At a Glance
- Tasks: Lead Li Auto's UK expansion, overseeing market entry and growth strategies.
- Company: Join a pioneering automotive brand focused on premium electric vehicles.
- Benefits: Competitive salary, leadership role, and the chance to shape a new market.
- Other info: Dynamic role with opportunities for innovation and team development.
- Why this job: Be at the forefront of the EV revolution in the UK automotive market.
- Qualifications: 10+ years in automotive leadership with a focus on market expansion.
The predicted salary is between 99000 - 121000 £ per year.
As Li Auto accelerates its European expansion, we are seeking a highly experienced automotive executive to spearhead our market entry and growth across the UK region.
Planned to be based in London, you will hold full executive responsibility for the regional business, including commercial strategy, P&L performance, and organizational leadership.
You will lead the transition and establishment of our directly managed National Sales Company (NSC), ensuring rapid market penetration and the delivery of a premium brand experience.
Key Responsibilities
- Market Leadership & Operations
- Establish and oversee Li Auto’s legal and commercial entities within the target in UK, ensuring full compliance with local regulatory, environmental, and corporate governance standards.
- Assume P&L responsibility for the designated country/countries, meticulously managing budgets, sales forecasts, and operational expenditures to achieve robust financial health.
- Commercial & Network Expansion
- Spearhead the development of a localized Go-to-Market (GTM) strategy, encompassing authorized networks, and fleet/B2B sales structures.
- Identify, vet, and negotiate with top-tier local dealership groups and real estate partners to build a premium retail and aftersales footprint.
- Brand & User Experience
- Collaborate with HQ to deploy localized marketing, PR, and user-community initiatives that resonate with Nordic consumers and elevate Li Auto’s premium brand positioning.
- Champion a flawless, end-to-end customer journey, ensuring that service-level agreements (SLAs) across retail and aftersales touchpoints exceed premium automotive industry benchmarks.
- Organizational Development
- Recruit, lead, and inspire a high-performing, cross-functional local team (Sales, Marketing, Aftersales, and Operations).
- Cultivate a collaborative, agile, and transparent corporate culture, bridging local market insights with global HQ expectations to facilitate agile decision-making.
- Key Qualifications
- Over 10+ years of progressive executive leadership experience within the automotive industry, specifically within established OEMs or premium/luxury EV brands.
- Proven track record in market entry, market expansion, and delivering sustainable business growth across the Nordic region.
- Demonstrated success in "0-to-1" market entry phases, having successfully launched new automotive brands is preferred.
- Demonstrated experience in comprehensive subsidiary management, directly leading teams across core business functions including sales, channel operations, marketing, and aftersales service.
- Full professional proficiency in English.
- #J-18808-Ljbffr
Country Manager of UK employer: Li Auto
Li Auto provides a vibrant work culture that encourages innovation and professional development. Employees benefit from competitive compensation and the opportunity to be part of a rapidly growing company in the electric vehicle sector.
