At a Glance
- Tasks: Drive sales and marketing for exciting events, maximising revenue opportunities.
- Company: Join the Liberal Democrats and be part of a dynamic team in Central London.
- Benefits: Competitive salary, hybrid working, and a chance to make a difference.
- Other info: Opportunity for career growth in a supportive and innovative environment.
- Why this job: Shape the future of events while promoting liberal values and engaging with diverse stakeholders.
- Qualifications: 3+ years in event management, strong negotiation skills, and a passion for politics.
The predicted salary is between 38000 - 43800 £ per year.
Responsible to: Head of Conferences & Events
Salary: £38,000 to £43,800 per annum
Hours: Full-time, 37.5 hours per week
Location: Hybrid – LDHQ, Central London & WFH – plus travel for the Federal Conferences in the UK
Purpose of job
Responsibility for sales across all revenue streams – sponsorship, exhibition, fringe events and advertising for the two Federal Conferences. Additionally, responsible for the overall marketing strategy across the commercial opportunities as well as the membership.
Key Responsibilities
- Sourcing, negotiating and contracting all fringe space for the Party’s two annual federal conferences to maximise fringe revenue potential at each venue.
- Setting up price structures for each space.
- Working with the conference venue and shell scheme contractor to draw up floorplans which will maximise exhibition revenue potential at each venue.
- Responsible for securing exhibition bookings for the Party’s two annual federal conferences, through both commercial and charity organisations.
- Identifying sponsorship and branding opportunities available at each conference then packaging, pricing, marketing and selling accordingly.
- Responsible for all advertising opportunities available through the Party’s conference publications.
- Maintaining existing client base to secure repeat business year on year, and identifying, targeting and developing new business via email, over the phone and through face to face meetings.
- Lead contact for all exhibitors and sponsors throughout the year. Responsible for all invoicing, and ensuring clients have all information they need on time.
- Keeping abreast of political and market changes and tailoring services and products to existing and potential exhibitors and sponsors accordingly.
- Produce all commercial marketing materials. Responsible for collating all required documentation and information from clients in the lead up to conference (health and safety forms, client registration, etc.).
- Ensuring compliance with health and safety legislation in the exhibition hall and at all sponsored events.
- Onsite at conference: the main point of contact for all clients and contractors during set up, running and breakdown of conference. Ensure the smooth running of the exhibition hall, VIP lounge and sponsored activities. Work with the volunteer team to ensure fringe events run smoothly and all commercial clients get the most out of conference. Maximise on-site opportunities to secure repeat business and new leads.
- Attending venue site visits as needed and client meetings onsite at the venues as required.
- Working closely with the Fundraising Department to share contacts, cross-sell and maximise revenues in both departments.
- Responsible for the commercial section of the conference website. Ensure the website is up to date and marketing the commercial benefits of conference effectively.
- Attending all Conference & Communications Committee meetings – ensuring calendar invites, agendas and minutes are distributed in a timely manner and aiding with information requests when required.
- From time to time, any other duties to support the efforts of the Conference team and the Party as appropriate.
PERSON SPECIFICATION
We are looking for a highly organised, highly-motivated and confident individual with a track record of delivering to organisational targets. They will have creative flair and the ability to think outside the box. This position would suit a tenacious negotiator with the drive to exceed expectations.
Essential Skills and Experience
- At least 3 years’ experience in a similar role.
- Proven track record of event income generation through multiple streams.
- Outstanding stakeholder management – managing relationships across all levels.
- Sympathy with the aims and values of the Liberal Democrats.
All applicants must have the unrestricted, legal right to live and work in the UK. We are currently unable to offer visa sponsorship for this role. Applicants are encouraged to inform us if any reasonable adjustments are needed at any point in the recruitment process.
Commercial Manager (Liberal Democrats) in London employer: Liberal Democrats
As a Commercial Manager with the Liberal Democrats, you will thrive in a dynamic and inclusive work environment that values creativity and collaboration. With a competitive salary and the flexibility of hybrid working in Central London, you will have ample opportunities for professional growth while contributing to meaningful political events. Join a passionate team dedicated to making a difference, where your skills in negotiation and stakeholder management will be recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager (Liberal Democrats) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Liberal Democrats and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Liberal Democrats are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Liberal Democrats on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Liberal Democrats. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Manager (Liberal Democrats) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Liberal Democrats. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Liberal Democrats:Show us that you’ve done your homework! In your application, briefly mention what you admire about Liberal Democrats’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Liberal Democrats
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Liberal Democrats will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Liberal Democrats, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
