Director of Sales

Holiday Inn M4 J4 will reopen in late 2026 after an extensive refurbishment, creating a refreshed hotel that champions comfort, connection, and a positive experience for guests and colleagues alike. Are you an experienced, commercially astute sales leader who thrives on creating clarity, momentum and sustainable success? Do you want to be part of a high‑performing, growing sales function that has delivered year‑on‑year results — where your leadership genuinely shapes both culture and performance?

As Director of Sales, you will play a pivotal leadership role in driving the commercial success of Holiday Inn M4 J4. Working in close partnership with the Regional General Manager, Regional Director of Sales and wider commercial teams, you will take ownership of the hotel’s total sales performance — defining the commercial strategy, leading delivery of the commercial plan, and embedding a confident, proactive sales culture across the business. This role is about giving people clear direction, shared purpose and belief — ensuring teams understand priorities, feel supported, and are motivated to deliver consistently strong results.

The Role

• Define and lead the hotel’s commercial strategy, ensuring alignment with brand, regional and LGH objectives
• Own delivery of the total hotel sales budget, driving sustainable revenue growth across all market segments
• Proactively generate new business opportunities, working closely with LGH and brand CRO teams to achieve strong conversion and maximise revenue
• Identify, target and develop local and national B2B and group accounts, using local insight and brand-led campaigns to grow performance year on year
• Develop a strong, confident sales culture across all hotel departments — helping teams understand their role in commercial success and feel engaged in shared goals
• Build trusted relationships with key internal and external stakeholders, raising the hotel’s profile and strengthening long‑term partnerships
• Lead and coordinate the hotel’s marketing strategy, working with LGH Central Marketing and brand partners to maximise visibility, engagement and impact
• Use data and insight to guide decision‑making, ensuring commercial plans remain relevant, market‑responsive and effective

Benefits

• Enviable employee discounts on bedroom rates across the LGH hotel portfolio
• Access to the IHG Employee Room Benefit Programme across their global portfolio (T&Cs apply)
• 24/7 Employee Assistance Programme for support and advice on any issues
• Refer a friend scheme from £500 to £1000 per referral
• Hospital Plan
• Online Health Portal
• Eye Care Employee Discount Schemes – hundreds of discounts across groceries, fashion, travel, utilities, days out, and holidays
• Pension Scheme
• Free meals on duty
• Cycle to Work – Cycle2Work scheme from Halfords to help employees save money and stay fit

Ideal Candidate

You are a confident, commercially driven sales leader with a proven track record of delivering proactive sales growth. You bring the ability to set clear direction, build trust and inspire performance, creating an environment where teams feel focused, motivated and accountable.

Qualifications

• Senior sales leadership experience, ideally within hospitality or a commercial services environment
• Strong success in driving new business, managing key accounts and growing revenue year on year
• Collaborative leadership style with confidence to influence across departments
• Commercial, strategic thinking supported by strong relationship‑building skills
• Calm, resilient and results‑focused approach in a fast‑paced environment

The Holiday Inn Heathrow M4Jct4 is a flagship property in the LGH portfolio. Located just minutes from London Heathrow Airport, the hotel boasts 615 rooms.