Senior Manager, Performance (Digital) Marketing in London

LGT Wealth Management UK LLP is a UK-based partnership, wholly owned by the private banking group LGT, which is in turn owned by the Princely Family of Liechtenstein. When we set up LGT Wealth Management in 2008, our aim was to offer a fresh approach to wealth management. Our head office is based in London however we have a presence in Edinburgh, Jersey, Leeds, Birmingham, Bristol and Manchester. The plan was simple: put our clients first by providing a transparent service, designed around what is right for each of them. By drawing together in-depth knowledge and experience from across the industry, we provide a flexible, bespoke service adapted to each of our clients' needs. Our mission is to create long-term value for all stakeholders. As our brand recognition grows, we are fast becoming an employer of choice in our sector. We have over 30 billion in funds under management and circa 700 staff. Brand awareness strategyWork with the Digital Marketing Manager, LGT Group colleagues and an external agency, develop the firm's brand advertising campaign. Managing the relationship with the external agencyReviewing and developing ideas for the creative and for the media planning strategyDeveloping strong working relationships with Group marketing counterpartsDelivering to agreed timingsManaging appropriate stakeholder sign offWorking with external agency, third parties and Digital Marketing Manager on reporting, customer journey mapping on the website and conversions. PRWork with Head of Marketing to deliver the firm's PR strategy for all target audiences, ensuring continuity to the Theme House and alignment with our comms approach. Manage the relationship with the external agencyManage appropriate stakeholder sign offMarketing material and literatureTake ownership of the firm's marketing materials and client literature, maintaining a central record of all collateral, including ownership, review dates and scheduled updates, and ensuring materials are reviewed and refreshed at the appropriate time. Manage regular updates to existing materials, working closely with the Marketing Executive and relevant stakeholders across the business to coordinate changes, approvals, design and production. EventsTake strategic ownership of the firm's flagship events programme, maintaining oversight of the overall programme and ensuring it is aligned with the firm's marketing strategy, event governance framework, and wider business and client objectives. Work closely with the Events Manager, who is responsible for the day-to-day planning and delivery of individual events, providing strategic direction and guidance and supporting prioritisation across the programme. Oversee resourcing at a programme level, working with the Events Manager to identify where support from other members of the Marketing team or additional resources may be required, rather than being involved in the day-to-day delivery of each event. Projects and campaignsTake responsibility for ad hoc projects and campaigns depending on critical business needs. Act as line manager to two Marketing professionals. Support, manage and develop both individuals, providing guidance and mentorship to foster their professional growth and ensure alignment with the team's goals and strategies. BrandingAct as brand guardian, ensuring that brand and communications guidelines are maintained across marketing and event-related assets. Support on the implementation of the company-wide brand repositioning project. Work with external design agency on creation of new marketing material. Proven experience as a generalist Senior Marketing Manager, including event experience, project management experience, copywriting and experience in managing external agencies. Excellent organisational and project management skills. Excellent working knowledge of the Microsoft Office suite of products, especially Word, PowerPoint and Excel. Contact InformationWe are looking forward to receiving your online application. LGT Wealth Management UK LLPHuman ResourcesNicola SwattonSummaryLocation: LondonType: Full time