Head of Sales

Head of Sales

Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
Liberon

At a Glance

  • Tasks: Lead the sales strategy for V33 and Libéron brands across retail, trade, and e-commerce.
  • Company: Join a successful French family-owned manufacturer with a strong heritage.
  • Benefits: Flexible location, genuine influence on strategy, and long-term progression opportunities.
  • Other info: Opportunity to work with a passionate team and make a real impact.
  • Why this job: Drive growth in a dynamic market with respected premium brands.
  • Qualifications: Proven sales leader with experience in decorative paints, woodcare, or DIY products.

The predicted salary is between 60000 - 80000 £ per year.

Location: England (flexible) | National remit | 1–2 days per month in the South East

Wilson Brook is partnering with V33 Group UK to recruit a Head of Sales to lead the next stage of growth across its V33 and Libéron brands. V33 Group is a successful French family-owned manufacturer of decorative coatings, woodcare and surface renovation products, with established operations across Europe and products sold in more than 30 countries. The UK business combines strong retail relationships, growing e-commerce performance and significant untapped potential within the professional trade market.

The Opportunity

Reporting to the UK Managing Director, you will take ownership of the UK sales strategy across retail, trade and e-commerce. Key responsibilities will include:

  • Leading and developing the UK sales team
  • Managing national and key account relationships
  • Driving new distribution across DIY retail, builders’ merchants and decorator centres
  • Growing revenue and margin across multiple channels
  • Leading commercial negotiations, forecasting and performance management
  • Playing a key role within the UK leadership team

The business has ambitious plans to significantly increase UK turnover, with growth expected through retail expansion, e-commerce and the development of the Libéron trade proposition.

About You

You will be an experienced sales leader with a strong record of delivering growth and managing both internal and external sales teams. Relevant backgrounds may include:

  • Decorative paints and woodcare
  • Surface preparation
  • Decorating tools and sundries
  • Flooring, tiling and adhesives
  • Interior finishing products
  • Sealants and construction chemicals
  • Other building materials & DIY Products

You will bring strong national account experience, exposure to both retail and trade channels, commercial credibility and a hands-on leadership style.

Why Join?

  • Respected premium brands with strong heritage
  • Genuine influence over commercial strategy
  • International backing with UK autonomy
  • Long-term progression opportunity

Location is flexible within England, with national customer travel and occasional visits to the UK head office in New Romney, Kent.

Applications

Please send your CV to

Head of Sales employer: Liberon

V33 Group UK is an exceptional employer, offering a dynamic work environment where you can lead the growth of respected brands in the decorative coatings industry. With a strong focus on employee development and a culture that values innovation and collaboration, you'll have the opportunity to make a significant impact while enjoying the flexibility of a national remit. The company's family-owned ethos ensures a supportive atmosphere, making it an ideal place for ambitious sales leaders looking to advance their careers.

Liberon

Contact Details:

Liberon Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Sales

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Head of Sales at Liberon, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Liberon. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Head of Sales

Sales Leadership
Account Management
Commercial Negotiation
Revenue Growth
E-commerce Strategy
Retail Expansion
Team Development

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Liberon:When writing your cover letter, make sure to tailor your message specifically for Liberon. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Liberon

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Liberon that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Liberon that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Liberon’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.