Director of Sales

Holiday Inn M4 J4 will reopen in late 2026 after an extensive refurbishment, creating a refreshed hotel that champions comfort, connection, and a positive experience for guests and colleagues alike.

Are you an experienced, commercially astute sales leader who thrives on creating clarity, momentum and sustainable success? Do you want to be part of a high‑performing, growing sales function that has delivered year‑on‑year results — where your leadership genuinely shapes both culture and performance?

As Director of Sales, you will play a pivotal leadership role in driving the commercial success of Holiday Inn M4 J4. Working in close partnership with the Regional General Manager, Regional Director of Sales and wider commercial teams, you will take ownership of the hotel’s total sales performance — defining the commercial strategy, leading delivery of the commercial plan, and embedding a confident, proactive sales culture across the business.

The Role

• Define and lead the hotel’s commercial strategy, ensuring alignment with brand, regional and LGH objectives.
• Own delivery of the total hotel sales budget, driving sustainable revenue growth across all market segments.
• Proactively generate new business opportunities, working closely with LGH and brand CRO teams to achieve strong conversion and maximise revenue.
• Identify, target and develop local and national B2B and group accounts, using local insight and brand‑led campaigns to grow performance year on year.
• Develop a strong, confident sales culture across all hotel departments — helping teams understand their role in commercial success and feel engaged in shared goals.
• Build trusted relationships with key internal and external stakeholders, raising the hotel’s profile and strengthening long‑term partnerships.
• Lead and coordinate the hotel’s marketing strategy, working with LGH Central Marketing and brand partners to maximise visibility, engagement and impact.
• Use data and insight to guide decision‑making, ensuring commercial plans remain relevant, market‑responsive and effective.

Benefits

• Employee discounts on bedroom rates across the LGH hotel portfolio.
• Access to the IHG Employee Room Benefit Programme across their global portfolio.
• Access to 24/7 Employee Assistance Programme – support and advice on any issues employees may be experiencing.
• Refer a friend scheme from £500 to £1000 per referral.
• Hospital Plan.
• Online Health Portal.
• Eye Care.
• Employee Discount Schemes – 100's of discounts, ranging from groceries, fashion, travel, utilities, days out, and even holidays.
• Pension Scheme.
• Free meals on duty.
• Cycle to Work – Our Cycle2Work schemes from Halfords help all our employees save money and keep fit.

Ideal Candidate

• You are a confident, commercially driven sales leader with a proven track record of delivering proactive sales growth.
• You bring the ability to set clear direction, build trust and inspire performance, creating an environment where teams feel focused, motivated and accountable.
• You will have senior sales leadership experience, ideally within hospitality or a commercial services environment.
• Strong success in driving new business, managing key accounts and growing revenue year on year.
• A collaborative leadership style with the confidence to influence across departments.
• Commercial, strategic thinking supported by strong relationship‑building skills.
• A calm, resilient and results‑focused approach in a fast‑paced environment.
• You lead with purpose, balance people and performance, and consistently turn strategy into results.

Hotel

The Holiday Inn Heathrow M4Jct4 is a flagship property in the LGH portfolio. Located just minutes from London Heathrow Airport, the hotel boasts 615 rooms.

About Us

Looking for an exciting career in the hospitality industry? Look no further than LGH Hotels Management! With a growing portfolio of 42 hotels throughout the UK, including globally recognised brands such as Crowne Plaza, Holiday Inn, and Best Western, all located in prime locations, we are the premier destination for those seeking a fulfilling career in hospitality. Join our dynamic team and be a part of shaping the future of the UK hospitality industry.