At a Glance
- Tasks: Drive sales and marketing for exciting conferences, maximising revenue across various streams.
- Company: Join a dynamic team within the Liberal Democrats, promoting equity and inclusion.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Thriving workplace culture that values diversity and creativity.
- Why this job: Be at the forefront of impactful events while developing your negotiation and marketing skills.
- Qualifications: 3+ years in event management with a knack for stakeholder engagement.
The predicted salary is between 38000 - 43800 £ per year.
Responsible to: Head of Conferences & Events
Salary: £38,000 to £43,800 per annum
Hours: Full-time, 37.5 hours per week
Location: Hybrid - LDHQ, Central London & WFH - plus travel for the Federal Conferences in the UK
Purpose of job: Responsibility for sales across all revenue streams – sponsorship, exhibition, fringe events and advertising for the two Federal Conferences. Additionally, responsible for the overall marketing strategy across the commercial opportunities as well as the membership.
Key Responsibilities
- Sourcing, negotiating and contracting all fringe space for the Party’s two annual federal conferences to maximise fringe revenue potential at each venue.
- Setting up price structures for each space.
- Working with the conference venue and shell scheme contractor to draw up floorplans which will maximise exhibition revenue potential at each venue.
- Responsible for securing exhibition bookings for the Party’s two annual federal conferences, through both commercial and charity organisations.
- Identifying sponsorship and branding opportunities available at each conference then packaging, pricing, marketing and selling accordingly.
- Responsible for all advertising opportunities available through the Party’s conference publications.
- Maintaining existing client base to secure repeat business year on year, and identifying, targeting and developing new business via email, over the phone and through face to face meetings.
- Lead contact for all exhibitors and sponsors throughout the year.
- Responsible for all invoicing, and ensuring clients have all information they need on time.
- Keeping abreast of political and market changes and tailoring services and products to existing and potential exhibitors and sponsors accordingly.
- Produce all commercial marketing materials.
- Responsible for collating all required documentation and information from clients in the lead up to conference (health and safety forms, client registration, etc.).
- Ensuring compliance with health and safety legislation in the exhibition hall and at all sponsored events.
- Onsite at conference: the main point of contact for all clients and contractors during set up, running and breakdown of conference.
- Ensure the smooth running of the exhibition hall, VIP lounge and sponsored activities.
- Work with the volunteer team to ensure fringe events run smoothly and all commercial clients get the most out of conference.
- Maximise on-site opportunities to secure repeat business and new leads.
- Attending venue site visits as needed and client meetings onsite at the venues as required.
- Working closely with the Fundraising Department to share contacts, cross-sell and maximise revenues in both departments.
- Responsible for the commercial section of the conference website.
- Ensure the website is up to date and marketing the commercial benefits of conference effectively.
- Attending all Conference & Communications Committee meetings - ensuring calendar invites, agendas and minutes are distributed in a timely manner and aiding with information requests when required.
- From time to time, any other duties to support the efforts of the Conference team and the Party as appropriate.
PERSON SPECIFICATION
We are looking for a highly organised, highly-motivated and confident individual with a track record of delivering to organisational targets. They will have creative flair and the ability to think outside the box. This position would suit a tenacious negotiator with the drive to exceed expectations.
Essential Skills and Experience
- At least 3 years’ experience in a similar role.
- Proven track record of event income generation through multiple streams.
- Outstanding stakeholder management – managing relationships across all levels.
- Sympathy with the aims and values of the Liberal Democrats.
The Party believes it is essential to foster equity, equality, diversity, and inclusion within our workforce. We want our employees to thrive in an environment where everyone is welcome and supported to achieve their potential. It is important to celebrate what makes us unique and to feel valued, appreciated, and free to be who you are.
Commercial Manager employer: Liberal Democrats
As a Commercial Manager at our Central London headquarters, you will thrive in a dynamic and inclusive work environment that champions creativity and collaboration. We offer competitive salaries, flexible hybrid working arrangements, and ample opportunities for professional growth, ensuring you can make a meaningful impact while enjoying a supportive culture that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand their mission and how your skills can contribute to their goals. This will help you stand out as someone who’s genuinely interested in the role and not just another candidate.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the job description. Highlight your achievements in sales and event management, and don’t forget to showcase your creative flair and negotiation skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. So, don’t hesitate – get your application in and show us what you’ve got!
We think you need these skills to ace Commercial Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your event income generation experience and stakeholder management skills to show us you’re the right fit for the role.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you’re passionate about this position and how your background aligns with our values. Don’t forget to mention any creative strategies you've used in past roles that could benefit our conferences!
Showcase Your Achievements:When detailing your experience, focus on specific achievements rather than just duties. Use numbers and examples to illustrate how you’ve exceeded targets or successfully managed relationships in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding the hiring process!
How to prepare for a job interview at Liberal Democrats
✨Know Your Numbers
As a Commercial Manager, you'll be expected to have a solid grasp of revenue generation. Brush up on your past achievements in sales and income generation. Be ready to discuss specific figures and how you achieved them, as this will demonstrate your capability to meet organisational targets.
✨Showcase Your Negotiation Skills
Negotiation is key in this role, so prepare examples of successful negotiations you've led. Think about times when you secured sponsorships or contracts that exceeded expectations. Highlight your strategies and the outcomes to show your tenacity and creativity.
✨Understand the Market
Stay updated on political and market changes relevant to the conferences. Research recent trends in event marketing and sponsorship opportunities. This knowledge will not only impress your interviewers but also show that you're proactive and can tailor services effectively.
✨Engage with Stakeholders
Demonstrate your outstanding stakeholder management skills by preparing to discuss how you've built and maintained relationships in previous roles. Share specific examples of how you’ve collaborated with different teams or clients to achieve common goals, showcasing your ability to work across all levels.
