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For Companies At a Glance
- Tasks: Lead site optimisation experiments and collaborate with teams to enhance digital products.
- Company: Join a dynamic Digital Trade team focused on improving customer experiences online.
- Benefits: Enjoy training opportunities, remote work flexibility, and access to cutting-edge tools.
- Why this job: Make a real impact on digital strategies while developing your skills in a supportive environment.
- Qualifications: Experience with Google Analytics, Power BI, and a background in web trade/merchandising is essential.
- Other info: This is a maternity cover role, offering a chance to step into a key position.
The predicted salary is between 36000 - 60000 £ per year.
The Digital Optimisation Manager will be responsible for leading site-optimisation focused experimentation within the Digital Trade team. They will utilise existing tooling and be the focal point for Trade team recommendations for digital product improvements. Responsible for understanding customer journeys and performance of our website and sharing data and insights with all internal stakeholders. They are expected to analyse the site experience from both a category-agnostic and category-specific viewpoint. They are expected to collaborate closely with the Category Trade Managers to translate these insights into practical site optimisation activities in conformance with our digital strategy.
Key responsibilities
Site Optimisation & Experimentation
- Lead the work to determine and action category-agnostic site optimisation improvements (e.g. search optimisation through Algolia)
- Collaborate with the Category Managers to determine category-specific site optimisation activities, challenging category discrepancies without a clearly understood purpose
- Provide project management for trade-led initiatives
- Lead site optimisation focused experimentation activity
- Work with category managers to collate experiment ideas into a single prioritised backlog
- Manage the experiments through their lifecycle ensuring they are setup correctly and the results analysed in a standardised manner
Training & Support
- Continued training and development for our key trading tools: Algolia, ContentSquare Dynamic Yield, Pyramid BI, Power BI
- Ensure we are getting maximum value from existing optimisation, and analytical tools.
Data & Research
- Use data and analytics to understand site performance and our customer’s behaviour and share insights with relevant teams
- Understand internal and external benchmarks to identify risks and opportunities
- Provide regular site mappings and updates in ContentSquare for internal stakeholders.
- Collaborate with relevant 3rd parties or internal IT and Analytics teams to request enhancements to our data & tooling capability or request specific research and insights
- Provide insights to support the Product/UX teams when investigating new experiences
Product development
- Contribute to data led business cases, presenting back to internal stakeholders for backlog consideration
- Use insights to recommend new experiments or digital product improvements to the Digital Product/UX teams
- Collate Trade team recommendations for new experiments or digital product improvements and be the main contact point for the Product/UX teams
Knowledge, skills & abilities
- Google Analytics
- Power BI Analytics
- Contentsquare
- Dynamic Yield
- Algolia
- Web trade/merchandising background
- Detail oriented
- Qualitative and quantitative research
- Understanding of multivariate/split testing
- Project management
Digital Optimisation Manager - Maternity Cover employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Optimisation Manager - Maternity Cover
✨Tip Number 1
Familiarise yourself with the key tools mentioned in the job description, such as Google Analytics, Power BI, and Algolia. Having hands-on experience or even completing online courses on these platforms can give you a significant edge during discussions with our team.
✨Tip Number 2
Understand the importance of customer journeys and how they impact site performance. Be prepared to discuss specific examples of how you've used data to improve user experiences in previous roles, as this will demonstrate your analytical skills and understanding of digital optimisation.
✨Tip Number 3
Showcase your project management skills by preparing examples of how you've successfully led optimisation projects in the past. Highlight your ability to collaborate with different teams, as this role requires close work with Category Trade Managers and other stakeholders.
✨Tip Number 4
Stay updated on the latest trends in digital optimisation and experimentation. Being knowledgeable about current best practices and emerging technologies will not only impress us but also show your commitment to continuous learning in this fast-paced field.
We think you need these skills to ace Digital Optimisation Manager - Maternity Cover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital optimisation and project management. Emphasise your familiarity with tools like Google Analytics, Power BI, and Algolia, as well as any experience you have with site experimentation.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about digital optimisation and how your skills align with the responsibilities of the role. Mention specific examples of past projects where you've successfully improved site performance or customer journeys.
Showcase Analytical Skills: Demonstrate your analytical abilities by including examples of how you've used data to drive decisions in previous roles. Discuss any experience you have with qualitative and quantitative research, and how it has informed your work.
Highlight Collaboration Experience: Since the role involves working closely with Category Trade Managers and other teams, be sure to mention any collaborative projects you've been part of. Describe how you effectively communicated insights and recommendations to stakeholders.
How to prepare for a job interview at Liberty.
✨Know Your Tools
Familiarise yourself with the key tools mentioned in the job description, such as Google Analytics, Power BI, and Algolia. Be prepared to discuss how you've used these tools in past roles to drive site optimisation and improve customer journeys.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to inform decisions in previous positions. Highlight your experience with both qualitative and quantitative research, and be ready to explain how you would apply these skills to analyse site performance and customer behaviour.
✨Collaboration is Key
Emphasise your ability to work closely with cross-functional teams, particularly Category Managers. Share specific instances where you've successfully collaborated to translate insights into actionable site optimisation activities.
✨Project Management Experience
Discuss your project management skills and provide examples of how you've managed experiments or initiatives from start to finish. Highlight your ability to prioritise tasks and ensure that results are analysed systematically.
