Marketing Automation Manager London, United Kingdom

At Liberis, our mission is to empower small and medium-sized businesses by removing finance as a friction to growth, delivering contextual, embedded financial solutions to support merchants at every stage of their business lifecycle.

The team: As a marketing team, our job is to deliver best in class communications and frictionless customer journeys. We think creatively about how to have valuable conversations with our customers and make sure they understand our products. You’ll join a dynamic, fast-paced, and innovative team made up of enthusiastic and experienced marketers. Together, we drive leads and revenue for the business through impactful campaigns targeting both prospects and existing customers.

The role: We are looking for a highly technical Marketing Automation Manager to architect and evolve the systems powering our customer communications. Sitting at the intersection of marketing, data, and engineering, you won’t be executing daily campaigns. Instead, you will build the underlying data architecture, integrate tools, and design scalable automation logic centred heavily around Braze. If you are a builder who loves connecting systems and structuring data to make personalisation work at scale, this role is for you.

Key Responsibilities

• Own the Stack: Serve as the technical owner of our lifecycle marketing infrastructure, acting as the primary architect for our Braze instance.
• Design Data Flows: Architect and maintain reliable, event-driven data flows between Salesforce and Braze.
• Build Automation: Implement complex automation logic using APIs, webhooks, Liquid templating, and dynamic content across email, SMS, and in-product messaging.
• Work with Data: Query customer and event data using SQL to enable accurate segmentation, investigate discrepancies, and structure data for personalisation.
• Bridge the Gap: Translate marketing requirements into technical implementations, collaborating with engineering to build internal tools and eliminate operational bottlenecks.

What we think you'll need

• Deep Braze Expertise: Proven experience owning, architecting, and scaling Braze to its full technical potential.
• Architectural Mindset: Strong technical understanding of marketing automation, event-based customer data models, and system integrations (APIs, webhooks, Zapier, Make).

Note: You do not need to be a software engineer, but you must be technically fluent, comfortable owning systems, and able to build solutions independently.

What happens next? Think this sounds like the right next move for you? Or if you’re not completely confident that you fit our exact criteria, apply anyway and we can arrange a call to see if the role is fit for you. Humility is a wonderful thing, and we are interested in hearing about what you can add to Liberis!

Our hybrid approach: Working together in person helps us move faster, collaborate better, and build a great Liberis culture. Our hybrid working policy requires team members to be in the office at least 3 days a week, but ideally 4 days. At Liberis, we embrace flexibility as a core part of our culture, while also valuing the importance of the time our teams spend together in the office.