At a Glance
- Tasks: Architect and evolve marketing automation systems to enhance customer communications.
- Company: Liberis, empowering small businesses with innovative financial solutions.
- Benefits: Flexible hybrid working, collaborative culture, and opportunities for personal growth.
- Other info: Join a dynamic team focused on innovation and collaboration.
- Why this job: Be a key player in transforming customer journeys with cutting-edge technology.
- Qualifications: Technical fluency in marketing automation and data integration skills required.
At Liberis, our mission is to empower small and medium-sized businesses by removing finance as a friction to growth, delivering contextual, embedded financial solutions to support merchants at every stage of their business lifecycle. As a marketing team, our job is to deliver best in class communications and frictionless customer journeys. We are looking for a highly technical Marketing Automation Manager to architect and evolve the systems powering our customer communications.
Sitting at the intersection of marketing, data, and engineering, you won’t be executing daily campaigns. Instead, you will build the underlying data architecture, integrate tools, and design scalable automation logic centred heavily around Braze. If you are a builder who loves connecting systems and structuring data to make personalisation work at scale, this role is for you.
- Serve as the technical owner of our lifecycle marketing infrastructure, acting as the primary architect for our Braze instance.
- Design Data Flows: Architect and maintain reliable, event-driven data flows between Salesforce and Braze.
- Build Automation: Implement complex automation logic using APIs, webhooks, Liquid templating, and dynamic content across email, SMS, and in-product messaging.
- Work with Data: Query customer and event data using SQL to enable accurate segmentation, investigate discrepancies, and structure data for personalisation.
- Bridge the Gap: Translate marketing requirements into technical implementations, collaborating with engineering to build internal tools and eliminate operational bottlenecks.
Strong technical understanding of marketing automation, event-based customer data models, and system integrations (APIs, webhooks, Zapier, Make). Technical Fluency: Comfortable navigating our technical toolkit, which includes JSON, Liquid templating, HTML/CSS, tools like Postman, and basic scripting (JavaScript, Python, or similar). Note: You do not need to be a software engineer, but you must be technically fluent, comfortable owning systems, and able to build solutions independently.
Our hybrid approach: Working together in person helps us move faster, collaborate better, and build a great Liberis culture. Our hybrid working policy requires team members to be in the office at least 3 days a week, but ideally 4 days. At Liberis, we embrace flexibility as a core part of our culture, while also valuing the importance of the time our teams spend together in the office.
Marketing Automation Manager (m/f/d) in London employer: Liberis
At Liberis, we pride ourselves on being an excellent employer that champions innovation and collaboration. Our hybrid working policy fosters a flexible work environment, allowing you to balance your professional and personal life while contributing to impactful data-driven decisions. With a strong focus on employee growth and development, we offer numerous opportunities for advancement in a supportive culture that values your insights and expertise.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager (m/f/d) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Liberis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Liberis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Liberis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Liberis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Manager (m/f/d) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Liberis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Liberis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Liberis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Liberis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Liberis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Liberis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
