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- Tasks: Drive digital marketing campaigns and optimise performance across multiple channels.
- Company: Join a leading lifting equipment hire company with 50 years of expertise.
- Benefits: Enjoy 25 days annual leave, private healthcare, and hybrid working options.
- Other info: Opportunities for training, development, and career growth.
- Why this job: Make an impact in a new role while working with a dynamic team.
- Qualifications: Native Dutch speaker with 2-4 years in performance or digital marketing.
The predicted salary is between 28800 - 43200 £ per year.
ABOUT THE COMPANY
For 50 years we have been leaders in the hire of lifting and hoisting equipment. Our locations are spread over the UK and the EU. Our sister company, LGH Winches, is one of the leading winch specialists in Europe. We combine the highest quality equipment, unrivalled experience, and industry leading expertise, with excellent customer service, to offer you state of the art solutions to meet your lifting challenges. Whatever the load, whatever the location, LGH can take the strain, with unmatched reliability, range, and readiness. LGH adds specialist knowledge and know-how to your operation, lifting your team as well as your load. From a simple toe jack for manual handling, to sophisticated spreader beams for larger loads, we offer the widest range of lifting equipment, on call and ready for delivery, backed by expert advice and on-site expertise. Across the world, across all industry sectors, trust LGH – the global leaders in lifting gear hire.
SUMMARY OF THE ROLE
We’re looking for a native Dutch, results-driven Performance Marketing Specialist to take ownership of our digital marketing activities across Europe. This is a new in-house role designed to drive campaign performance and deliver smarter, more effective digital marketing at scale. You’ll manage and optimise multi-channel paid media campaigns, improve website and landing page performance, and collaborate with our regional marketing teams and external agencies to tailor campaigns for different markets. With an eye for analytics, you'll help us better understand how our digital activity contributes to leads, conversions, and ROI.
OVERVIEW OF ACCOUNTABILITIES
- Paid Media & Search
- Plan, execute, and optimise campaigns across Google Ads, Display, and LinkedIn
- Conduct keyword research, create ad copy, and manage budget allocations
- A/B test creatives and landing pages to improve performance
- Reduce CPA and improve conversion rates across campaigns
- SEO & Website Performance
- Work with content and regional marketers to improve organic visibility
- Manage SEO audits and action technical improvements
- Track site performance and page experience (Core Web Vitals, bounce rate, etc.)
- Collaborate with web developers or manage CMS updates where needed
- Analytics & Reporting
- Own performance dashboards and campaign tracking (GA4, HubSpot, etc.)
- Set up and manage UTM structures, conversion tracking, and attribution models
- Report monthly and quarterly on campaign performance and actionable insights
- Marketing Automation
- Lead email campaign workflows in HubSpot
- Support lead scoring, segmentation, and engagement automation
- Collaboration
- Work with regional marketing execs (DACH and Benelux) to localise and target campaigns
- Brief and coordinate with agencies on high-value projects where needed
- Collaborate with content and creative roles to produce effective assets
QUALIFICATIONS AND EXPERIENCE
Essential
- Native Dutch speaker
- 2–4 years’ experience in a performance or digital marketing role
- Strong hands-on experience with Google Ads and SEO (on-page and content-focused)
- Confident using Google Analytics (GA4), Search Console, Tag Manager, and UTM tracking
- Familiarity with HubSpot or other marketing automation tools
- Data-driven mindset with ability to interpret and act on insights
- Proactive, self-motivated, and comfortable managing projects independently
- Strong communication and collaboration skills
Desirable
- Experience working across multiple markets/languages
- Technical Product Knowledge: Understanding of technical products or willingness to undergo training and self-improvement in this area.
- Ambitious Growth Mindset: Demonstrated ambition to grow within the role and contribute additional value to the team.
WORKING PATTERN
- Days: Monday to Friday
- Hours: 37.5 hours per week between 9am – 5pm
- Lunch break: 30 minutes unpaid
COMPANY BENEFITS
- 25 days Annual Leave (+1 per year capped at 30)
- Employee Assistance Program
- Enhanced Family Leave
- Free Eye Tests
- Private Healthcare
- Quarterly Incentive Program
- Training & Development Programmes
- Length of Service Awards
- Personal Milestone Acknowledgements
- Free Equipment Hire
- Free Parking
- H.I.R.E Fit Hybrid working (where possible)
- Ability to commute/relocate
- Home-based
- Salary: Competitive Salary
Performance Marketing Specialist (Dutch Speaking) employer: LGH Group
Contact Detail:
LGH Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist (Dutch Speaking)
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at LGH or similar companies. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help us see how you can bring value to our team and make you stand out from the crowd.
✨Tip Number 3
Prepare for the interview by researching our company and understanding our products. Knowing about our lifting equipment and how it fits into the market will impress us and show your genuine interest in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're keen and know where to find us!
We think you need these skills to ace Performance Marketing Specialist (Dutch Speaking)
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with Google Ads and SEO in your application. We want to see how you've used these tools to drive results, so don’t hold back on the details!
Speak Our Language: Since we're looking for a native Dutch speaker, be sure to showcase your language skills in your application. Use clear and concise Dutch where possible to demonstrate your fluency.
Be Data-Driven: We love numbers! Include examples of how you've used analytics to improve campaign performance. Show us your data-driven mindset and how it has led to successful outcomes in your previous roles.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at LGH Group
✨Know Your Stuff
Make sure you brush up on your knowledge of performance marketing, especially in relation to Google Ads and SEO. Familiarise yourself with the company's products and how they fit into the market. This will help you speak confidently about how you can contribute to their digital marketing efforts.
✨Show Off Your Analytics Skills
Since this role involves a lot of data interpretation, be prepared to discuss your experience with analytics tools like Google Analytics and HubSpot. Bring examples of how you've used data to drive campaign performance in the past, and be ready to explain your thought process.
✨Prepare for Collaboration Questions
This position requires working closely with regional marketing teams and external agencies. Think of examples from your previous roles where you successfully collaborated with others. Highlight your communication skills and how you’ve tailored campaigns for different markets.
✨Be Ready to Discuss Campaign Optimisation
The company is looking for someone who can optimise multi-channel paid media campaigns. Prepare to talk about specific strategies you've implemented in the past to improve conversion rates and reduce CPA. A/B testing experiences will be particularly relevant here!