At a Glance
- Tasks: Create impactful marketing assets and support product launches in a dynamic environment.
- Company: EZRA, a coaching-focused company dedicated to personal and professional growth.
- Benefits: Hybrid working, coaching for personal development, and a diverse team culture.
- Other info: Join a supportive team with opportunities for growth and collaboration.
- Why this job: Be at the forefront of launching a new product marketing function and make a real impact.
- Qualifications: 4–7 years in product marketing with strong writing and organisational skills.
The predicted salary is between 63000 - 77000 £ per year.
Description Position at Ezra Product Marketing Manager London or Toronto – Hybrid, 3 days per week Who We Are We believe everyone can be better with a coach... and we won't stop until we get there.
Coaching changes people's lives.
It helps them be happier and more productive in their work.
We help our people grow, to care deeply about and be proud of what we do.
The Role EZRA is launching a product marketing function for the first time – and this role is central to making it real.
Reporting to the Director of Product Marketing, you'll own the creation and execution of the assets, content and processes that connect EZRA's products to the buyers who need them.
This is a hands-on role for someone who loves the craft of product marketing: shaping a message, building a battlecard, running a launch, and making sure the Sales team walks into every conversation with exactly the right story.
What You'll Do Create and maintain the core product marketing asset library: one-pagers, pitch narratives, talk tracks, objection handling guides, battlecards, demo storylines and feature release content.
Support the planning and execution of product and feature launches – coordinating timelines, briefing stakeholders and ensuring cross-functional readiness across Product, Sales and Marketing.
Conduct buyer and customer research to surface the language, objections and decision drivers that sharpen EZRA's messaging and proof points.
Build and maintain competitive intelligence and translate market movement into clear positioning and sales response tools.
Support in defining what must remain globally consistent and what can be adapted locally, and help regional teams execute within that framework.
Support in developing and documenting the product positioning architecture and messaging frameworks that underpin all product marketing output.
Measure the adoption and effectiveness of enablement materials and connect product marketing output to commercial outcomes.
Work with Product Strategy and Customer Experience to track how messaging and collateral influence pipeline, sales conversion and product adoption.
About You4–7 years in product marketing in a B2B Saa S or enterprise software environment.
Proven ability to produce high-quality product marketing artefacts independently: you write clearly, synthesise fast, and your one-pagers and battlecards actually get used.
Comfortable working in a lean, early-stage function where you're building process as you go rather than following a playbook.
Collaborative and highly organised: able to manage multiple workstreams and deadlines while keeping stakeholders across Product, Sales and Marketing aligned.
Product Marketing Alliance certification, CXL, Demand Curve or equivalent formal PMM training.
Ideally: experience in HR tech, L&D, talent, coaching or an adjacent people platform.
Ideally: some exposure to AI product messaging or helping a business explain a complex or evolving product to enterprise buyers.
Life at EZRAYour Own World-class Coach to help you grow personally and professionally.
Coaching for Friends and Family because coaching is a gift worth passing on.
If it helps you grow, we're in.
LI-Hybrid We're an equal opportunity employer dedicated to building a diverse team that reflects the communities in which we work, where everyone has a voice and feels able to be themselves.
We believe that diversity strengthens to our culture and business.
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