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- Tasks: Lead global media planning and adapt strategies for local markets.
- Company: Dynamic media agency redefining the industry with innovative approaches.
- Benefits: Competitive salary, flexible working environment, and opportunity to shape a new role.
- Other info: Fast-paced role with opportunities for growth across 30 international markets.
- Why this job: Be at the forefront of global campaigns and make a real impact.
- Qualifications: 7-8 years in media planning with strong analytical and communication skills.
The predicted salary is between 80000 - 80000 £ per year.
We are recruiting on behalf of our client, a leading media agency based in London, who operate a specialist integrated team managing global brand campaigns across 30 markets worldwide. Structured around regional clusters, the team functions as an always-on partnership: part strategic consultancy, part data intelligence unit, part media planning engine.
This is not a traditional agency role. It is a new model and they are looking for someone to help define it.
The Global Media Planning Manager is the strategic and analytical backbone of the team at the regional level. You will own a cluster of markets, translating global brand strategy into locally relevant, data-informed campaign architectures and feeding intelligence back to the centre to sharpen global decision-making.
This is a fast-paced account with short turnarounds as part of the rhythm. You are organised, decisive, and able to produce high-quality work at speed without losing strategic rigour. You are also the primary point of contact for local marketing teams across your cluster markets — excellent communication and presentation skills are central to how this role creates value.
What You Will Do
- Regional strategy and campaign planning
- Adapt global brand strategy into integrated, cluster-specific campaign architectures
- Develop and own local media plans across your cluster markets, from annual planning through to campaign launch
- Make clear, evidence-based media mix recommendations grounded in performance data and market insight
- Brief and manage local media and digital teams, aligning their execution to cluster strategy
- Consult on local market nuance, cultural context and campaign timing — bridging the centre and the market
- Data-led decision making
- Use performance data and analytics to generate predictive, actionable recommendations — not just reporting
- Continuously evaluate media mix effectiveness and make optimisation recommendations across channels
- Maintain a clear view of cluster performance against shared KPIs and measurement frameworks
- Feed market-level intelligence into global quarterly business reviews and planning cycles
- Stakeholder management
- Serve as the primary contact for local marketing teams across all markets in your cluster
- Lead regional QBRs with a clear performance narrative and forward planning recommendations
- Manage multiple stakeholder relationships across geographically dispersed markets with pace and clarity
- Operate within a clear RACI: accountable for regional plan quality, consulted on global strategy
- Collaboration and ways of working
- Work as an integrated member of the central team, reporting to the Global Business Lead
- Partner with the Digital Hub and Transformation & Enablement team
- Contribute to shared infrastructure: naming conventions, data dashboards, planning standards and ways of working across 30 markets
What We Are Looking For
- Essential 7 - 8 years’ experience planning media across international or multi-market environments
- Demonstrated ability to adapt global or regional strategy into local campaign architectures with clear media mix rationale
- Strong data and performance analytics capability — able to translate numbers into strategic direction
- Excellent written and verbal communication skills; confident presenting to and managing senior stakeholders across multiple markets simultaneously
- Able to work at pace, meet short turnaround requests, and maintain quality under pressure
- Strong English language skills — English is the working language of the central team
Global Media Planning Manager in City of London employer: Liberty Hive
Contact Detail:
Liberty Hive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Media Planning Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs. Practice common interview questions and be ready to discuss your strategic thinking and data-driven decisions.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your past work, focus on specific campaigns you've managed, the results achieved, and how you adapted strategies based on data insights. This will demonstrate your value as a Global Media Planning Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Global Media Planning Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Global Media Planning Manager. Highlight your experience in media planning and how you've adapted global strategies into local campaigns. We want to see how your skills align with what our client is looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in media planning and how you can bring value to the team. Remember, we love a good story!
Showcase Your Data Skills: Since this role is all about data-led decision making, make sure to highlight your analytical skills. Provide examples of how you've used performance data to inform campaign strategies. We want to see your ability to turn numbers into actionable insights!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets to the right people. Plus, it shows you're serious about joining the team. We can't wait to see your application!
How to prepare for a job interview at Liberty Hive
✨Know Your Numbers
As a Global Media Planning Manager, you'll need to demonstrate your strong data and performance analytics capability. Brush up on key metrics and be ready to discuss how you've used data to inform media strategies in the past. Prepare specific examples that showcase your ability to translate numbers into actionable insights.
✨Master the Art of Communication
Excellent communication skills are crucial for this role. Practice articulating your thoughts clearly and confidently, especially when discussing complex strategies. Consider doing mock presentations to friends or colleagues to refine your delivery and ensure you can manage senior stakeholders effectively.
✨Showcase Your Adaptability
This isn't a traditional agency role, so be prepared to discuss how you've adapted global strategies into local campaign architectures. Think of examples where you've successfully navigated cultural nuances and market specifics, and be ready to explain your thought process behind those adaptations.
✨Prepare for Fast-Paced Scenarios
Given the fast-paced nature of the role, think about times when you've had to produce high-quality work under tight deadlines. Be ready to share these experiences and highlight your organisational skills and decisiveness. This will show that you can thrive in a dynamic environment without compromising on quality.