Chemical Marketing Specialist in Cheshire, Winsford

We are working with an established technical company specialising in industrial chemical solutions. They are looking for an experienced Marketing Specialist to lead their marketing strategy, drive inbound lead generation, and coordinate daily with their on-site sales team.

The Role

We are seeking someone to strategically lead marketing for an established small scale business with an established and mature footprint in their market. This role will focus on the upstream Business Development work that leads to high quality sales leads being generated for colleagues. This calls for utilisation of a range of channels for outbound content creation, and working directly to support the sales pipeline.

The following will be key features of the role:

• Campaign & Emarketing Management: You will design and execute multiple targeted campaigns per month. Manage CRM data cleansing/scrubbing, tracking bounces to ensure the database is as accurate as possible, and update prospect records to support telemarketing follow-ups.
• Content & Video Creation: Write multiple technical blogs and whitepapers monthly. Produce and edit high quality video content (including things like testimonials and product explainers) for web and social channels.
• Social Media & Branding: Maintain a consistent online presence by scheduling multiple high-quality LinkedIn posts per week.
• Website / E-Commerce Development: Including activities around updating the company's existing ecommerce platform, to ensure a seamless purchasing process.
• Horizon Scanning: You will have your finger on the pulse of the market, keeping across news and market developments giving an understanding which sectors are optimal for targeting energy onto.
• Systems & Automation: Implement and manage CRM and marketing automation tools, streamline workflows, and utilise AI automation.

Your Background

We are seeking marketing experience, with a proven track record in marketing strategy, social media, and e-marketing campaigns. A record of generating high quality streams of business opportunities for sales colleagues. Experience writing technical whitepapers or blogs, alongside practical skills in visual media fields such as videography and editing software (e.g., Adobe Premiere Pro, CapCut, Adobe Express). Hands-on experience installing, setting up, and managing CRM digital marketing software and automated workflows. Degree qualified with a natural curiosity and willingness to learn the technical aspects of the chemical industry. A degree or A-levels in Science, Chemistry, or Marketing is highly advantageous, as is training in project management (e.g., Prince2). Candidates must have the permanent right to work in the UK. Visa sponsorship is not available.