(Liberal Democrats) Commercial Relationship Manager in City of Westminster

Responsible to: Head of Conferences & Events

Salary: £43,800 per annum

Hours: Full-time, 37.5 hours per week

Location: Hybrid - LDHQ, Central London & WFH - plus travel for the Federal Conferences in the UK

Purpose of job

To maximise commercial revenue across the Liberal Democrats’ two annual federal conferences by managing incoming sales enquiries, developing client relationships and growing income from exhibitions, fringe events, sponsorship, branding and advertising.

They will manage the commercial sales process from initial enquiry through to booking and delivery, maximise opportunities for additional sales and repeat business, and identify new opportunities to grow revenue.

The successful candidate will be commercially driven, responsive, persuasive and highly organised. They will demonstrate initiative, creativity and a strong sense of ownership, with the ability to maximise revenue opportunities while delivering excellent client service.

Key Responsibilities

Commercial Sales and Revenue Generation

• Manage incoming enquiries, convert opportunities into confirmed bookings, and maximise revenue.
• Develop pricing structures and commercial packages for exhibition space, fringe events, sponsorship, branding, and advertising, including researching competitors' rates.
• Identify opportunities to increase client spend through cross-selling and additional products.
• Follow up outstanding enquiries and undertake targeted business development to attract new clients and re-engage previous clients.
• Monitor sales performance and identify opportunities to improve revenue, conversion rates and client retention.
• Ensure all sponsorship is compliant with Electoral Commission regulations

Client Relationship Management

• Build and maintain strong relationships with commercial and charitable clients to secure repeat bookings and year-on-year growth.
• Act as the primary point of contact for clients year-round, providing responsive, professional service.
• Understand client needs, negotiate agreements and recommend suitable commercial opportunities.
• Follow up after conferences to gather feedback, strengthen relationships and secure future business.

Marketing and Commercial Development

• Develop and deliver the marketing strategy for commercial opportunities.
• Produce commercial marketing materials, proposals, sponsorship packages and rate cards.
• Manage the commercial section of the conference website, ensuring information is accurate and up to date.
• Identify new products and income streams, and keep abreast of political developments, compliance, market trends, and client needs.
• Provide input into the marketing strategy to the membership and other attendees.

Conference Planning and Delivery

• Work with venues and the shell scheme contractor to develop exhibition floorplans that maximise revenue and enhance the exhibitor experience.
• Manage bookings, invoicing and client documentation, ensuring information and deadlines are communicated clearly.
• Coordinate commercial arrangements with venues, contractors, suppliers and internal teams.
• Act as the main point of contact for commercial clients and contractors onsite, overseeing the smooth running of the exhibition hall, VIP lounge and sponsored activities, including fringe events, to ensure agreed commercial benefits are delivered.
• Work with the volunteer team and conference colleagues to support fringe events.
• Ensure commercial activities comply with applicable health and safety legislation and relevant venue and Party procedures.
• Attend venue site visits and client meetings as required.

Internal Collaboration

• Work closely with the Fundraising Department and PAU to share contacts, cross-sell and maximise income.
• Attend Conference & Communications Committee meetings, coordinate agendas, invitations and minutes and provide information when requested.
• Undertake other appropriate duties to support the Conference team and the wider Party.

Person Specification

We are looking for a highly organised, motivated and commercially minded individual with a proven ability to convert opportunities into sales, develop client relationships and deliver against commercial targets.

The successful candidate will be an excellent communicator and negotiator, able to respond effectively to incoming enquiries, understand client needs and identify opportunities to maximise revenue. They will combine commercial judgement and creative thinking with a proactive, results-driven approach, taking ownership of the sales process while maintaining high standards of client service.

They will be comfortable managing multiple priorities, working collaboratively with colleagues and external partners, and balancing commercial objectives with the practical requirements of conference planning and delivery.

Essential Skills and Experience

• At least five years’ relevant experience in commercial sales, account management, client relationship management or a similar role.
• Proven ability to convert enquiries into sales, generate revenue and secure repeat business.
• Strong commercial awareness, including pricing, negotiation and identifying opportunities to grow client spend.
• Excellent written and verbal communication and relationship-building skills.
• Strong organisational skills, attention to detail and the ability to manage multiple priorities.
• A proactive approach to problem-solving, client service and targeted business development.
• Good IT skills and the ability to maintain accurate client records and commercial information.
• Ability to work independently and collaboratively with colleagues and external stakeholders.
• Sympathy with the aims and values of the Liberal Democrats.

Desirable Skills and Experience

• Experience in conferences, exhibitions, sponsorship, advertising or live events.
• Experience developing commercial packages, pricing structures and marketing materials.
• Experience managing exhibition contractors, venues or event suppliers.

The Party believes it is essential to foster equity, equality, diversity and inclusion within our workforce. We want our employees to thrive in an environment where everyone is welcome and supported to achieve their potential. It is important to celebrate what makes us unique and to ensure that you feel valued, appreciated and free to be who you are.

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