Competitive Basic Salary + Commission
About Liang & Eimil
Liang & Eimil is a British luxury furniture, lighting and accessories brand offering distinctive contemporary designs to interior designers, architects, property developers, hospitality businesses and premium furniture retailers.
With an established UK trade customer base and an expanding international presence, we are entering an exciting period of growth, supported by continued investment in new product development and market expansion.
We are looking for an experienced, ambitious and commercially driven Senior Sales Executive to join our team and take an active role in growing our trade business.
The Role
Senior Sales Executive – Trade & Interiors
Liang & Eimil | Enfield, North London | Permanent, Full-Time
This is a proactive, hands-on B2B sales position combining new business development, client relationship management and project sales.
We are looking for someone who is confident approaching prospective customers, enjoys building relationships and takes ownership of opportunities from initial contact through to confirmed orders.
The role combines approximately 40% client-facing activities, including external customer visits and showroom appointments, with 60% office-based sales activities, including prospecting, quotations, customer communications and project follow-ups.
This is an individual contributor position, with no direct reports.
Key Responsibilities
New Business Development
- Proactively identify and approach interior designers, architects, hospitality businesses, property developers and premium furniture retailers.
- Generate new sales opportunities through outbound calls, personalised emails, networking, referrals and face-to-face meetings.
- Arrange and conduct introductory meetings, showroom presentations and client visits.
- Convert prospective customers into active trade accounts.
- Build and maintain a healthy sales pipeline.
Client Visits & Showroom Appointments
- Spend approximately 40% of working time meeting prospective and existing customers.
- Organise and conduct appointments at our showroom and customers' premises.
- Present our collections, materials, finishes and product capabilities professionally.
- Understand customers' current and upcoming projects and identify suitable product opportunities.
- Develop relationships with key decision-makers and purchasing teams.
Sales Conversion & Project Follow-Up
- Manage sales opportunities from initial enquiry and quotation through to confirmed order.
- Actively follow up on outstanding quotations, specifications and ongoing projects.
- Maintain regular communication with customers to progress opportunities and improve conversion rates.
- Identify and resolve commercial obstacles that may prevent orders from being placed.
- Coordinate with internal sales support and operations teams to ensure a smooth customer experience.
Existing Account Development
- Develop relationships with existing trade customers to increase purchasing frequency and revenue.
- Proactively reactivate dormant and underperforming accounts.
- Identify new projects, cross-selling opportunities and potential repeat business.
- Build sustainable, long-term relationships with customers.
Sales Performance & Accountability
- Take ownership of individual sales targets and contribute directly to company revenue growth.
- Maintain accurate and up-to-date customer records, sales opportunities and follow-up activities in HubSpot CRM.
- Provide regular sales pipeline updates and forecasts.
- Monitor individual performance against agreed sales KPIs.
- Share customer feedback, market intelligence and competitor insights with management.
About You
Essential Requirements
- At least 3 years' proven experience in B2B sales, preferably in furniture, lighting, interiors or a related design-led industry.
- Demonstrable success in generating new business and achieving sales targets.
- A proactive, self-motivated approach to prospecting and developing sales opportunities.
- Confidence in conducting face-to-face customer meetings and delivering product presentations.
- Strong commercial awareness and negotiation skills.
- Excellent verbal and written communication.
- Strong organisational skills, attention to detail and disciplined follow-through.
- Ability to manage multiple customer relationships, quotations and projects independently.
- Comfortable using CRM systems to manage pipeline activity and sales performance.
- Full UK driving licence and willingness to travel to customer meetings.
Desirable
- Established relationships within the UK interior design, architecture, hospitality or premium furniture retail sectors.
- Experience selling furniture or lighting for residential and commercial projects.
- Experience with HubSpot CRM.
What We Offer
- Competitive basic salary and commission.
- Opportunity to represent a growing British luxury furniture and lighting brand.
- Established trade customer relationships and substantial opportunities for new business.
- A broad and expanding product portfolio.
- Direct involvement in the company's commercial growth.
- Opportunities for professional development and career progression.
- Support from an internal sales and operations team.
We are looking for a proactive salesperson who takes ownership, follows through and delivers results.
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Senior Sales Executive – Trade & Interiors in Enfield employer: Liang&Eimil
Liang & Eimil is an exceptional employer, offering a dynamic work environment in the heart of London where creativity meets professionalism. With a strong focus on employee growth and development, the company provides ample opportunities for career advancement while fostering a collaborative culture that values innovation and teamwork. Employees enjoy the unique advantage of working with premium collections in the luxury interior design sector, making every day both meaningful and rewarding.
