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For Companies At a Glance
- Tasks: Create engaging product copy and collaborate with teams to meet business goals.
- Company: Join Liberty, a renowned brand known for its unique homeware and fashion.
- Benefits: Enjoy a creative work environment with opportunities for growth and learning.
- Why this job: Perfect for storytelling enthusiasts passionate about homeware and fashion.
- Qualifications: Some product copywriting experience preferred; strong writing and editing skills required.
- Other info: Entry-level role ideal for high school and college students looking to kickstart their career.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a talented and detail-driven Product Copywriter to join our copy team at Liberty. You will play a key role in crafting compelling and creative product copy to connect, inspire and drive action. Reporting to our Lead Product Copywriter, you will work closely with our trade, marketing and buying teams to support web enrichment and ensure that business priorities are met. This is an exciting, entry level opportunity for someone who is commercially minded with an affinity for storytelling and passion for homeware, fabrics, beauty, fashion, and all things Liberty!
Key Responsibilities
- Writing clear, engaging website copy including creative product descriptions, landing pages and brand descriptions focusing on the Home & Fabrics department, in addition to supporting our other categories as needed.
- Writing creative product descriptions for all Home third-party brands, including Liberty own brand and fabrics.
- Proof-reading and editing copy to ensure spelling and grammatical accuracy across all copy.
- Collaborate closely with key stakeholders from across the business, including marketing, buying and retail, to ensure business priorities are successfully met.
- Tracking and managing workload based on business priorities and demand.
- Ensuring Liberty tone of voice remains consistent and authentic at all times.
- Apply SEO best practice without compromising brand tone of voice and integrity.
Requirements and Experience:
- Some experience of product copywriting, preferably within luxury fashion, lifestyle or beauty would be an advantage.
- Excellent writing, editing, proofreading, and storytelling skills with keen attention to detail.
- Ability to adapt tone and messaging for different brands and departments within the business to pique customers' interest and engagement.
- A strong understanding of Liberty’s brand identity and vision.
- Basic knowledge of SEO best practice.
- Highly organised and comfortable working under pressure and to tight deadlines.
Product Copywriter employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Copywriter
✨Tip Number 1
Familiarise yourself with Liberty's brand identity and tone of voice. Spend time exploring their website and social media to understand how they communicate with their audience, as this will help you align your writing style with their expectations.
✨Tip Number 2
Showcase your storytelling skills by preparing a portfolio that includes examples of product descriptions or copywriting you've done in the past. Tailor these samples to reflect the luxury and creativity associated with homeware and fashion, which are key to Liberty's brand.
✨Tip Number 3
Network with professionals in the industry, especially those who work in copywriting or marketing for luxury brands. Attend relevant events or join online forums to connect with others and gain insights into what makes a successful product copywriter in this field.
✨Tip Number 4
Brush up on your SEO knowledge, as it's crucial for this role. Research best practices for incorporating keywords naturally into product descriptions without sacrificing the brand's tone. This will demonstrate your understanding of both copywriting and digital marketing.
We think you need these skills to ace Product Copywriter
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand Liberty's brand identity and vision. Familiarise yourself with their tone of voice and the types of products they offer, especially in the Home & Fabrics department.
Tailor Your CV: Make sure your CV highlights any relevant experience in product copywriting, particularly in luxury fashion, lifestyle, or beauty. Emphasise your storytelling skills and attention to detail, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for homeware and fabrics. Use this opportunity to demonstrate your understanding of SEO best practices and how you can apply them while maintaining Liberty's brand tone.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, as attention to detail is key for a Product Copywriter. A polished application reflects your writing skills.
How to prepare for a job interview at Liberty.
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples, especially those that highlight your ability to craft engaging product descriptions. Be ready to discuss your creative process and how you adapt your tone for different brands.
✨Understand the Brand
Research Liberty's brand identity and vision thoroughly. Familiarise yourself with their tone of voice and the types of products they offer, particularly in the Home & Fabrics department, to demonstrate your alignment with their values during the interview.
✨Discuss SEO Knowledge
Brush up on basic SEO principles and be prepared to discuss how you can apply them without compromising the brand's tone. This shows that you understand the importance of visibility while maintaining brand integrity.
✨Collaboration is Key
Be ready to talk about your experience working with different teams, such as marketing or buying. Highlight any collaborative projects you've been involved in and how you managed to meet business priorities while ensuring quality copy.
