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- Tasks: Lead site optimisation experiments and collaborate with teams to enhance digital products.
- Company: Join a dynamic Digital Trade team focused on improving customer experiences online.
- Benefits: Enjoy training opportunities, remote work flexibility, and access to cutting-edge tools.
- Why this job: Make a real impact on digital strategies while developing your skills in a supportive environment.
- Qualifications: Experience with Google Analytics, Power BI, and a background in web trade/merchandising is essential.
- Other info: This is a maternity cover role, perfect for those looking to gain valuable experience.
The predicted salary is between 36000 - 60000 £ per year.
Digital Optimisation Manager – Maternity Cover
Digital Optimisation Manager – Maternity Cover
Direct message the job poster from Liberty.
The Digital Optimisation Manager will be responsible for leading site-optimisation focused experimentation within the Digital Trade team. They will utilise existing tooling and be the focal point for Trade team recommendations for digital product improvements. Responsible for understanding customer journeys and performance of our website and sharing data and insights with all internal stakeholders. They are expected to analyse the site experience from both a category-agnostic and category-specific viewpoint. They are expected to collaborate closely with the Category Trade Managers to translate these insights into practical site optimisation activities in conformance with our digital strategy.
Key responsibilities
- Lead the work to determine and action category-agnostic site optimisation improvements (e.g. search optimisation through Algolia)
- Collaborate with the Category Managers to determine category-specific site optimisation activities, challenging category discrepancies without a clearly understood purpose
- Provide project management for trade-led initiatives
- Lead site optimisation focused experimentation activity
- Work with category managers to collate experiment ideas into a single prioritised backlog
- Manage the experiments through their lifecycle ensuring they are setup correctly and the results analysed in a standardised manner
Training & Support
- Continued training and development for our key trading tools: Algolia, ContentSquare Dynamic Yield, Pyramid BI, Power BI
- Ensure we are getting maximum value from existing optimisation, and analytical tools.
Data & Research
- Use data and analytics to understand site performance and our customer’s behaviour and share insights with relevant teams
- Understand internal and external benchmarks to identify risks and opportunities
- Provide regular site mappings and updates in ContentSquare for internal stakeholders.
- Collaborate with relevant 3rd parties or internal IT and Analytics teams to request enhancements to our data & tooling capability or request specific research and insights
- Provide insights to support the Product/UX teams when investigating new experiences
- Contribute to data led business cases, presenting back to internal stakeholders for backlog consideration
- Use insights to recommend new experiments or digital product improvements to the Digital Product/UX teams
- Collate Trade team recommendations for new experiments or digital product improvements and be the main contact point for the Product/UX teams
Knowledge, skills & abilities
- Google Analytics
- Power BI Analytics
- Contentsquare
- Dynamic Yield
- Detail oriented
- Qualitative and quantitative research
- Understanding of multivariate/split testing
- Project management
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Contract
Job function
-
Job function
Analyst and Marketing
-
Industries
Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry
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Digital Optimisation Manager - Maternity Cover employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Optimisation Manager - Maternity Cover
✨Tip Number 1
Familiarise yourself with the key tools mentioned in the job description, such as Google Analytics and ContentSquare. Having hands-on experience or even a basic understanding of these platforms will help you stand out during discussions.
✨Tip Number 2
Showcase your ability to analyse customer journeys by preparing examples of how you've previously improved site performance. Be ready to discuss specific metrics and outcomes that resulted from your optimisation efforts.
✨Tip Number 3
Network with professionals in the digital optimisation field. Engaging with others who have experience in site experimentation can provide you with insights and tips that could be beneficial during your interview.
✨Tip Number 4
Prepare to discuss your project management skills, especially in relation to managing experiments and collaborating with cross-functional teams. Highlight any relevant experiences where you successfully led projects from conception to analysis.
We think you need these skills to ace Digital Optimisation Manager - Maternity Cover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital optimisation and project management. Emphasise your familiarity with tools like Google Analytics, Power BI, and Algolia, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of customer journeys and site performance analysis. Mention specific examples of how you've successfully led site optimisation projects or experiments in the past.
Showcase Analytical Skills: Provide examples of how you've used data and analytics to drive decisions in previous roles. Highlight any experience you have with qualitative and quantitative research, as well as your ability to present insights to stakeholders.
Highlight Collaboration Experience: Since the role requires close collaboration with Category Trade Managers and other teams, include examples of successful teamwork in your application. Discuss how you've worked with cross-functional teams to achieve common goals.
How to prepare for a job interview at Liberty.
✨Showcase Your Analytical Skills
As a Digital Optimisation Manager, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used tools like Google Analytics or Power BI to drive site improvements in previous roles.
✨Understand Customer Journeys
Make sure you can articulate your understanding of customer journeys and how they impact site performance. Prepare to discuss how you've previously identified pain points and optimised user experiences based on data insights.
✨Collaboration is Key
This role requires close collaboration with Category Trade Managers. Be ready to share examples of how you've successfully worked with cross-functional teams to implement site optimisation strategies and resolve discrepancies.
✨Prepare for Experimentation Discussions
Since the role involves leading site optimisation focused experimentation, think about past experiments you've managed. Be prepared to discuss your approach to setting up experiments, analysing results, and how you prioritised ideas for testing.
