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- Tasks: Lead regional planning and adapt global strategies into impactful local campaigns.
- Company: Dynamic global team focused on innovative electrical appliance brands.
- Benefits: Competitive contract role with opportunities for professional growth and collaboration.
- Why this job: Be at the forefront of strategic planning and make a real impact across multiple markets.
- Qualifications: 7+ years in media planning, strong data analytics skills, and ability to thrive under pressure.
- Other info: Join a fast-paced environment with a focus on innovation and teamwork.
The predicted salary is between 80000 - 100000 £ per year.
The Global Director of Planning is the strategic and analytical backbone of the team at the regional level. You will own a regional cluster of markets, translating global brand strategy into locally relevant, data-informed campaign architectures and feeding intelligence back to the centre to sharpen global decision-making.
This is a fast-paced account. You are someone who thrives in that environment: organised, decisive, and able to produce high-quality work at speed without losing strategic rigour.
You are also the primary point of contact for local marketing teams across your cluster markets. This is a dedicated partnership team built exclusively around a portfolio of electrical appliance brands. Operating across 1 system organised into 4 clusters and managing 30 markets, the team functions as an integrated, always-on agency: part strategic consultancy, part data intelligence unit, part media planning engine. It is a new model, and we are looking for people to help define it.
- Regional strategy and campaign planning
- Adapt global brand strategy into integrated, cluster-specific campaign architectures
- Develop and own local media plans across your cluster markets, from annual planning through to campaign launch
- Make clear, evidence-based media mix recommendations grounded in performance data and market insight
- Brief and manage local media and digital teams, aligning their execution to cluster strategy
- Consult on local market nuance, cultural context, and campaign timing — bringing the centre and the market into productive alignment
- Data-led decision making
- Use performance data and analytics to generate predictive, actionable recommendations — not just reporting
- Maintain a clear view of cluster performance against shared KPIs and measurement frameworks
- Feed market-level intelligence into global quarterly business reviews and planning cycles
- Serve as the primary client-facing contact for local marketing teams across all markets in your cluster
- Lead regional QBRs with a clear performance narrative and planning recommendations
- Manage multiple client relationships across geographically dispersed markets, with the responsiveness and clarity that a fast-moving account demands
- Operate within a clear RACI: accountable for regional plan quality, consulted on global strategy
- Work as an integrated member of the central team, reporting to the Global Business Lead
- Partner with the Digital Hub, Transformation & Enablement team
- Contribute to shared infrastructure: naming conventions, data dashboards, planning standards, and ways of working across 30 markets
Minimum qualifications:
- 7 years of experience planning media across international or multi-market environments
- Demonstrated ability to adapt global or regional strategy into local campaign architectures with clear media mix rationale
- Strong data and performance analytics capability to translate numbers into strategic direction
- Able to work at pace, meet short turnaround requests, and maintain quality under pressure
- Strong English language skills — English is the working language of the central team and the primary language of client communications
- Familiarity with AI-powered planning or intelligence tools
- Additional language skills relevant to your cluster region
Director Business Planning in City of London employer: Liberty Hive
Contact Detail:
Liberty Hive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Business Planning in City of London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in data-led decision making.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you’ve used data to drive decisions in past roles. This will resonate well with companies looking for strategic thinkers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Director Business Planning in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director Business Planning role. Highlight your experience in regional strategy and campaign planning, and show how you can adapt global strategies into local contexts. We want to see how your skills align with our fast-paced environment!
Showcase Your Data Skills: Since this role is all about data-led decision making, don’t forget to include examples of how you've used performance data to drive strategic recommendations in your previous roles. We love seeing candidates who can turn numbers into actionable insights!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that convey your experience without unnecessary fluff. Remember, we’re looking for high-quality work at speed, so make every word count!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Liberty Hive
✨Know Your Numbers
As a Director of Business Planning, you'll need to demonstrate your strong data and performance analytics capability. Brush up on key metrics and be ready to discuss how you've used data to inform strategic decisions in past roles. This will show that you can translate numbers into actionable insights.
✨Understand the Brand Strategy
Familiarise yourself with the global brand strategy and think about how you would adapt it for local markets. Be prepared to share specific examples of how you've successfully translated global strategies into local campaign architectures in your previous roles.
✨Showcase Your Organisational Skills
This role demands someone who thrives in a fast-paced environment. Prepare to discuss how you manage multiple client relationships and ensure quality under pressure. Share anecdotes that highlight your organisational skills and decisiveness in challenging situations.
✨Engage with Cultural Nuances
Since you'll be working across various markets, it's crucial to understand local market nuances and cultural contexts. Research the specific markets in your cluster and be ready to discuss how you would consult on these aspects to align local execution with cluster strategy.