12-Month Fixed-Term Contract | Maternity Cover
The Opportunity
We're partnering with a leading global B2B technology business to recruit a Customer Marketing Manager on a 12-month fixed-term contract, covering maternity leave.
Working closely with senior Customer Success leadership, you'll be responsible for developing and delivering customer marketing campaigns that drive cross-sell and upsell opportunities, increase customer engagement and generate incremental revenue across the existing customer base.
This is a commercially focused role combining strategic campaign planning with hands-on execution, marketing operations and data analysis. You'll work cross-functionally to identify growth opportunities, translate customer insights into targeted campaigns and measure their impact on business performance.
Key Responsibilities
- Customer Marketing Strategy: Partner with Customer Success leadership to identify opportunities and develop targeted marketing campaigns that support customer retention, cross-sell and upsell objectives.
- Campaign Development & Execution: Build, launch and optimise multi-channel customer marketing campaigns to drive engagement, product adoption and revenue growth.
- Marketing Operations: Manage campaign operations, workflows and execution, ensuring campaigns are delivered efficiently and accurately.
- Salesforce & Data: Use Salesforce and customer data to segment audiences, identify commercial opportunities, track campaign performance and measure ROI.
- Stakeholder Management: Work closely with Customer Success, Sales and wider Marketing teams to align campaign activity with business priorities.
- Performance & Optimisation: Monitor campaign results, analyse key metrics and use insights to continually improve campaign effectiveness.
- Customer Engagement: Develop relevant, targeted communications that strengthen customer relationships and maximise the value of the existing customer base.
About You
- 5+ years' experience in Customer Marketing, ideally within a B2B technology, SaaS or subscription-based business.
- Proven experience developing and delivering campaigns designed to drive cross-sell, upsell and revenue growth.
- Strong Salesforce experience, with a solid understanding of marketing operations, campaign management and customer data.
- Commercially minded, with the ability to translate data and customer insights into actionable marketing strategies.
- Confident working with senior stakeholders, particularly Customer Success and Sales leadership.
- Hands-on, organised and comfortable managing multiple campaigns in a fast-paced environment.
- Strong analytical skills, with experience measuring campaign performance and demonstrating commercial impact.
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Customer Marketing Manager employer: LHH Recruitment Solutions
LHH is an exceptional employer located in Exeter, offering a supportive and friendly team environment that prioritises employee growth and development. With competitive salaries, hybrid working options, and a culture that values collaboration and mentorship, this firm is ideal for those looking to advance their accounting careers while making a meaningful impact on their clients' businesses.
