account. You are someone who thrives in that environment: organised, decisive, and able to produce high-quality work at speed without losing strategic rigour. You are also the primary point of contact for local marketing teams across your cluster markets. This is a dedicated partnership team built exclusively around a portfolio of electrical appliance brands. Operating across 1 system organised into 4 clusters and managing 30 markets, the team functions as an integrated, always-on agency: part strategic consultancy, part data intelligence unit, part media planning engine. It is a new model, and we are looking for people to help define it.
- Regional strategy and campaign planning
- Adapt global brand strategy into integrated, cluster-specific campaign architectures
- Develop and own local media plans across your cluster markets, from annual planning through to campaign launch
- Make clear, evidence-based media mix recommendations grounded in performance data and market insight
- Brief and manage local media and digital teams, aligning their execution to cluster strategy
- Consult on local market nuance, cultural context, and campaign timing — bringing the centre and the market into productive alignment
- Data-led decision making
- Use performance data and analytics to generate predictive, actionable recommendations — not just reporting
- Maintain a clear view of cluster performance against shared KPIs and measurement frameworks
- Feed market-level intelligence into global quarterly business reviews and planning cycles
- Serve as the primary client-facing contact for local marketing teams across all markets in your cluster
- Lead regional QBRs with a clear performance narrative and planning recommendations
- Manage multiple client relationships across geographically dispersed markets, with the responsiveness and clarity that a fast-moving account demands
- Operate within a clear RACI: accountable for regional plan quality, consulted on global strategy
- Work as an integrated member of the central team, reporting to the Global Business Lead
- Partner with the Digital Hub, Transformation & Enablement team
- Contribute to shared infrastructure: naming conventions, data dashboards, planning standards, and ways of working across 30 markets
Minimum qualifications:
- 7 years of experience planning media across international or multi-market environments
- Demonstrated ability to adapt global or regional strategy into local campaign architectures with clear media mix rationale
- Strong data and performance analytics capability to translate numbers into strategic direction
- Able to work at pace, meet short turnaround requests, and maintain quality under pressure
- Strong English language skills — English is the working language of the central team and the primary language of client communications
- Familiarity with AI-powered planning or intelligence tools
- Additional language skills relevant to your cluster region
Head of Planning / Director in City of London employer: Liberty Hive
Contact Detail:
Liberty Hive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Planning / Director in City of London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in data-led decision making.
✨Tip Number 3
Showcase your strategic thinking! Bring examples of how you've adapted global strategies into local campaigns. This will highlight your fit for the role and impress potential employers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of Planning / Director in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Planning role. Highlight your experience in adapting global strategies into local campaigns, as this is key for us at StudySmarter. Show us how your skills align with our fast-paced environment!
Showcase Your Data Skills: We love data-driven decision-making! In your application, emphasise your analytical capabilities and how you've used performance data to inform strategic recommendations. This will help us see your fit for the role right away.
Keep It Clear and Concise: When writing your application, clarity is crucial. Use straightforward language and get straight to the point. We appreciate well-structured applications that convey your experience without unnecessary fluff!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Liberty Hive
✨Know Your Numbers
As a candidate for the Head of Planning role, you need to be comfortable with data. Brush up on your performance metrics and analytics skills. Be ready to discuss how you've used data to inform campaign strategies in the past. This will show that you can translate numbers into actionable insights.
✨Understand the Brand
Familiarise yourself with the electrical appliance brands you'll be working with. Research their global strategies and think about how you would adapt these to local markets. Being able to articulate this during the interview will demonstrate your strategic thinking and understanding of the role.
✨Showcase Your Organisational Skills
This role demands someone who thrives in a fast-paced environment. Prepare examples of how you've managed multiple projects or client relationships simultaneously. Highlight your ability to stay organised and deliver high-quality work under pressure.
✨Engage with Cultural Nuances
Since you'll be working across various markets, it's crucial to understand local cultural contexts. Be prepared to discuss how you've navigated cultural differences in previous roles. This will show your potential employer that you can align global strategies with local insights effectively.