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For Companies At a Glance
- Tasks: Lead site optimisation experiments and collaborate with teams to enhance digital products.
- Company: Join a dynamic Digital Trade team focused on improving customer journeys and website performance.
- Benefits: Enjoy flexible working options, ongoing training, and access to cutting-edge tools.
- Why this job: Be part of a culture that values data-driven decisions and innovative digital solutions.
- Qualifications: Experience with Google Analytics, Power BI, and a background in web trade/merchandising is essential.
- Other info: This is a maternity cover role, offering a unique opportunity to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
The Digital Optimisation Manager will be responsible for leading site-optimisation focused experimentation within the Digital Trade team. They will utilise existing tooling and be the focal point for Trade team recommendations for digital product improvements. Responsible for understanding customer journeys and performance of our website and sharing data and insights with all internal stakeholders. They are expected to analyse the site experience from both a category-agnostic and category-specific viewpoint. They are expected to collaborate closely with the Category Trade Managers to translate these insights into practical site optimisation activities in conformance with our digital strategy.
Key responsibilities
Site Optimisation & Experimentation
- Lead the work to determine and action category-agnostic site optimisation improvements (e.g. search optimisation through Algolia)
- Collaborate with the Category Managers to determine category-specific site optimisation activities, challenging category discrepancies without a clearly understood purpose
- Provide project management for trade-led initiatives
- Lead site optimisation focused experimentation activity
- Work with category managers to collate experiment ideas into a single prioritised backlog
- Manage the experiments through their lifecycle ensuring they are setup correctly and the results analysed in a standardised manner
Training & Support
- Continued training and development for our key trading tools: Algolia, ContentSquare Dynamic Yield, Pyramid BI, Power BI
- Ensure we are getting maximum value from existing optimisation, and analytical tools.
Data & Research
- Use data and analytics to understand site performance and our customer’s behaviour and share insights with relevant teams
- Understand internal and external benchmarks to identify risks and opportunities
- Provide regular site mappings and updates in ContentSquare for internal stakeholders.
- Collaborate with relevant 3rd parties or internal IT and Analytics teams to request enhancements to our data & tooling capability or request specific research and insights
- Provide insights to support the Product/UX teams when investigating new experiences
Product development
- Contribute to data led business cases, presenting back to internal stakeholders for backlog consideration
- Use insights to recommend new experiments or digital product improvements to the Digital Product/UX teams
- Collate Trade team recommendations for new experiments or digital product improvements and be the main contact point for the Product/UX teams
Knowledge, skills & abilities
- Google Analytics
- Power BI Analytics
- Contentsquare
- Dynamic Yield
- Algolia
- Web trade/merchandising background
- Detail oriented
- Qualitative and quantitative research
- Understanding of multivariate/split testing
- Project management
Digital Optimisation Manager - Maternity Cover employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Optimisation Manager - Maternity Cover
✨Tip Number 1
Familiarise yourself with the key tools mentioned in the job description, such as Google Analytics, Power BI, and ContentSquare. Having hands-on experience or even a basic understanding of these platforms will give you an edge during discussions with our team.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive site optimisation in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact on digital performance.
✨Tip Number 3
Understand the importance of collaboration in this role. Think of ways you can illustrate your experience working with cross-functional teams, especially in project management and how you’ve successfully translated insights into actionable strategies.
✨Tip Number 4
Stay updated on the latest trends in digital optimisation and experimentation. Being able to discuss recent developments or case studies in the field will show your passion and commitment to driving improvements in our digital strategy.
We think you need these skills to ace Digital Optimisation Manager - Maternity Cover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital optimisation and project management. Emphasise your familiarity with tools like Google Analytics, Power BI, and Algolia, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of customer journeys and site performance analysis. Mention specific examples of how you've successfully led site optimisation projects or experiments in the past.
Showcase Analytical Skills: Include examples of how you've used data and analytics to drive decisions in previous roles. Highlight any experience you have with qualitative and quantitative research, as well as your ability to present insights to stakeholders.
Highlight Collaboration Experience: Since the role requires close collaboration with Category Trade Managers and other teams, mention instances where you've worked effectively in a team setting. This could include cross-departmental projects or initiatives that required stakeholder engagement.
How to prepare for a job interview at Liberty.
✨Know Your Tools
Familiarise yourself with the key tools mentioned in the job description, such as Google Analytics, Power BI, and Algolia. Be prepared to discuss how you've used these tools in previous roles to drive site optimisation and improve customer journeys.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to inform decisions in past projects. Highlight your experience with both qualitative and quantitative research, and be ready to explain how you analyse site performance and customer behaviour.
✨Collaboration is Key
Emphasise your ability to work closely with cross-functional teams, especially Category Managers. Share specific instances where you've successfully collaborated to translate insights into actionable site optimisation activities.
✨Project Management Experience
Discuss your project management skills and how you've managed experiments or initiatives in the past. Be ready to outline your approach to prioritising tasks and ensuring that projects are executed effectively and analysed thoroughly.
