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For Companies At a Glance
- Tasks: Create engaging product copy and collaborate with teams to meet business goals.
- Company: Join Liberty, a renowned brand known for its unique homeware and fashion.
- Benefits: Enjoy a creative work environment with opportunities for growth and learning.
- Why this job: Perfect for storytellers passionate about homeware and fashion in a vibrant culture.
- Qualifications: Some product copywriting experience preferred; strong writing and editing skills required.
- Other info: Entry-level role ideal for those eager to make an impact in a luxury brand.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a talented and detail-driven Product Copywriter to join our copy team at Liberty. You will play a key role in crafting compelling and creative product copy to connect, inspire and drive action. Reporting to our Lead Product Copywriter, you will work closely with our trade, marketing and buying teams to support web enrichment and ensure that business priorities are met. This is an exciting, entry level opportunity for someone who is commercially minded with an affinity for storytelling and passion for homeware, fabrics, beauty, fashion, and all things Liberty!
Key Responsibilities
- Writing clear, engaging website copy including creative product descriptions, landing pages and brand descriptions focusing on the Home & Fabrics department, in addition to supporting our other categories as needed.
- Writing creative product descriptions for all Home third-party brands, including Liberty own brand and fabrics.
- Proof-reading and editing copy to ensure spelling and grammatical accuracy across all copy.
- Collaborate closely with key stakeholders from across the business, including marketing, buying and retail, to ensure business priorities are successfully met.
- Tracking and managing workload based on business priorities and demand.
- Ensuring Liberty tone of voice remains consistent and authentic at all times.
- Apply SEO best practice without compromising brand tone of voice and integrity.
Requirements and Experience:
- Some experience of product copywriting, preferably within luxury fashion, lifestyle or beauty would be an advantage.
- Excellent writing, editing, proofreading, and storytelling skills with keen attention to detail.
- Ability to adapt tone and messaging for different brands and departments within the business to pique customers' interest and engagement.
- A strong understanding of Liberty’s brand identity and vision.
- Basic knowledge of SEO best practice.
- Highly organised and comfortable working under pressure and to tight deadlines.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Copywriter
✨Tip Number 1
Familiarise yourself with Liberty's brand identity and tone of voice. Spend some time exploring their website and social media channels to understand how they communicate with their audience, as this will help you align your writing style with their expectations.
✨Tip Number 2
Showcase your storytelling skills by preparing a portfolio that includes examples of product descriptions or copywriting you've done in the past. Tailor your portfolio to highlight pieces that resonate with the luxury fashion, lifestyle, or beauty sectors, as these are relevant to the role.
✨Tip Number 3
Network with professionals in the industry, especially those who work in copywriting or marketing roles. Attend events, join online forums, or connect on LinkedIn to gain insights and potentially get referrals that could help you land the job.
✨Tip Number 4
Brush up on your SEO knowledge, as it's mentioned in the job description. Understanding how to incorporate SEO best practices into your writing without losing the brand's voice will set you apart from other candidates.
We think you need these skills to ace Product Copywriter
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand Liberty's brand identity and vision. Familiarise yourself with their tone of voice and the types of products they offer, especially in the Home & Fabrics department.
Tailor Your CV: Make sure your CV highlights any relevant experience in product copywriting, particularly within luxury fashion, lifestyle, or beauty. Emphasise your storytelling skills and attention to detail, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for homeware and fabrics. Use this opportunity to demonstrate your understanding of SEO best practices and how you can apply them while maintaining Liberty's brand tone.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, as attention to detail is key for a Product Copywriter. A polished application reflects your writing skills.
How to prepare for a job interview at Liberty.
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples, especially those that highlight your ability to create engaging product descriptions. Be ready to discuss your thought process behind each piece and how you tailored the tone to fit different brands.
✨Understand Liberty's Brand Identity
Research Liberty’s brand values, tone of voice, and product offerings. During the interview, demonstrate your understanding of their identity and how you can contribute to maintaining it through your copywriting.
✨Familiarise Yourself with SEO Practices
Brush up on basic SEO principles and be prepared to discuss how you would incorporate them into your writing without compromising the brand's voice. This shows that you are not only creative but also commercially minded.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, think of examples from your past experiences where you successfully collaborated with others. Highlight your communication skills and how you adapt to different stakeholders' needs.
