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For Companies At a Glance
- Tasks: Join us as a Digital Trade Executive, optimising online strategies for Home, Fabrics & Gifting categories.
- Company: Be part of a dynamic team at Liberty London, a renowned brand known for its unique offerings.
- Benefits: Enjoy flexible working options, a vibrant culture, and opportunities for personal growth.
- Why this job: Make an impact by enhancing customer experiences and driving online growth in a creative environment.
- Qualifications: No specific experience required; just bring your passion for digital marketing and a willingness to learn.
- Other info: Collaborate with diverse teams and utilise cutting-edge tools to shape the future of online retail.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
As Digital Trade Executive, you will work with the Senior Digital Trade Optimisation Manager to ensure that the commercial objectives are delivered for the Home, Fabrics & Gifting categories in a timely manner. You will develop a trading strategy that at its heart is focused on providing the best customer experience to deliver online growth.
Key Responsibilities
Site Trading:
- Up-skill the wider business in all aspects of the digital customer journey for the category.
- Produce daily and weekly trade reports and work closely with the Buying, Merchandising and Senior Digital Trade Manager to adjust strategies and activity accordingly.
- Review customer journeys to provide actions on problem journeys and how to optimise with current customer shopping behaviours.
Web Optimisation & Content:
- Continually optimise digital touch points to improve efficiency and ensure customers have a reason to return to the site, working with key stakeholders to ensure a seamless customer journey across all touch points.
- Maintaining website content, products and promotions in a manner that optimises the online customer journey and improves product views and add to bag rates.
- Ensure category initiatives and campaigns are executed across the site to the highest standard.
- Work with the Senior Digital Trade Manager in the development of campaigns, optimising landing pages, search results and the customer journey to maximise sales.
Strategy:
- Work closely with the Liberty London team to ensure the online strategy and calendar is aligned with the Liberty London business strategy.
- Define and effectively communicate the digital category strategy to the wider team to ensure delivery of campaigns are in line with the category strategy.
Cross-team collaboration:
- Work collaboratively to improve processes and communication flows across the wider teams.
- Work closely with the Marketing and Design teams to maximise traffic-driving opportunities.
- Work with the data insights teams to understand the multi-channel customer in detail, producing changes to the trading plan and customer proposition and journey based on this data.
- Manage the overall production process helping the Trade Assistants to prioritise products and brands to be launched on the website in the most efficient and timely manner possible.
Third party tooling:
- Collaborate with third-party vendor Bazaarvoice to manage and optimise customer reviews and user-generated content (UGC) across the website, enhancing social proof and customer engagement.
- Drive continuous site optimisation through ongoing A/B testing using third-party tools like Dynamic Yield; proactively identify and implement new opportunities to improve user experience and conversion rates.
- Analyse customer journeys and site behaviour using ContentSquare to identify pain points and opportunities, providing actionable recommendations for site improvements.
Knowledge, Skills and Abilities
- Ability to forge and build key internal relationships. (With divisional buyers and other key business stakeholders)
- Strict time management. (Ensuring key launches are within agreed launch dates and in line with store where necessary.)
- Maintaining product quality on the site. (Image, copy, pricing, attributes)
Competencies
- Focus on Improvement: Customer Focus
- Focus on Improvement: Commercial Thinking
- Focus on Improvement: Drive for Excellence
- Your Impact on Others: Working with Others
- Your Impact on Others: Communication
- ·Making Things Happen: Prioritisation & working on own initiative
Platform & Tooling Knowledge – preferred but not required
- Salesforce
- Google Analytics
- Pyramid BI
- ContentSquare
- Dynamic Yield
Digital Trade Executive employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Trade Executive
✨Tip Number 1
Familiarise yourself with the key tools mentioned in the job description, such as Google Analytics and ContentSquare. Understanding how to analyse customer journeys and site behaviour will give you a significant edge during discussions with us.
✨Tip Number 2
Showcase your ability to collaborate across teams by preparing examples of past experiences where you worked with marketing or design teams. This will demonstrate your capability to drive traffic and improve customer experiences, which is crucial for the role.
✨Tip Number 3
Stay updated on current trends in digital trading and e-commerce. Being able to discuss recent developments or case studies during your interview will show us that you're proactive and passionate about the industry.
✨Tip Number 4
Prepare to discuss specific strategies you've implemented in previous roles that improved online sales or customer engagement. Highlighting your experience with A/B testing and optimisation will resonate well with our focus on continuous improvement.
We think you need these skills to ace Digital Trade Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Digital Trade Executive role. Focus on your ability to optimise customer journeys, manage digital content, and collaborate across teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital trading and your understanding of the customer experience. Mention specific examples of how you've successfully improved online growth or optimised digital touchpoints in previous roles.
Highlight Relevant Tools and Platforms: If you have experience with tools like Google Analytics, ContentSquare, or Dynamic Yield, be sure to mention these in your application. Demonstrating familiarity with these platforms can set you apart from other candidates.
Showcase Collaboration Skills: Emphasise your ability to work collaboratively with various teams, such as Marketing and Design. Provide examples of how you've successfully communicated and executed strategies that required cross-team collaboration.
How to prepare for a job interview at Liberty.
✨Understand the Digital Customer Journey
Make sure you have a solid grasp of the digital customer journey, especially in relation to the Home, Fabrics & Gifting categories. Be prepared to discuss how you would optimise this journey and improve customer experiences based on current shopping behaviours.
✨Showcase Your Analytical Skills
Since the role involves analysing customer journeys and site behaviour, be ready to demonstrate your analytical skills. Bring examples of how you've used data insights to inform trading strategies or improve online performance in previous roles.
✨Highlight Collaboration Experience
This position requires cross-team collaboration, so share specific examples of how you've worked with different teams, such as Marketing or Design, to achieve common goals. Emphasise your ability to communicate effectively and build relationships.
✨Familiarise Yourself with Relevant Tools
While not mandatory, having knowledge of tools like Salesforce, Google Analytics, and ContentSquare can set you apart. If you have experience with A/B testing or third-party tools, be sure to mention it during the interview.
