At a Glance
- Tasks: Lead creative marketing campaigns that drive engagement and revenue for our hotel portfolio.
- Company: Join LGH, a dynamic team where creativity meets strategy in the hospitality sector.
- Benefits: Competitive salary, hands-on experience, and opportunities for professional growth.
- Other info: Collaborative culture with excellent opportunities to work with senior stakeholders.
- Why this job: Make a real impact with your marketing skills in a fast-paced, innovative environment.
- Qualifications: Experience in marketing campaign management and strong project management skills.
The predicted salary is between 28800 - 48000 € per year.
Are you a dynamic marketing professional with a passion for delivering impactful campaigns? Do you thrive in a fast-paced environment where creativity meets strategy? If so, we want you to join our team at LGH.
About the Role
Reporting directly to the Head of Sales, you’ll play a pivotal role in shaping and executing marketing initiatives that drive awareness, engagement, and revenue across our portfolio of hotels. This is a hands-on role where you’ll lead projects, collaborate with stakeholders, and ensure every campaign delivers measurable results.
What You’ll Do
- Lead with Vision: Deliver targeted, creative marketing activities aligned with LGH’s annual sales goals.
- Plan & Execute: Develop and implement an annual marketing plan featuring quarterly B2B and B2C campaigns.
- Own the Campaigns: Project manage each campaign from concept to ROI analysis, working with key stakeholders and partners.
- Collaborate Daily: Act as the main liaison with LGH marketing partners – from creative design to digital platforms.
- Drive Engagement: Produce newsletters, manage social media (including LinkedIn updates), and maximise PR opportunities.
- Champion Data: Grow and manage GDPR-compliant databases and CRM systems.
- Budget & Reporting: Work with the Group Sales Director to manage marketing spend and track ROI.
- Content & Assets: Oversee photography, virtual tours, and maintain the LGH Marketing OneDrive library.
Ideal Candidate
- Proven experience in marketing campaign management, ideally within hospitality or a similar sector.
- Strong project management skills with the ability to juggle multiple priorities.
- Creative flair combined with analytical thinking – you love seeing ideas come to life and measuring their impact.
- Excellent communication skills and confidence in working with senior stakeholders.
- Familiarity with CRM systems, GDPR compliance, and digital marketing platforms.
Group Marketing Executive in Glasgow employer: LGH Hotels Management Ltd
At LGH, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. As a Group Marketing Executive, you'll enjoy the opportunity to lead innovative marketing campaigns within the dynamic hospitality sector, while benefiting from professional growth and development in a supportive environment. Our commitment to employee well-being is reflected in our comprehensive benefits package and the chance to make a meaningful impact across our portfolio of hotels.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Executive in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those in hospitality. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your best campaigns. Visuals speak volumes and can set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like LGH, and express your interest in working with them. You never know what might come of it!
✨Tip Number 4
Keep your online presence sharp! Update your LinkedIn profile with your latest achievements and engage with industry content. This not only showcases your expertise but also helps you connect with key players in the field.
We think you need these skills to ace Group Marketing Executive in Glasgow
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing shine through! We want to see how your passion aligns with our mission at LGH and how you can contribute to impactful campaigns.
Tailor Your Experience:Make sure to highlight your relevant experience in marketing campaign management, especially in hospitality or similar sectors. We love seeing how your background fits with the role, so don’t hold back!
Be Creative:This is a creative role, so don’t be afraid to showcase your flair! Use engaging language and examples that demonstrate your ability to think outside the box and deliver innovative marketing strategies.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at LGH!
How to prepare for a job interview at LGH Hotels Management Ltd
✨Know Your Campaigns
Before the interview, brush up on recent marketing campaigns you've led or been a part of. Be ready to discuss your role in these projects, the strategies you employed, and the results achieved. This will show your potential employer that you have hands-on experience and can deliver impactful campaigns.
✨Showcase Your Creativity
Prepare to share examples of how you've combined creativity with strategy in your previous roles. Think about specific instances where your innovative ideas led to successful outcomes. This is your chance to demonstrate that you can think outside the box while still aligning with business goals.
✨Familiarise Yourself with Their Brand
Take some time to research LGH and their portfolio of hotels. Understand their brand voice, target audience, and recent marketing initiatives. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Prepare Questions for Them
Interviews are a two-way street, so come prepared with insightful questions about the role, team dynamics, and future marketing strategies. This not only shows your enthusiasm but also helps you gauge if this is the right fit for you. Plus, it demonstrates your proactive approach to collaboration.
