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For Companies At a Glance
- Tasks: Drive digital marketing campaigns across Europe, optimising performance and collaborating with teams.
- Company: Join LGH, a leader in lifting equipment hire with 50 years of expertise and excellent customer service.
- Benefits: Enjoy 25 days annual leave, private healthcare, hybrid working, and free equipment hire.
- Why this job: Be part of a dynamic team, enhance your skills, and make a real impact in digital marketing.
- Qualifications: Native Dutch speaker with 2-4 years in performance marketing and strong Google Ads and SEO skills.
- Other info: Work Monday to Friday, 37.5 hours per week, in a supportive and growth-oriented environment.
The predicted salary is between 28800 - 42000 £ per year.
ABOUT THE COMPANY
For 50 years we have been leaders in the hire of lifting and hoisting equipment. Our locations are spread over the UK and the EU. Our sister company, LGH Winches, is one of the leading winch specialists in Europe.
We combine the highest quality equipment, unrivalled experience, and industry leading expertise, with excellent customer service, to offer you state of the art solutions to meet your lifting challenges. Whatever the load, whatever the location, LGH can take the strain, with unmatched reliability, range, and readiness. LGH adds specialist knowledge and know-how to your operation, lifting your team as well as your load. From a simple toe jack for manual handling, to sophisticated spreader beams for larger loads, we offer the widest range of lifting equipment, on call and ready for delivery, backed by expert advice and on-site expertise.
Across the world, across all industry sectors, trust LGH – the global leaders in lifting gear hire.
SUMMARY OF THE ROLE
We’re looking for a native Dutch, results-driven Performance Marketing Specialist to take ownership of our digital marketing activities across Europe. This is a new in-house role designed to drive campaign performance and deliver smarter, more effective digital marketing at scale.
You’ll manage and optimise multi-channel paid media campaigns, improve website and landing page performance, and collaborate with our regional marketing teams and external agencies to tailor campaigns for different markets. With an eye for analytics, you\’ll help us better understand how our digital activity contributes to leads, conversions, and ROI.
OVERVIEW OF ACCOUNTABILITIES
Paid Media & Search:
- Plan, execute, and optimise campaigns across Google Ads, Display, and LinkedIn
- Conduct keyword research, create ad copy, and manage budget allocations
- A/B test creatives and landing pages to improve performance
- Reduce CPA and improve conversion rates across campaigns
SEO & Website Performance:
- Work with content and regional marketers to improve organic visibility
- Manage SEO audits and action technical improvements
- Track site performance and page experience (Core Web Vitals, bounce rate, etc.)
- Collaborate with web developers or manage CMS updates where needed
Analytics & Reporting:
- Own performance dashboards and campaign tracking (GA4, HubSpot, etc.)
- Set up and manage UTM structures, conversion tracking, and attribution models
- Report monthly and quarterly on campaign performance and actionable insights
Marketing Automation:
- Lead email campaign workflows in HubSpot
- Support lead scoring, segmentation, and engagement automation
Collaboration:
- Work with regional marketing execs (DACH and Benelux) to localise and target campaigns
- Brief and coordinate with agencies on high-value projects where needed
- Collaborate with content and creative roles to produce effective assets
QUALIFICATIONS AND EXPERIENCE
Essential
- Native Dutch speaker
- 2–4 years’ experience in a performance or digital marketing role
- Strong hands-on experience with Google Ads and SEO (on-page and content-focused)
- Confident using Google Analytics (GA4), Search Console, Tag Manager, and UTM tracking
- Familiarity with HubSpot or other marketing automation tools
- Data-driven mindset with ability to interpret and act on insights
- Proactive, self-motivated, and comfortable managing projects independently
- Strong communication and collaboration skills
Desirable
- Experience working across multiple markets/languages
- Technical Product Knowledge: Understanding of technical products or willingness to undergo training and self-improvement in this area.
- Ambitious Growth Mindset: Demonstrated ambition to grow within the role and contribute additional value to the team.
WORKING PATTERN:
Days: Monday to Friday
Hours: 37.5 hours per week between 9am – 5pm
Lunch break: 30 minutes unpaid
COMPANY BENEFITS
- 25 days Annual Leave (+1 per year capped at 30)
- Employee Assistance Program
- Enhance Family Leave
- Free Eye Tests
- Private Healthcare
- Quarterly Incentive Program
- Training & Development Programmes
- Length of Service Awards
- Personal Milestone Acknowledgements
- Free Equipment Hire
- Free Parking
- H.I.R.E Fit
- Hybrid working (where possible)
Ability to commute/relocate:
- Atherton, Manchester M46 9JZ: reliably commute or plan to relocate before starting work (required)
Salary:
- Competive Salary
#J-18808-Ljbffr
Performance Marketing Specialist (Dutch Speaking) employer: LGH & Rotrex Group
Contact Detail:
LGH & Rotrex Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist (Dutch Speaking)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the context of the Dutch market. Understanding local consumer behaviour and preferences can give you an edge when discussing strategies during interviews.
✨Tip Number 2
Showcase your hands-on experience with Google Ads and SEO by preparing case studies or examples of successful campaigns you've managed. Be ready to discuss specific metrics and outcomes to demonstrate your impact.
✨Tip Number 3
Brush up on your analytical skills, particularly with tools like Google Analytics and HubSpot. Being able to interpret data and provide actionable insights will be crucial in this role, so practice explaining how you've used data to drive decisions in past roles.
✨Tip Number 4
Network with professionals in the performance marketing field, especially those who have experience in multi-channel campaigns. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Performance Marketing Specialist (Dutch Speaking)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly with Google Ads and SEO. Use specific examples that demonstrate your results-driven approach and familiarity with analytics tools.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the company's mission. Mention your native Dutch language skills and how they will benefit the role, as well as your ability to work across multiple markets.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive marketing decisions in previous roles. Highlight any experience with performance dashboards, conversion tracking, and reporting, as these are key aspects of the job.
Prepare for Potential Questions: Think about how you would approach campaign optimisation and performance improvement. Be ready to discuss specific strategies you've implemented in the past and how you measure success in digital marketing.
How to prepare for a job interview at LGH & Rotrex Group
✨Showcase Your Digital Marketing Skills
Be prepared to discuss your hands-on experience with Google Ads and SEO. Bring examples of successful campaigns you've managed, focusing on how you optimised them for better performance.
✨Demonstrate Your Analytical Mindset
Since the role requires a data-driven approach, be ready to explain how you've used analytics tools like Google Analytics or HubSpot to track campaign performance and derive actionable insights.
✨Highlight Your Collaboration Experience
This position involves working with various teams and agencies. Share specific instances where you've successfully collaborated on projects, especially in a multi-market context.
✨Prepare for Technical Questions
Given the technical nature of the products, brush up on your understanding of lifting and hoisting equipment. Showing a willingness to learn can also demonstrate your growth mindset.
