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- Tasks: Join us as a Digital Trade Executive, optimising online strategies for Home, Fabrics & Gifting categories.
- Company: Be part of a dynamic team at Liberty London, a renowned brand known for its unique offerings.
- Benefits: Enjoy flexible working options, collaborative culture, and opportunities for personal growth.
- Why this job: Make an impact by enhancing customer experiences and driving online growth in a creative environment.
- Qualifications: No specific experience required; just bring your passion for digital marketing and eagerness to learn.
- Other info: Work closely with various teams and tools to continuously improve the online shopping journey.
The predicted salary is between 36000 - 60000 £ per year.
As Digital Trade Executive, you will work with the Senior Digital Trade Optimisation Manager to ensure that the commercial objectives are delivered for the Home, Fabrics & Gifting categories in a timely manner. You will develop a trading strategy that at its heart is focused on providing the best customer experience to deliver online growth.
Key Responsibilities
Site Trading:
- Up-skill the wider business in all aspects of the digital customer journey for the category.
- Produce daily and weekly trade reports and work closely with the Buying, Merchandising and Senior Digital Trade Manager to adjust strategies and activity accordingly.
- Review customer journeys to provide actions on problem journeys and how to optimise with current customer shopping behaviours.
Web Optimisation & Content:
- Continually optimise digital touch points to improve efficiency and ensure customers have a reason to return to the site, working with key stakeholders to ensure a seamless customer journey across all touch points.
- Maintaining website content, products and promotions in a manner that optimises the online customer journey and improves product views and add to bag rates.
- Ensure category initiatives and campaigns are executed across the site to the highest standard.
- Work with the Senior Digital Trade Manager in the development of campaigns, optimising landing pages, search results and the customer journey to maximise sales.
Strategy:
- Work closely with the Liberty London team to ensure the online strategy and calendar is aligned with the Liberty London business strategy.
- Define and effectively communicate the digital category strategy to the wider team to ensure delivery of campaigns are in line with the category strategy.
Cross-team collaboration:
- Work collaboratively to improve processes and communication flows across the wider teams.
- Work closely with the Marketing and Design teams to maximise traffic-driving opportunities.
- Work with the data insights teams to understand the multi-channel customer in detail, producing changes to the trading plan and customer proposition and journey based on this data.
- Manage the overall production process helping the Trade Assistants to prioritise products and brands to be launched on the website in the most efficient and timely manner possible.
Third party tooling:
- Collaborate with third-party vendor Bazaarvoice to manage and optimise customer reviews and user-generated content (UGC) across the website, enhancing social proof and customer engagement.
- Drive continuous site optimisation through ongoing A/B testing using third-party tools like Dynamic Yield; proactively identify and implement new opportunities to improve user experience and conversion rates.
- Analyse customer journeys and site behaviour using ContentSquare to identify pain points and opportunities, providing actionable recommendations for site improvements.
Knowledge, Skills and Abilities
- Ability to forge and build key internal relationships. (With divisional buyers and other key business stakeholders)
- Strict time management. (Ensuring key launches are within agreed launch dates and in line with store where necessary.)
- Maintaining product quality on the site. (Image, copy, pricing, attributes)
Competencies
- Focus on Improvement: Customer Focus
- Focus on Improvement: Commercial Thinking
- Focus on Improvement: Drive for Excellence
- Your Impact on Others: Working with Others
- Your Impact on Others: Communication
- ·Making Things Happen: Prioritisation & working on own initiative
Platform & Tooling Knowledge – preferred but not required
- Salesforce
- Google Analytics
- Pyramid BI
- ContentSquare
- Dynamic Yield
Digital Trade Executive employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Trade Executive
✨Tip Number 1
Familiarise yourself with the key tools mentioned in the job description, such as Google Analytics and ContentSquare. Understanding how to analyse customer journeys and site behaviour will give you a significant edge during interviews.
✨Tip Number 2
Showcase your ability to collaborate across teams by preparing examples of past experiences where you worked with marketing or design teams. Highlighting your teamwork skills can demonstrate your fit for the role.
✨Tip Number 3
Research the latest trends in digital trading and e-commerce, particularly in the Home, Fabrics & Gifting categories. Being knowledgeable about current market trends will help you discuss strategies effectively during your interview.
✨Tip Number 4
Prepare to discuss how you would optimise the customer journey based on data insights. Think of specific examples where you've improved user experience or conversion rates, as this aligns closely with the responsibilities of the role.
We think you need these skills to ace Digital Trade Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the responsibilities of a Digital Trade Executive. Focus on your ability to optimise customer journeys, manage digital content, and collaborate across teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital trading and how your background makes you a great fit for the role. Mention specific examples of how you've improved customer experiences or driven online growth in previous positions.
Showcase Analytical Skills: Since the role involves analysing customer journeys and site behaviour, emphasise any experience you have with data analysis tools like Google Analytics or ContentSquare. Provide examples of how you've used data to inform decisions.
Highlight Collaboration Experience: The job requires working closely with various teams. Share instances where you've successfully collaborated with marketing, design, or data insights teams to achieve common goals, showcasing your teamwork and communication skills.
How to prepare for a job interview at Liberty.
✨Understand the Digital Customer Journey
Familiarise yourself with the digital customer journey, especially in the context of Home, Fabrics & Gifting categories. Be prepared to discuss how you would enhance this journey and provide examples of strategies you've used in the past.
✨Showcase Your Analytical Skills
Since the role involves analysing customer journeys and site behaviour, be ready to demonstrate your analytical skills. Discuss any experience you have with tools like Google Analytics or ContentSquare, and how you've used data to drive decisions.
✨Emphasise Collaboration Experience
This position requires cross-team collaboration, so highlight your experience working with different teams such as Marketing, Design, and Data Insights. Share specific examples of how you've successfully collaborated to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about potential challenges in digital trading and how you would address them, particularly regarding optimising customer experiences and managing timelines.
