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- Tasks: Manage performance campaigns for Affiliates & Display channels in the UK and US.
- Company: Join Liberty, a rapidly expanding digital team focused on innovative marketing strategies.
- Benefits: Enjoy a full-time role with opportunities for personal development and creative collaboration.
- Why this job: Be part of a dynamic team driving brand growth through data-driven marketing strategies.
- Qualifications: 2-3 years in digital marketing, strong analytical skills, and a passion for creativity.
- Other info: Work closely with various teams to optimise campaigns and enhance brand awareness.
The predicted salary is between 30000 - 42000 £ per year.
Our rapidly expanding Digital team are on the lookout for a highly organised, ambitious and strategic-thinking Digital Marketing Executive to join us and manage our Affiliates & Display channels.
You will be responsible for managing performance campaigns within our UK and US Affiliate network, alongside management of Display activity in the UK, with the help of our agencies. As a highly analytical and motivated individual, you will make data-led and insight-driven decisions, while ensuring brand message and tone-of-voice are maintained. You will have the opportunity to work with internal and external stakeholders, from Creative to Marketing, ensuring campaigns are fully aligned across both offline/online and optimised to drive Liberty London’s strategic vision and commercial goals.
Main Responsibilities
- Developing alongside our media agencies and Digital Marketing Manager, data driven strategies to grow our Affiliate network and drive Display performance
- Planning, Briefing and tracking our Affiliate newsletter, commission and placement strategies
- Collaborating with creative teams in briefing Display banners with objective to drive performance and engagement
- Building and managing influencer and/or content campaigns across our Affiliate channel alongside our internal Influencer and PR teams
- Working alongside the trade, digital design, and content teams to create channel content plans as well as building briefing and feedback loop processes.
- Liaising with our Affiliate partners and our Digital Team to ensure we are sharing learnings across all channels, to build towards a holistic Digital approach
- Work with our Display and Affiliate agencies to optimise performance and set/review targets in line with our Digital budget, as well as managing the agency relationships with the support of the Digital Marketing Manager
- Collaborating with internal teams to support commercial and brand goals
- Support Digital Marketing Manager on forecasting key success KPIs for Affiliate and Display channels and leading on forecasting spend
- Delivering customer insights which will drive critical business decisions
- Delivering weekly and post-campaign analysis using both the media reports and the analytics solutions
- Creating and managing working processes to reduce friction and improve channel efficiencies
- Researching and proposing additional marketing opportunities to grow brand awareness and acquire new customers
- Working with the Web Team to manage marketing tracking-tags and feeds effectively
- Understanding customer data and how to implement into channels to support cross-channel campaigns and activities
- Lead on resolving and monitoring Display feed issues
- Connect where relevant digital activity with in-store journeys to prove opportunity and identify scale
- An understanding across the core channels (Display and Affiliate Networks)
- Strong Excel and Google analytics skills
- High attention to detail and quality of work
- Open to creative thinking and problem solving
- Organised with the ability to work under tight timelines and quick turnarounds
- Ambitious and proactive team member who is constantly asking questions and looking for ways to improve current activities
- You embrace the ever-changing digital landscape
- Confidence in interacting with designers, trade teams, copywriters, marketing teams and project managers and agencies
Personal Traits:
- Passionate about Digital Marketing
- Commercially minded and creatively driven
- Strong verbal and written communication skills
- Excellent organisational and administration skills
- Ability to work under own initiative or under instruction
- Ability to work to deadlines
- Enjoys working as part of a team
- Ability to take feedback and learn
- A demonstrable history of personal development and learning, ensuring that you are aware of the latest trends and advances in digital marketing
- Thinking Big!
Experience:
- Digital Marketing: Minimum 2-3 years
Nice to Have:
- Global Affiliate experience
- Understanding of Display Marketing
- Experience in retail ecommerce
- Experience working with Partnerize Affiliate agency
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Digital Marketing Executive (Affiliates and Display) employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive (Affiliates and Display)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in affiliate and display channels. This will not only help you understand the landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience with affiliate marketing. Engaging with industry experts can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Being able to discuss specific metrics and outcomes will demonstrate your capability to manage performance campaigns effectively.
✨Tip Number 4
Research Liberty's brand and its current digital marketing strategies. Understanding their tone of voice and recent campaigns will allow you to tailor your discussions and show that you're genuinely interested in contributing to their goals.
We think you need these skills to ace Digital Marketing Executive (Affiliates and Display)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in affiliates and display channels. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the affiliate and display landscape. Mention specific achievements and how they align with Liberty's goals.
Showcase Analytical Skills: Since the role requires data-driven decision-making, include examples of how you've used analytics tools like Google Analytics or Excel to drive marketing performance in previous roles.
Highlight Collaboration Experience: Emphasise your ability to work with various teams, such as creative, trade, and digital design. Provide examples of successful collaborations that led to improved campaign outcomes.
How to prepare for a job interview at Liberty.
✨Showcase Your Analytical Skills
As a Digital Marketing Executive, you'll need to demonstrate your ability to make data-driven decisions. Be prepared to discuss specific examples of how you've used analytics tools like Google Analytics to optimise campaigns and improve performance.
✨Understand the Brand's Voice
Familiarise yourself with Liberty's brand message and tone-of-voice. During the interview, highlight how you can maintain this voice across different channels, especially in your previous roles or projects.
✨Prepare for Collaboration Questions
Since the role involves working with various teams, be ready to share experiences where you've successfully collaborated with creative, marketing, or digital design teams. Highlight your communication skills and how you handle feedback.
✨Demonstrate Your Passion for Digital Marketing
Express your enthusiasm for the ever-evolving digital landscape. Discuss any recent trends or innovations in digital marketing that excite you and how you plan to incorporate them into your work.
